[FWT Management Office (within Pioneerwork Co., Ltd.)] Freeride has been certified as an official event by the International Ski & Snowboard Federation (FIS)
*View in browser* *FWT Management Office (within Pioneerwork Co., Ltd.)*
Press release: June 8, 2024
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Freeride certified as an official event by the International Ski and Snowboard Federation (FIS)
*Reykjavik on June 5, 2024/
At the general meeting of the Ski & Snowboard Federation (FIS) held in Iceland, freeride skiing & snowboarding was unanimously recognized as an official FIS event. *
With this certification, Freeride Ski & Snowboard is recognized within ski associations around the world.
We will officially proceed with player development. Following the acquisition of FWT by FIS in December 2022, we have entered the second phase of the development of freeride competitions on a global scale. It is attracting attention as a way to expand support for athletes and increase the possibility of being included in the Winter Olympics in the future. This is an event that is expected to have a major impact on the freeride community. It will give athletes a platform to showcase their skills on an international stage and empower the next generation of freeriders to pursue their passions with greater support and resources.
*Comments from Nicolas Hale-Woods, Founder and CEO of FWT*
“This is an important day for the freeride community. Recognition of freeride skiing and snowboarding as an official FIS discipline will elevate the sport and provide new opportunities for athletes around the world. We are excited about the freeride movement and what the future holds.”
* Comments from FIS President Johan Eliasch *
“FIS is a home for all forms of snowsports, for everyone, so it makes sense that we fully embrace exciting new disciplines like freeride. We welcome them as part of our family. I am thrilled to be able to welcome you as a member.”
About FIS
FIS is the international governing body for skiing and snowboarding, and was founded in 1924 during the first Olympic Games held in Chamonix, France. Recognized by the International Olympic Committee (IOC), the FIS governs the Olympic disciplines of alpine skiing, cross-country skiing, ski jumping, Nordic combined, freestyle skiing and snowboarding, and also establishes the international competition rules. More than 7,500 FIS ski and snowboard competitions are held each year across 138 member countries. FIS is taking concrete steps to promote snow activities as a healthy form of leisure and recreation, especially among young people.
For more information: www.fis-ski.com.
* ■Freeride World Tour (FWT) Overview *
The first FWT event was held in Switzerland in 1996, and its scale has expanded as the number of freeride fans has increased. It is now the world’s single largest freeride world tour. (More than 5,600 athletes in men’s and women’s, ski, snowboard, qualifying, and junior competitions have competed around the world, and a total of 150 competitions have been held in Europe, North America, South America, Oceania, and Asia.)
FWT JAPAN official website: http://freerideworldtour.jp
[About freeride skiing and snowboarding]
Freeride is a new style of winter sport where you can enjoy not only ski slopes but also the natural terrain of the mountains, and it is gaining popularity around the world and in Japan. In particular, Japan’s large amount of high-quality powder snow is known overseas as “Japow (Japan)”.
Japan is internationally recognized as one of the countries with the best freeride experience.
* ■ Overview of Pioneerwork Co., Ltd. *
Pioneerwork calls sports played in natural fields “earth sports,” and uses the power of earth sports to convey the value of Japan, which is one of the countries with the most suitable fields for earth sports in the world, such as snow, mountains, rivers, and the ocean. We are a company whose mission is to improve.
“Connecting people and nature. Creating the future with earth sports.” Since ancient times, humans and nature have coexisted and fostered a rich culture.
However, today, the opportunities and means for people to interact with nature are decreasing.
In order to create a richer culture, I want to create a new form of coexistence between humans and nature.
We will create an unprecedented new culture through the development of earth sports,
We will increase the number of people who enjoy and protect nature, connect people and nature, and create a sustainable future.
* Company Profile*
Established: November 2019
Representative Director and President: Yoichi Goto
Company website: https://www.pioneerwork.co/
*Business details*
-Platform business-
A project to build a digital platform that connects earth sports content Representative product: Earth Hopper (https://www.hopper.earth/) -Consulting and marketing business-
We are currently working on various projects to enjoy, protect, and connect with nature, mainly with local governments and local businesses, using Earth Sports. Inbound marketing support utilizing our network with more than 30 overseas media specializing in outdoor sports and resorts.
Management of the Freeride World Tour in Japan.
Achievements: https://bit.ly/pw-projects
Contact: FWT Management Office (within Pioneerwork Co., Ltd. Person in charge: Nakamura) japan@freerideworldtour.com
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