[Aoyama Shoji] A joint project between Mizuno and Aoyama Clothes, the ultimate business backpack for summer is born, reducing the burden on your shoulders with sports technology!
*View in browser* *Aoyama Shoji*
Press release: June 10, 2024
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“Mizuno” x “Aoyama Clothes” joint project, the ultimate summer business backpack that reduces the burden on your shoulders with sports technology!
*~Equipped with a water-repellent shoulder belt that is useful during the rainy season and a highly ventilated shoulder belt that prevents sweat stains in the summer~*
Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President and Representative Director: Osamu Aoyama) and Mizuno Corporation (Headquarters: Osaka City, Osaka Prefecture / Representative Director and President: Akito Mizuno) have released the business backpack “SPLIT-“. STRAP
AIRBIZ (split strap air biz)
We have co-produced “Backpack” and will be selling it at Aoyama clothing stores nationwide and the official online store from June 10th (Monday).
Product URL: https://www.y-aoyama.jp/products/detail.php?product_id=81387
With the announcement of the rainy season in Okinawa and Shikoku*, rain items are attracting more and more attention in business settings. Customers often say, “Water repellency is essential because the bag gets wet even if you use an umbrella in the rain,” as well as, “When wearing a backpack in the sweaty season, the shoulder straps get stuffy.” Masu. Therefore, this time, we have further evolved the backpack co-produced by Mizuno that is equipped with sports technology that was released last year and was well received. Continuing from the previous model, this backpack has water-repellent functionality, and also features a new highly ventilated shoulder strap, making it a backpack that can be used comfortably even during the rainy season or midsummer. This shoulder belt is made of cushioning material with many ventilation holes inside, and the front and back sides of the shoulder belt are made of mesh material. is quickly diffused outside. This provides approximately 4 times the amount of ventilation (compared to previous Mizuno products) and reduces sweat stains under the shoulder belt.
*Japan Meteorological Agency (rainy season):
https://www.data.jma.go.jp/cpd/baiu/sokuhou_baiu.html
In addition, due to the unique structure that is divided into two parts, left and right, the weight is dispersed and the burden on the shoulders is reduced (compared to previous Mizuno products). Strap)” will continue to be used. Furthermore, the zipper strap and front emblem are made from leather scraps from the production of baseball gloves, and the outer material is made of recycled polyester, making this product environmentally friendly.
【Product Summary】
・Product name: SPLIT-STRAP AIR BIZ backpack
・Color: Black
・Size: Height 42cm x Width 30cm x Width 15 (~19) cm
・Capacity: Approximately 22 liters (up to approximately 27 liters when the zipper is expanded)
・Weight 830g
・Sales price: 18,590 yen including tax
・Sales stores: All Aoyama Clothes stores, Aoyama Clothes Online Store *The information listed is current at the time of release.
* ■Shoulders made of highly breathable material*
The inside of the shoulder is also made of material with holes to prevent water vapor emitted from the body from staying there. “Highly ventilated split strap” achieves higher breathability than conventional products
* ■Product features of SPLIT-STRAP AIR BIZ backpack*
(Top left) Recycled polyester with water-repellent finish
(Top center) Highly ventilated shoulder belt
(Top right) PC pocket installed (compatible with PCs up to 15 inches) (Bottom left) Zipper strap (reused leather material from Mizuno baseball gloves) (Bottom right) Front emblem (reused leather material from Mizuno baseball gloves)
* ■Mizuno’s unique technology “SPLIT-STRAP” *
Mizuno’s patented “SPLIT-STRAP” is installed in sports bags. The unique structure of dividing the cushion into left and right halves distributes the weight and reduces the burden on the shoulders (compared to previous Mizuno products).This divided cushion also supports various movements of the shoulder and improves the fit. Improves the feeling of touch.
* ■Comment from our company representative: Keishi Nishigata, Product Department*
This is the fifth installment of our backpack project with Mizuno. Backpacks have become well-established in business settings, and the response is increasing with each successive project. Customers have told us that they want breathability in addition to water repellency, such as “Water repellency is essential because the bag gets wet even with an umbrella in the rain,” and “In the summer, the area under the shoulders of a backpack gets wet with sweat.” is also increasing. Therefore, this time, we have evolved the backpack that was popular last year and designed a backpack that can be used during the humid rainy season and midsummer. Combining sports and business technology, in addition to Mizuno’s unique technology that provides water repellency, breathability, and weight distribution, the design has a simple form that is easy to use for business.
* ■Comment from Mizuno representative: Product planning Masamichi Tsuchiya* We are already in the 5th edition of this joint project with Aoyama Shoji. This time, inheriting the bag with expansion functions released last year, we have developed and equipped with a highly ventilated SPLIT-STRAP in order to further evolve it. By using cushioning material with ventilation holes in SPLIT-STRAP, we have achieved approximately 4 times the amount of ventilation compared to
conventional products (regular shoulder belts). This allows you to stay comfortably during the rainy season and even in the extreme heat. In addition, the main material is recycled polyester, making it environmentally friendly. We would like to continue to develop new products with the aim of further evolution.
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