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Biden House holds a moderator course specializing in marketing research (3rd session)

Biden House holds a moderator course specializing in marketing research (3rd session)

*View in browser* *Biden House Co., Ltd.*
Press release: June 10, 2024
Biden House holds a moderator course specializing in marketing research (3rd session)
*Biden House Co., Ltd., a consulting firm in the brand marketing field (location: Minato-ku, Tokyo, CEO: Ishizaki)
Kento) will be holding a course where you can acquire the knowledge and skills necessary for moderators. *
* Purpose and background of this course *
– Our company, which conducts over 100 qualitative surveys a year, will be holding a training course for moderators in qualitative marketing research.
– In this course, you can learn in a practical format the interview skills required to deeply understand customer needs, which are difficult to understand through data analysis alone.
– Interview research in qualitative research is an effective approach for deriving important suggestions when formulating marketing strategies.

On the other hand, moderation (interviewing) is a highly difficult skill to acquire, requiring a hybrid of quick analytical ability and flexible communication ability. If you conduct an interview without proper knowledge, you will not only be unable to get a good
understanding of what is being said and use it for your business, but in the worst case scenario, there is a risk that you will make the wrong decision.

Recently, with the trend of UI/UX research, there are more opportunities to easily conduct interviews online, and the demand for moderators is increasing. However, there are still not many places or materials where you can learn moderation techniques in a practical manner.
– Based on the challenges of the industry, we will hold practical training courses to help moderators acquire skills.
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* Expected participants *

Participants in this course are expected to be marketers, brand managers, consultants, marketing researchers, and UI/UX researchers. –
This is especially recommended for those who feel that they have problems such as “I have observed or participated in qualitative research, but have never conducted one myself” or “I am not sure if this is the correct approach for my interview research.” This is the content.
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*Three features of the moderation course hosted by Biden House*

* 1. This is an original course created by a team of experienced business company researchers and support company researchers * – This course will feature two instructors who are currently active in the marketing field.
– Professional moderators have developed detailed techniques for eliciting information from consumers during interview surveys. – This lecture is a unique content created by the instructor to teach the techniques that this professional is consciously practicing. –
You can learn from both the perspectives of a business company’s researcher and brand manager, as well as those who support the business as a researcher at a research company, and hone your practical analysis skills.
* 2. 8 hours of training over 2 days. You can gain practical training that combines classroom lectures and practical skills*

On the first day, there will be a 2 and a half hour classroom lecture online. The second day will be a 5-hour face-to-face lecture that includes practice and feedback, with questions and answers included to help students understand more specific techniques. –
Participants of this course commented, “I was able to learn not only interview techniques, but also the fundamentals of how to design marketing research,” and “I didn’t have many opportunities to see qualitative research reports, but I looked at samples. We have received positive comments, such as “It helped me learn how to write reports.”
* 3. Practice using the qualitative research interview room and experience the realism of the actual interview *
– The face-to-face lecture on the second day will be held in a studio that is actually used as an interview room for qualitative research.
– You can practice in an immersive studio similar to the actual event and prepare for practice as a moderator.
Venue [Interview Room Akasaka Biden House] View details

*Instructor profile*

* Yasunori Kado | Yasunori Sumi*
* Executive Researcher *
He assumed his current position after working at several think tanks and marketing research companies.
With over 10 years of experience as a researcher, he supports research on a wide range of products and services from major brands. His strength is his ability to analyze consumers in both quantitative and qualitative ways, using a hybrid of statistical analysis methods and interviews.

* Makiko Miyazawa | Makiko Miyazawa*
* Executive Researcher *
He has been involved in more than 1,000 research projects for approximately 15 years at major domestic global manufacturers and foreign manufacturers. He has extensive experience as a moderator, and is particularly good at ethnography and design thinking approaches. Obtained an MBA from Leeds University Business School in the UK.

*Course overview*
– Event dates:
* DAY1: Wednesday, July 24, 2024 18:30-21:00*
*Online course*
* DAY2: Saturday, August 3, 2024 13:00-18:00*
* Venue Lecture @ Minato-ku, Tokyo Interview Room Akasaka Biden House * – Application deadline: Until 23:59 on Sunday, July 7, 2024
– Participation fee: Amount * 55,000 yen * (tax included)
– Payment method: Bank transfer
– Transfer fees are to be borne by the applicant.
– Bank account: will be sent individually to participants
– Transfer deadline: Until 23:59 on Friday, July 12, 2024
– Application site: [Apply here]

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* Company Profile*

Haus (Biden House) is a Tokyo-based consulting firm founded in 2006. We provide consulting and research services mainly in the marketing and branding field in major countries around the world, with a focus on Asia. Our five offices around the world are located in Tokyo, Singapore, New Delhi, San Francisco, and Frankfurt. To date, we have supported brand marketing for major domestic and international clients, including foreign IT service providers, foreign tobacco manufacturers, foreign cosmetics manufacturers, foreign cosmetic medical and pharmaceutical manufacturers, and major automobile manufacturers.

Company name: Biden House Co., Ltd.
Location: 3F, 4F, Construction Building, 2-14-8 Akasaka, Minato-ku, Tokyo
Company URL:
Representative Director: Kento Ishizaki
Established: 2006
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