Atsugi coffee
A special collaboration between Atsugi Coffee and Odakyu Electric Railway Romancecar! Original blend drip bags will be on sale in limited quantities from June 22nd!
Special collaboration coffee with limited quantity! The first series will be released based on the concept of Limited Express Romancecar EXE (30000 type) and MSE (60000 type).
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Atsugi Coffee and Odakyu Electric Railway have teamed up to release a special drip bag set in limited quantities starting June 22nd. This drip bag can be purchased at Romance Car Museum, Atsugi Coffee Main Store, etc.
We will also give you an original designed Romance Car EXE acrylic stand! Furthermore, every Saturday until the release, we will release a behind-the-scenes video of the production process.
This summer, enjoy a luxurious coffee time with Romancecar’s EXE and MSE vehicles.
[Image 1: https://prtimes.jp/i/113285/6/resize/d113285-6-05ec7520942c2aecf6d4-7.png&s3=113285-6-e33f831f2e49de494ece9279c9f26cbc-1920×1280.png ]
The luxurious drip bag created by Atsugi Coffee and Odakyu Electric Railway’s Romance Car will go on sale from June 22nd.
This special blended coffee, EXE blend/MSE blend drip bag, is available in limited quantity and will only be sold at Romance Car Museum museum shop “TRAINS”, Atsugi Coffee main store, and Milord store.
The first 20 people at each store who purchase EXE Blend and MSE Blend will receive an original designed Romance Car EXE acrylic stand, so don’t miss out!
[Image 2: https://prtimes.jp/i/113285/6/resize/d113285-6-364e625dffe2337ab87f-0.jpg&s3=113285-6-9b8857b04882b84757475de6fa2f05f6-3900×1300.jpg] Furthermore, until the sale, we plan to release a video every Saturday that follows the process from interviewing Romancecar to blend production. Through this video, you can see the story that Atsugi Coffee and Odakyu Electric Railway have built together and the passion for the original blend.
[Publication schedule]
June 8th (Sat): MSE coverage
June 15th (Sat): EXE interview edition
June 21st (Friday): Blend production edition
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=5xGQMDoAGNE] The vehicles to be released this time are EXE and MSE. Please enjoy the elegant design and a luxurious cup of Atsugi Coffee’s carefully selected blend.
This summer, enjoy a special moment with the collaboration between Atsugi Coffee and Odakyu Electric Railway.
◼️Odakyu collaboration blend drip bag details
[Image 3: https://prtimes.jp/i/113285/6/resize/d113285-6-628dd55a8f4a31e13046-9.jpg&s3=113285-6-3e493c2cd08c58f87ba2165f16dc7f1d-828×828.jpg] Product Name: EXE Blend Drip Bag 3 pieces Selling price: 1200 yen including tax Contents: 10g/piece Shelf life: 2 years from manufacture [Taste of blend]
We created a blend inspired by the EXE’s color Harmonic Pearl Bronze, the plump seats, the texture of the moquette, and the longest running history of any current vehicle.
The base is dark roasted from ATSUGI COFFEE FARM, Atsugi Coffee’s own farm in Guatemala.
By adding 10% of the natural process coffee, which is made by drying the coffee cherries as they are, the product has a plump texture. The result is a coffee with a bitter chocolate-like sweetness, a cacao-like flavor, a heavy texture, and a sweet aftertaste.
[Image 4: https://prtimes.jp/i/113285/6/resize/d113285-6-2929062ffff23b206d60-9.jpg&s3=113285-6-42f1cca6e78266aa0fa7a3d1e96ccc61-828×828.jpg] Product Name: MSE Blend Drip Bag 3 pieces Selling price: 1200 yen including tax Contents: 10g/piece Shelf life: 2 years from manufacture [Taste of blend]
Inspired by MSE’s refreshing Vermeer blue color, the innovation of riding the subway for the first time, the sleek and stylish ergonomic seats, and the warmth of the wood grain in the interior.
The base is light roasted from ATSUGI COFFEE FARM, Atsugi Coffee’s own farm. We used honey-processed coffee, which leaves the mucous membranes intact and dries them, to express the mellow sweetness and the warmth of the wood grain.
