M2DK Co., Ltd.
M2DK forms a business partnership with Hakuhodo Group’s Spicebox. Started supporting the planning and development of “short video creatives that spread the word” based on consumer analysis on SNS We will also be co-hosting a webinar explaining “Influencer/Creator Strategy Across SNS Platforms”!
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M2DK Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Susumu Koda) has entered into a business partnership with Spicebox Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Eiji Tamura) to select optimal creators and create short videos. We have started providing a one-stop service that supports optimized creative development.
・Background of the business alliance
There is an increasing need for companies to strategically use short video creators in their marketing activities. In order to further increase the effectiveness of measures that employ short video creators, we have decided to form a business alliance with Spicebox, a company that specializes in designing and providing “engagement communication” measures that resonate with “consumers.”
・Partnership overview
Taking into account the current background, we will combine the development of appealing themes from the consumer’s perspective, which is realized through Spicebox’s social data analysis, and the creative development optimized for short video trends by M2DK, to spread the word on each SNS. We aim to create vertical video creatives that clearly convey the appeal points to consumers. [1] [2]
・About M2DK’s viral creative that is familiar with short video trends We are a vertical video creator group that operates “Mazda Family Daily Life” (*1), which has over 6 million followers on TikTok and 12 million subscribers on YouTube, and has a track record of consulting for over 200 companies, including national clients. Based on this, we have a large research team and create creatives that are well versed in short video trends.
◆Held a webinar on this matter
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webinar background
Recently, there has been an increasing need to utilize influencers and creators across SNS platforms. In addition to the TIkTok creative development support mentioned in this release, we will also provide cross-sectional support not limited to TikTok in collaboration with spicebox. The content will be explained in this webinar.
Seminar title
[Spicebox x M2DK co-hosted] A thorough explanation of
influencer/creator strategies across SNS platforms!
Sign up here
Application link: https://service.spicebox.co.jp/seminar_20240618 *Free participation fee
What we will talk about
Part 1: Why you need a strategy tailored to the SNS platform ・Summary of the latest status of SNS platforms
・Explaining the cross-platform approach of SNS in 3 steps
Part 2: How to create buzz on TikTok?
・Importance of buzz format
・About Buzz Creation by Buzz Format x Creator Direction
Part 3: Announcements
・About distribution design using creative AD boost
・Explanation of “cross-sectional influencer service” by Spice Box x M2DK Part 4: Q&A
We will answer any questions you may have during the chat on the day. date and time
Tuesday, June 18, 2024 13:00~14:00
way to participate
Online delivery via Zoom
*The distribution URL will be sent to those who have applied via email at a later date.
Speakers
Spice Box Co., Ltd. Executive Vice President/Business Manager Al Moritake M2DK Co., Ltd. Creator Yano Chen (Hungry Boys)
(*1) As of March 27, 2024
(*2) A group of users with common values and orientations that exist on SNS ■About “Daily Life of the Mazda Family (M2DK Co., Ltd.)”
It has taken TikTok and YouTube by storm as “Mazda family’s daily life”. The total number of short videos viewed is approximately 500 million times every month. As a creator team of over 100 specialists, we provide “corporate consulting” for over 200 companies, including national clients, and “creator marketing” that produces overwhelming results based on our unique creator network and database. Is going. It is attracting attention as “Short video marketing = the daily life of the Mazda family.”
■About Spice Box Co., Ltd.
A communication company that helps build goodwill and empathy for companies and brands. Founded in 2003 as Japan’s first digital agency. We provide branding support for various companies. Since smartphones and social media have become commonplace, our strength lies in designing and providing “engagement communication” measures that resonate with “consumers,” and we work with various creators and analysts to handle everything from research to content planning, production, and dissemination. We will support you all at once.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000008.000127592.html