Vivid Garden Co., Ltd./Tabechoku
Tabechoku begins its third collaboration with Kumamoto City. We support the expansion and sales promotion of producers in Kumamoto City and the affiliated central metropolitan areas.
We continue to support producers in expanding their sales channels by providing on-site support for listings and advice on packaging after sales.
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Vivid Garden Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Rina Akimoto) operates Japan’s largest direct-to-farm mail order site “Tabechoku”, which has nine No. 1 (*1) rankings in terms of awareness and usage rate. In collaboration with Kumamoto City, we will support the expansion and sales promotion of producers within the area. From June 10, 2024 (Monday), we will introduce producers in Kumamoto City and the collaborative central metropolitan areas (*2) and disseminate the appeal of Kumamoto’s food on a special page. We will continue to provide information on Kumamoto’s specialty products, including Kumamoto’s eggplants and tomatoes, which are in season now. This is the third time we have collaborated with Kumamoto City, following last year. We will expand on the support we provided to producers last year, and in addition to support for listing
agricultural and marine products, we will provide support to help them sell, including individual advice on product packaging and shipping. Special page: https://www.tabechoku.com/ulp/kumamoto-city/
[Image 1: https://prtimes.jp/i/25043/269/resize/d25043-269-0f1640b9a337b8a0b1b5-3.jpg&s3=25043-269-d9677c7ee549c595418a7b163566d941-1384×687.jpg] About collaborative projects with Kumamoto City
■Background
Kumamoto City is a region with a thriving production of agricultural, aquatic and livestock products, ranking 11th among municipalities in Japan in terms of agricultural output in 2022. (*3) Kumamoto City produces a wide variety of agricultural and fishery products, including eggplants and tomatoes, with the largest cultivated area of any municipality in Japan.
This time, in order to further strengthen the sales promotion of these agricultural and fishery products, we will be holding training sessions and individual support regarding online listing for producers in Kumamoto City and partner metropolitan areas.
Click here for past efforts:
https://prtimes.jp/main/html/rd/p/000000218.000025043.html
■Main support details
(1) Listing and sales promotion training sessions and individual consultation sessions
We will hold training sessions for producers on listing and sales promotion on Tabechoku, as well as individual consultation sessions after the training.
Implementation date and time: Wednesday, May 29, 2024 *Implemented Implementation method: Online
(2) Individual listing support through visits
Tabechoku staff will directly visit 15 producers and provide individual support. We will provide advice on how to take effective photos to post on producer pages and product pages, as well as on listing and selling. Additionally, we create and provide shop cards. (3) Individual support such as photography of products to be exhibited We will teach you how to take photos that convey the appeal of the products you are selling, provide professionally taken photos, and support you in creating pages.
(4) Providing feedback regarding packaging
For producers who are using direct-from-farm e-commerce for the first time, Tabechoku Management provides tips on how to package the product after actually shipping the product, and how to create a packaged flyer to convey your commitment to consumers. The office will provide individual advice.
■Everyone in the Kumamoto Collaborative Central Metropolitan Area We are currently recruiting for individual support below, so please feel free to apply.
https://www.city.kumamoto.jp/hpKiji/pub/detail.aspx?c_id=5&id=44127&class_set_id=3&class_id=2619 (*1) Among domestic direct-to-product mail order sites, “Customer Awareness,” “Customer Usage Rate,” “Customer Usage Intention,” “Number of Web Accesses,” “Number of SNS Followers,” “Number of Producers,” “Producer Awareness,” and “Production Ranked No. 1 in 9 categories: producer usage rate, producer usage rate, and producer usage intention.
Press release URL: https://prtimes.jp/main/html/rd/p/000000241.000025043.html (*2) Kumamoto Collaborative Central Metropolitan Area: Kumamoto City, Tamana City, Yamaga City, Kikuchi City, Uto City, Uki City, Aso City, Koshi City, Misato Town, Tamato Town, Otsu Town, Kikuyo Town, Takamori Town, Nishihara Village, Minamiaso Village, Mifune Town, Kashima Town, Mashiki Town, Kosa Town, Yamato Town
(*3) Agricultural output by municipality (estimate) (Ministry of Agriculture, Forestry and Fisheries)
URL: https://www.maff.go.jp/j/tokei/kouhyou/sityoson_sansyutu/ Ingredients introduction
Ingredients sales page: https://www.tabechoku.com/groups/3325 ■Tomato
It contains abundant nutrients, including red lycopene, which is one of the pigment components. It is grown in facilities such as greenhouses and shipped almost all year round, except for a short period in midsummer.
[Image 2: https://prtimes.jp/i/25043/269/resize/d25043-269-9c76d9fd31e4d98e0666-5.jpg&s3=25043-269-f58f42c644e870ed723aaf196e95b22d-1142×763.jpg] ■Eggplant
Boasting the largest planted area among municipalities nationwide, high-quality eggplants are stably produced mainly in facilities such as vinyl greenhouses. The main variety is the long eggplant “PC Chikuyo”, which is characterized by its glossy black-purple color. In addition, “Ocho eggplants” with fruit lengths of 60 cm or more are also produced.
[Image 3: https://prtimes.jp/i/25043/269/resize/d25043-269-2bc16feeb01ede01af7c-4.jpg&s3=25043-269-b13ec3466c27d40802453e68c2068088-768×612.jpg] To all local governments nationwide
TabeChoku has collaborated with various local governments across the country on approximately 90 occasions with the aim of supporting producers in expanding their sales channels.