The coffee is characterized by a harmony of calm sourness and sweetness similar to Satsuma mandarin oranges, and a smooth texture. ◼️About sales locations
・Museum shop “TRAINS” inside the Romance Car Museum
243-0438
1-3 Megumicho, Ebina City, Kanagawa Prefecture
Business hours: 10:00-17:00
Closed: Tuesdays
・Atsugi Coffee The Roastery 3-7 Higashimachi, Atsugi City, Kanagawa Prefecture 243-0812 Will Atsugi 1F
Business hours: 10:00-18:00
Closed: Tuesdays
・Atsugi Coffee Milord store
243-0013
1-1 Izumicho, Atsugi City, Kanagawa Prefecture, Atsugi Miroad 1, Basement 1F Closed: None
◼️About the first-come, first-served acrylic stand gift We are producing a limited quantity of Romance Car EXE acrylic stands with the design used on the drip bag label! First-come-first-served gifts will be given to those who purchase a set of MSE Blend and EXE Blend at each store!
*Ends as soon as the number of distribution reaches the limit *Limit one per person
[Image 5: https://prtimes.jp/i/113285/6/resize/d113285-6-06c074e38f2a12958b19-6.png&s3=113285-6-1ddb9072a29ea06a3897bfe50bf6866f-828×594.png ]
*This is an image and the design may be subject to change.
[A word from Mr. Ishii of Odakyu Electric Railway]
As a crew member on the MSE and EXE, I have been thinking about how to provide a comfortable travel space for our customers. I think many customers are familiar with these two models of Romance Cars, which are often operated especially during commuting hours. I think everyone has an image of a Romance Car, such as the atmosphere inside the car, the comfort of the seats, and the view of the car window while driving.
I’m really looking forward to seeing how Romance Car will be reflected in everyone at Atsugi Coffee, and how it will be expressed in the world of coffee.
[A word from Atsugi Coffee representative Ryodanro Sakai]
[Image 6: https://prtimes.jp/i/113285/6/resize/d113285-6-b876812d8cba5d44735e-0.jpg&s3=113285-6-128bb50453b6d0cb5cb4aed44531c60e-1495×1505.jpg] I was finally able to tell everyone!
Atsugi Coffee and Romance Car will be offering a collaboration coffee! As someone who lives along the Odakyu line and is involved in coffee, I am very happy.
This is the first original blend with a romance car theme in Odakyu Electric Railway’s 100-year history.
Since the collaboration was decided, every time I use Romancecar, I feel deeply moved, wondering if Atsugi Coffee will be able to serve this coffee.
This blend was developed with a focus on how it would please not only coffee lovers, but also Odakyu Line and Romancecar fans.
This original blended coffee was created with the help of many people, including interviews with railway fans and the opportunity to see every corner of the train.
The EXE blend and MSE blend, which we have taken great care with, will arrive in your hands and I can’t stop being excited and excited to see what kind of impressions they will receive.
Release date is June 22nd! We will also be giving away limited edition goods in limited quantities, so please look forward to it!
[About package design]
The package design is done by KDL, Atsugi Coffee’s creative partner. This package expresses the momentum and stability of the Romance Car, as well as the excitement and security of movement.
KDL is an architectural design office based in Atsugi. I strongly hope that many people will have a comfortable space experience through design, and that I will use design to enliven the central prefecture region.
https://www.kdl-design.com
[Overview of Atsugi Coffee LLC]
[Image 7: https://prtimes.jp/i/113285/6/resize/d113285-6-70a9264af423172209f6-5.png&s3=113285-6-6142c07b1612c64f45246bb821e85a86-1976×2700.png ]
Office location: 837-20 Iiyama, Atsugi City, Kanagawa Prefecture Store location: Will Atsugi 1F, 3-7 Higashimachi, Atsugi City, Kanagawa Prefecture
Representative: Representative employee Ryodanro Sakai
Date of establishment: September 6, 2022
Capital: 1.8 million yen
Main business: Coffee bean production, wholesale sales, retail Contact information regarding this matter
Email address: atatsugicoffee@gmail.com
Phone number: 08065241114
HP: https://atsugicoffee.com/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000113285.html