Gifty Co., Ltd.
The cumulative number of cases in which “giftee for Business” has been introduced exceeds 44,000.
~The number of projects has rapidly increased as the scope of service provision has expanded to include BtoC, BtoB, BtoE, and GtoC areas, and the use of gift giving has expanded~
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[Image 1: https://prtimes.jp/i/4529/440/resize/d4529-440-14df5982d8275136bdbb-0.jpg&s3=4529-440-1d022b96bcac2a25ad336f51c3d297d1-1200×630.jpg] Gifty Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo/Representative Directors: Mutsumi Ota, Tatsuya Suzuki/hereinafter referred to as Gifty), which operates an e-gift platform business (*1), announced on May 14, 2024 (Tuesday) that the 2024 In the first quarter results for the fiscal year ending December 2019, we announced that both the number of projects and the number of DPs for “giftee for Business” (*2), a service for corporations and local governments that utilize digital gifts, reached new quarterly highs. We would also like to inform you that the cumulative number of cases introduced since the service began in 2016 has exceeded 44,000. “Giftee for Business”, which started by providing services in the BtoC field such as survey rewards, store visit promotion, and campaigns using SNS, is a service that companies can use to provide business partners, customers, and employees with the diversification and expansion of needs. We have started providing services specializing in “Corporate Gifts,” which are gifts given to show gratitude for the purpose of building and strengthening relationships, as well as services specializing in citizen measures implemented by local governments. The number of projects is steadily increasing as we have expanded the scope of our services, including the recipients, purposes, and gift contents. Since its launch in 2016, “giftee for Business” has responded to the needs of various corporate campaigns and promotional marketing measures regardless of industry, such as survey rewards, store visit promotion, and campaigns using SNS. . In particular, our main products, the digital gift “giftee Box(R)” (*3) and “Erabel Pay(R)” (*4), are designed to provide convenience for recipients to choose the gift they want to exchange, and we are As a gift that is highly satisfying regardless of location, gender, or age, it is widely used as an incentive for nationwide campaigns and campaigns with diverse participant attributes.
In order to develop new fields other than BtoC, we specialize in “Corporate Gifts,” gifts that companies give to business partners, customers, and employees to show their gratitude for the purpose of building and strengthening relationships. The service was launched in October 2022. “Corporate Gift” is often used in situations where gifts are given to BtoB businesses such as business partners and clients, as seasonal greetings to customers such as mid-year gifts and year-end gifts, and in marketing to improve engagement with services. In the BtoE field targeting new employees, use is expanding for purposes such as welcome gifts for new employees, birthday gifts, anniversaries, long service awards, sales incentives, health management measures, etc. By the end of May 2024 As of now, it has been introduced in more than 2,600 projects. In addition, we are expanding our handling of gift content, and we are not limited to digital gifts, but also high-quality goods and experiences, as well as original company goods “Swag (R)️” (※ 5), etc., and are working to expand the lineup of gift contents to meet needs. In addition, from December 2022, we will also start providing services in the GtoC (Government to Consumer) area, and will support resident measures implemented by each local government, such as childbirth and childcare support, promoting the spread of My Number cards, and promoting the replacement of
energy-saving home appliances. There is an increasing number of cases in which “giftee Box(R)”, “Erabel Pay(R)”, and the local government’s original “Swag(R)️” are being adopted. “Giftee Box(R)” is highly versatile as it has a rich lineup of gifts that can be used not only at physical stores of national chains but also on EC, and it is possible to set gifts according to a certain theme for each
municipality. is. Therefore, it is ideal as an incentive for specific measures that narrow the target population and implementation purpose, such as various resident support payments such as childcare support, and because it is easy to introduce, it can also be implemented smoothly.
Additionally, in February 2024, we will launch STUDIO GIFTEE, a professional gift planning team, to support corporate branding and gift experiences to build better relationships between companies, customers and employees, and local governments and residents. Doing. (*6) “STUDIO GIFTEE” provides a total service from gift planning and production to inventory management, delivery method design, and gift delivery experience, and aims to solve clients’ problems through gifts. By being accompanied by a STUDIO GIFTEE planner, we can analyze the lifestyle and behavior of gift recipients, deepen our
understanding of companies, local governments, and brands, and create exciting and original gift ideas. Masu.
[Image 2: https://prtimes.jp/i/4529/440/resize/d4529-440-1895fbcc31c25e64d216-1.jpg&s3=4529-440-e3a9f21b36bd922c9d2131d334b0c817-3900×2162.jpg] Overall diagram of “giftee for Business” service
Furthermore, as a new solution that contributes to the distribution of digital gifts, we have developed a new point program platform “giftee Point Base” that can be realized as a one-stop service from the granting and management of points to the exchange of points with digital gifts. We have started providing this service. (*7)
Traditionally, when a company introduces a point program, the high cost and time it takes to develop the system is a hurdle that prevents them from implementing it, and the problem is that the conventional general-purpose system cannot be fully customized. had. By introducing “giftee Point Base”, it is possible to build the system necessary for a point program with minimal development costs and time, and seamlessly realize everything from awarding and managing points to exchanging accumulated points for digital gifts. Is possible. “Giftee for Business” will continue to promote service development and improvement, collaboration with other companies, and service coordination in order to meet the diverse needs of companies. In addition, in the future, we will continue to expand our various solutions and services in order to respond to the expansion of gift usage scenarios and support rich and original gift experiences through our services.