Special page: https://www.tabechoku.com/slp/government
[Image 4: https://prtimes.jp/i/25043/269/resize/d25043-269-f7438e1cd9a1531cc399-1.jpg&s3=25043-269-72f4c7dbeb26836807116270ec412d16-456×388.jpg] ■What you can do by working with Tabechoku
Flexible collaboration is possible according to the challenges of each local government.
・Expand sales channels for agricultural, forestry and fishery products using EC sites
・Branding of specialty products
・PR of tourist destinations and other initiatives
・Reducing the burden of shipping work on producers by building a logistics base ・Acquisition of strong fans through food and primary industry experiences ■Click here for inquiries
Tabechoku aims to become a sustainable primary industry and is actively collaborating with local governments.
Please feel free to contact us from the details page below.
Details page: https://www.tabechoku.com/slp/government
■Examples of initiatives with local governments
・2023.12: Tabechoku begins its third collaboration with Saga Prefecture. We continue to support producers in expanding their sales channels by providing on-site support for listings and advice on packaging after sales.
URL: https://prtimes.jp/main/html/rd/p/000000245.000025043.html ・2023.11: Tabechoku begins its second collaboration with Ota City, Shimane Prefecture. We support the expansion and sales promotion of producers in Ota City.
URL: https://prtimes.jp/main/html/rd/p/000000240.000025043.html ・2023.10: Tabechoku begins collaboration with Utsunomiya City, Tochigi Prefecture. We continue to support producers in expanding their sales channels by providing support such as photography and product packaging.
URL: https://prtimes.jp/main/html/rd/p/000000237.000025043.html ・2023.9: Tabe Choku begins its second collaboration with Nanto City, Toyama Prefecture. We support the expansion and sales promotion of producers in Nanto City.
URL: https://prtimes.jp/main/html/rd/p/000000234.000025043.html ・2023.8: Tabechoku begins its second collaboration with Nakano City, Nagano Prefecture. Supporting the expansion and sales promotion of producers in the city.
URL: https://prtimes.jp/main/html/rd/p/000000230.000025043.html ・2023.7: Tabechoku begins its second collaboration with Yamanashi Prefecture. We support the expansion and sales promotion of producers in Yamanashi Prefecture.
URL: https://prtimes.jp/main/html/rd/p/000000225.000025043.html ・2023.5: Tabechoku begins its second collaboration with Kumamoto City. We support the expansion and sales promotion of producers in Kumamoto City and the affiliated central metropolitan areas.
URL: https://prtimes.jp/main/html/rd/p/000000218.000025043.html ・2023.1: Started second collaboration with Saga Prefecture. We continue to support producers in expanding their sales channels by providing on-site support for listings and advice on packaging after sales.
URL: https://prtimes.jp/main/html/rd/p/000000202.000025043.html ・2022.8: Concluded a business collaboration agreement with “Kumamoto City”. A logistics base has been set up in the city to reduce the shipping workload for producers.
URL: https://prtimes.jp/main/html/rd/p/000000188.000025043.html ・2022.5: Cooperation with “Yamanashi Prefecture”. Collaborating with chefs to support producers in expanding their sales channels. URL: https://prtimes.jp/main/html/rd/p/000000175.000025043.html ・2021.7: In collaboration with “Niigata Prefecture”, implement sales promotion measures and provide listing support.
URL: https://prtimes.jp/main/html/rd/p/000000126.000025043.html ・2021.7: Collaborate with “Ehime Prefecture” to strengthen listing support. URL: https://prtimes.jp/main/html/rd/p/000000125.000025043.html ・2020.8: In cooperation with “Saga Prefecture”, we support Saga Prefecture producers from listing to selling.
URL: https://prtimes.jp/main/html/rd/p/000000057.000025043.html ・2020.12: In collaboration with “Himeji City, Hyogo Prefecture”, we opened a “store that does not sell products online” where you can select and purchase products in-store.
URL: https://prtimes.jp/main/html/rd/p/000000080.000025043.html ・2020.1: Strengthen listing support in collaboration with “Nishiki Town, Kuma District, Kumamoto Prefecture”.
URL: https://prtimes.jp/main/html/rd/p/000000083.000025043.html About eating chalk
Tabechoku is a direct mail order site where you can purchase ingredients and flowers directly from carefully selected producers. We have been ranked No. 1 in terms of awareness and usage rate among Japan’s direct-to-source mail order sites.
We handle all kinds of ingredients, including vegetables and fruits, as well as rice, meat, fish, and drinks, as well as flowers, and are unique in that we allow consumers to directly communicate with producers, such as by telling us what they think of the food. We also offer “Tabe Choku Concierge,” a regular vegetable service that lets you choose producers that match your preferences, and “Tabe Choku Fruit Select,” a regular service that delivers seasonal fruits. Furthermore, we are also developing a service for corporations called “Tabechoku for Business,” which can be used for corporate welfare programs and promotional campaigns.
As of May 2024, the number of users has exceeded 1 million, the number of registered producers has exceeded 9,700, and more than 60,000 carefully selected items are exhibited.
・URL: https://www.tabechoku.com/
・Official X (Twitter): https://twitter.com/tabechoku
・Official Instagram: https://www.instagram.com/tabechoku/
・Service introduction video that explains the concept and story of Tabe Choku
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=MdbFpqtryaU ]
About Vivid Garden
Representative: President and CEO Rina Akimoto Head office location: 4th floor, Daiichi Building, 1-7-3 Hamamatsucho, Minato-ku, Tokyo Established date: November 29, 2016 Business details: Directly purchase ingredients, flowers, etc. from producers across the country Website of the company that develops and operates the
direct-from-the-farm mail order site “Tabechoku”:
https://vivid-garden.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000269.000025043.html