Japanese Red Cross Society Blood Business Headquarters
“THINK! Blood Donation”, a blood donation awareness campaign, will be used for the first time on Shibuya Station’s digital signage starting today, June 10th!
～An opportunity for many people to think about donating blood～ ……
The Japanese Red Cross Society (Headquarters: Minato-ku, Tokyo, President: Atsushi Seike) will hold a campaign to raise awareness about blood donation from Monday, June 3, 2020 to Wednesday, April 30, 2020. We are implementing measures. The commercials that are being aired on TV and station digital signage in some areas will be covering the digital signage at Shibuya Station from today, June 10th (Monday) to June 16th (Sunday).
■Jacking digital signage at Shibuya Station for the first time Regarding “Den-en-toshi Line Shibuya Station Big Signage Premium” and “TOQ Signage Pillar Den-en-toshi Line Shibuya Station” at Shibuya Station, during the digital signage broadcasting hours from Monday, June 10th to Sunday, June 16th, ” THINK!Blood Donation” will be jacked.
A new commercial that creates an opportunity to “think” about blood donation will also be aired, as well as a message of gratitude to blood donors in conjunction with “World Blood Donor Day” on June 14th. This is the first attempt to use JACK in Shibuya Station
advertisements as a measure to spread awareness about blood donation. Please be careful when commuting to work or school.
-Posted image-
[Image 1: https://prtimes.jp/i/112786/6/resize/d112786-6-081b3a6ba6154cfbc9d5-0.jpg&s3=112786-6-6a15996fb868f3ce225d5878372a4395-790×525.jpg] “Den-en Toshi Line Shibuya Station Big Signage Premium”
[Image 2: https://prtimes.jp/i/112786/6/resize/d112786-6-986ddff46e68f89fc592-1.jpg&s3=112786-6-967972153fc89f4b8da5e5ca9164ab40-790×525.jpg] “Den-en Toshi Line Shibuya Station Big Signage Premium”
[Image 3: https://prtimes.jp/i/112786/6/resize/d112786-6-5089017a7b9d65351f4c-2.jpg&s3=112786-6-0a526a82544b31d79e880450cf36eb79-790×526.jpg] “Den-en Toshi Line Shibuya Station Big Signage Premium”
[Image 4: https://prtimes.jp/i/112786/6/resize/d112786-6-4d8f40d184565364e4a2-4.jpg&s3=112786-6-7244e8b3a7fa9a555736ae4158d63dfe-787×526.jpg] TOQ Signage Pillar Denentoshi Line Shibuya Station”
-Posting period- June 10th (Monday) to June 16th (Sunday) *Broadcast time: 4:30-25:00
*Please refrain from making inquiries to the station or station staff. *When viewing advertisements, please be considerate of those around you.
■In addition, the commercial will also be aired on station digital signage in some areas.
Additionally, from June 10th (Monday) to June 16th (Sunday), the commercial will also be aired on station digital signage in some areas. Please pay attention to this when using the affected stations.
[Image 5: https://prtimes.jp/i/112786/6/resize/d112786-6-73fda059eaf3ef1debf5-5.png&s3=112786-6-6d63b03e57dbedd12ddd3a228e61604d-2436×530.png ]
“Station area digital signage JR 6 company network set”
-Broadcast station-
Hokkaido area: Sapporo
East Japan area: Tokyo, Yurakucho, Takanawa Gateway, Shinagawa, Gotanda, Ebisu, Shinjuku, Seibu Takadanobaba, Ikebukuro, Sugamo, Ueno, Akihabara, Omiya, Urawa, Kichijoji, Yokohama, Sakuragicho, Akabane, Hachioji,
Tokai area: Nagoya
Western Japan area: Kyoto, Shin-Osaka, Osaka, Kyobashi, Tennoji, Sannomiya Shikoku area: Tokushima, Takamatsu, Matsuyama, Kochi
Kyushu area: Kokura, Hakata, Beppu, Saga, Nagasaki, Kumamoto, Kagoshima Chuo *Please refrain from making inquiries to the station or station staff. *When viewing advertisements, please be considerate of those around you.
■“THINK!Blood Donation” implementation overview
This measure will be rolled out over a long period of time, from June 3, 2020 (Monday) to April 30, 2020 (Wednesday). This time, in the first period (June to August), in addition to airing a new TV commercial that creates an opportunity to “think” about donating blood, we will also air a web video commercial, and hold digital signage jacks at Shibuya Station and other locations nationwide. A variety of activities will be implemented, including transit advertisements at major stations, posters using key visuals, the opening of a special website, and a tie-up with the movie “Dear Family,” which will be released on the same day as World Blood Donor Day.
In the future, we plan to air similar commercials from November to December during the winter months when the number of blood donors tends to decrease, and from January to February we plan to implement the “Hachi no Blood Donation” campaign to encourage young people to participate in blood donations. doing.
Special website URL: https://www.jrc.or.jp/lp/think-kenketsu/
[Image 6: https://prtimes.jp/i/112786/6/resize/d112786-6-b1c70014e5c3d82b5625-6.jpg&s3=112786-6-48da3679731c45513391447d94987dbf-523×738.jpg] ■New CM project overview
In order to encourage more people to donate blood, the “First Blood Donation” and “Every once in a while, change your mood” editions will be available on TV, the web, and on digital signage at stations in some areas from June 10, 2024 (Monday). It will be aired. In the “First Blood Donation” edition, the main character is a woman who musters up the courage to donate blood for the first time.The heroes, who are personified blood, sympathize with and encourage her when she goes to her slightly nervous girl. I suddenly realized that I was helping someone (=being a hero), and I felt a little proud. I am drawing such a life-sized figure.
In the “Every once in a while, change your mood” chapter, the heroes, who personify blood, empathize with and encourage the main character, a man who has not been able to donate blood recently due to lack of time. This is a life-sized portrait of a person who has donated blood, turning his hesitance towards donating into a positive one and realizing once again that he can be of help to someone. In addition, the CM song uses the “Counterattack Hymn” by the new generation artist “Rikku to Sonegohan” who is attracting attention, and which screams the determination to live life in your own way. Please take a look at this opportunity to donate blood.
[Image 7: https://prtimes.jp/i/112786/6/resize/d112786-6-ba6990fb0ef6739fd052-7.png&s3=112786-6-3007d15986bf7db1895792f09345a9f2-2327×432.png ]
-New TVCM Overview-
Title: “First blood donation” / “Change your mood once in a while” Broadcast start date: June 10, 2024 (Monday) *Broadcast from June 3 (Monday) in some areas
Broadcast locations: National TV commercials, station digital signage in some areas, YouTube/X video advertisements
New CM: “First Blood Donation” https://youtu.be/C1KZcxrMFXY
“Change your mood once in a while” version https://youtu.be/BE4qw3cgdWY More details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000112786.html