[Kora Co., Ltd.] New web commercial for crab restaurant “Kora Honten” released!
*View in browser* *Kora Co., Ltd.*
Press release: June 7, 2024
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Crab specialty restaurant “Kora Honten” new web commercial released! *Communicate using a phrase that is a combination of the everyday phrase “Sure!” and a restaurant specializing in crab cuisine!* Kora Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture, President and CEO: Yutaka Numazawa) has opened 40 crab specialty restaurants nationwide, “Kora Main Store,” which is a new website mainly in the Kanto area.
The commercial has been released.
With a history of more than 50 years, Kora Honten has been providing sincere and heartfelt service specializing in crab cuisine to customers all over Japan. And this time, WEB
Through commercials, we will try to convey the appeal of our store to new young customers.
New WEB
In the commercial, we will deliver a message to the younger generation of customers by combining the phrase “Surekatani!”, which is very familiar in everyday life, with crab food.
This time, we are releasing two episodes, “Let’s go to the shell” and “Meal”, so please enjoy them.
*About the planning background*
At Kora Honten, we have continued to serve crab dishes with a spirit of hospitality on important days for a variety of customers, including memorial services, auspicious events, and various banquets. Over the 50 years since our founding, times have gradually changed from the parent generation to the child generation.
However, the Kora Main Store remains committed to being close to customers’ special moments across generations, and in order to appeal to the new generation, we have created a new website.
We have finished producing the commercial.
In order to make the younger generation remember the existence of Kora Honten, the structure of the new website is centered around the short but memorable phrase “Sureka ni!”
We hope that you will remember Kora Honten every time you hear “Sure!” in your daily life through the commercial.
*“Kora Honten” WEB CM Overview*
* 1. Indeed [Let’s go to the shell] *
https://www.youtube.com/watch?v=CXCrGP4zX6A
Advertisement distribution period April 15, 2024 (Monday) to June 14, 2024 (Friday)
Advertising media YouTube
Cast: Kazu Murakami / Keiichi Takagi
URL https://www.youtube.com/watch?v=CXCrGP4zX6A
Advertising distribution area Kanto area (Tokyo, Kanagawa, Saitama, Chiba) * 2. Certainly [meal edition] *
https://www.youtube.com/watch?v=Z1DlTi3H9yc
Advertisement distribution period June 15, 2024 (Saturday) to August 14, 2024 (Wednesday)
Advertising media YouTube
Cast: Kazu Murakami / Keiichi Takagi
URL https://www.youtube.com/watch?v=Z1DlTi3H9yc
Advertising distribution area Kanto area (Tokyo, Kanagawa, Saitama, Chiba) * About “Kora Main Store” *
Kora Honten is a crab specialty restaurant with 40 locations nationwide. We use carefully selected crabs procured through our own unique route, and use our skilled techniques backed by our 50-year history to bring out the best in the ingredients and provide them to our customers. Our seasonal kaiseki and gozen meals made with seasonal ingredients are also popular in spring, summer, fall and winter. Whether you use our service for important occasions in your life, such as memorial services, auspicious events, or various banquets, we will treat you with hospitality.
[Kora Co., Ltd. Overview]
Trade name: Kora Co., Ltd. https://www.kora.co.jp/
Representative: Yutaka Numazawa, Representative Director and President Location: 3-1-7 Higashiwaki, Toyohashi City, Aichi Prefecture Established: April 1974 (Founded/December 1969)
Main business: Management of crab dishes, Japanese-style dishes, hot pot dishes, yakiniku dishes, etc., and management guidance to franchise stores.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000017.000126693.html
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