(*1) The e-gift platform business is a business that provides an integrated service from the generation to distribution of e-gifts that Gifty is working on.
(*2) giftee for Business is a service for corporations and local governments that utilizes e-gifts. You can use e-gifts as campaign prizes or customer rewards.
(*3)Giftee Box(R) allows you to exchange “Gift Points” received from approximately 1,000 types of gifts such as convenience store products and cafe tickets for your favorite products. To use giftee Box(R) and “Gift Points”, there is no need to register as a member or download an app, and you can select multiple gifts within the points you have. (*4) Eraberu Pay (R) is a digital gift that allows you to exchange gift points for your favorite products from among various smartphone payment service points. To use Select Pay(R) and “Gift Points”, there is no need to register as a member or download an app, and you can select multiple payment service points within the points you have. (*5) “Swag (R)️” refers to original goods of companies and
organizations that have logos, company names, etc. printed on them. (*6) Press release dated February 9, 2024
(https://giftee.co.jp/pressrelease20240209)
(*7) Press release dated March 27, 2024
(https://giftee.co.jp/pressrelease20240327)
■ “giftee for business” results for the first quarter of the fiscal year ending December 2024
[Image 3: https://prtimes.jp/i/4529/440/resize/d4529-440-e10d8eaf0631ec096845-2.jpg&s3=4529-440-20a403d8ec625ab0e4ed0ca1f01d4a77-3900×1172.jpg] reference:
Summary of financial results for the first quarter of the fiscal year ending December 2024 [Japanese GAAP] (consolidated)
https://contents.xj-storage.jp/xcontents/AS04721/b03af968/ad44/47ba/b294/8d99cb03d550/140120240514595123.pdf Financial results briefing for the first quarter of the fiscal year ending December 2024
https://contents.xj-storage.jp/xcontents/AS04721/150f18dd/b815/43b6/9afe/9dd9f1a81a0c/140120240514595160.pdf *Please refer to the linked source data for details.
■Overview of “giftee for Business”
[Image 4: https://prtimes.jp/i/4529/440/resize/d4529-440-05c26b7c0dd54d4362ff-3.jpg&s3=4529-440-1add2f14f7096aab24094511bd897b72-1920×815.jpg] Target of provision: Corporations (BtoC, BtoE, BtoB) and local governments Provision method: Unique URL (CSV file) delivery, real-time issuance using gift issuing API (giftee API), card format, guidance document format, tablet format, etc.
Services provided: “giftee Box(R)”, “Erabel Pay(R)”, etc.
Implementation schedule: From 1 business day at the earliest *Please contact us for details
Fee structure:
Digital gift issue: Product price + issue fee *Gift distribution system is optional
Delivery gift function: Stocking cost (initial) + storage cost + shipping cost *If product arrangement is included, the product price will be added, and original packaging/combined shipping is an option.
※Please contact us for more information
URL: https://is.gd/ryWp7V
■“giftee Point Base” overview
This is a solution that reduces development time and costs, eliminates the need to develop replacement brands, and makes it possible to implement various point programs.
URL: https://giftee.biz/giftee-point-base/
[Image 5: https://prtimes.jp/i/4529/440/resize/d4529-440-c8a3076fd62f44870611-4.jpg&s3=4529-440-2e2a39a2367bd96323b91189f3d22aab-924×500.jpg] ■ About Gifty Co., Ltd.
Based on the corporate vision of “providing services that foster various relationships between people, companies, and communities, centered on e-gifts,” Gifty provides an all-in-one service from e-gift issuance to distribution. We are developing our e-gift platform business domestically and internationally. Our main services are the casual gift service “giftee(R)”, the “eGift System” that issues and sells e-gifts and tickets, and the “giftee for Business” service for corporations that utilizes e-gifts to solve municipal and regional issues. There are four services, the digital platform service “e-Machi Platform (R)”, which provides a wide range of e-gift services to individuals, corporations, and local governments.
Company name: Gifty Co., Ltd.
Address: 12th floor, Higashigotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo 141-0022
Established: August 10, 2010 (Service started: March 2011)
Capital: 3,207 million yen (as of the end of March 2024)
Representative: Representative Director Mutsumi Ota, Tatsuya Suzuki Business content: Development of e-gift platform business (four services below) 1. Operation of casual gift service “giftee(R)”
2. Development of “eGift System” service, a gift sales system for corporations 3. Development of “giftee for Business” service, a solution for corporations that utilizes e-gifts
4. Development of “e-Machi Platform(R)” service, a digital platform that solves local government and regional issues
URL:
Giftee Co., Ltd. https://giftee.co.jp
giftee(R) https://giftee.com
giftee for Business https://giftee.biz/
eMachi Platform(R) https://giftee.co.jp/service/emachi-platform More details about this release:
https://prtimes.jp/main/html/rd/p/000000440.000004529.html