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Home » Value Design Co., Ltd. Value Design will provide its own cloud-based payment “Value Card” to the cafe “T HE LAST SMOKERS” which opened in Kanda, Tokyo on June 10th.

Value Design Co., Ltd. Value Design will provide its own cloud-based payment “Value Card” to the cafe “T HE LAST SMOKERS” which opened in Kanda, Tokyo on June 10th.

Value Design Co., Ltd.
Value Design provides its own cloud-based pay “Value Card” to the cafe “THE LAST SMOKERS” opening in Kanda, Tokyo on June 10th
– Maximize the effects of original Pay by linking functions with external services –
Value Design Co., Ltd. (Head office: Chuo-ku, Tokyo, President and CEO: Hideharu Hayashi, hereinafter referred to as “Value Design”), which operates a cashless service business under the umbrella of Pay Cloud Holdings Co., Ltd. (TSE Growth: 4015), is a corporation. We are pleased to announce that HEAVEN (Headquarters: Minato-ku, Tokyo, Representative: Masamichi Saito, hereinafter referred to as “HEAVEN”) has adopted “Value Card,” a cloud-based proprietary Pay (house electronic money) issuing service.
At the same time, TOUCH TO GO Co., Ltd.’s multi-functional
self-checkout “TTG-MONSTAR”, which is functionally linked with “Value Card” with the aim of maximizing the effects of original Pay, and Toipo Co., Ltd.’s platform-type store app “TTG-MONSTAR” We have also introduced “toypo,” which has enabled stores to save on manpower and to encourage repeat customers through the use of an app. It will be available at the cafe “THE LAST SMOKERS” from Monday, June 10, 2024.
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Value Design develops multiple services centered on “Original Pay,” a cashless payment service that collects customer data from its own stores and encourages repeat visits to stores, for corporations that operate store businesses such as restaurants and retail. Cumulatively, it has been introduced in more than 120,000 stores nationwide. In addition, in order to enhance the effectiveness of “Original Pay” and support increased store sales, Value Design is actively collaborating with various external services.
HEAVEN, which has introduced its own Pay (house electronic money) issuing service “Value Card,” will open an hourly self-service cafe “THE LAST SMOKERS” in Kanda on June 10th. Targeting cigarette smokers, we have adopted a flat-rate hourly system as a coffee shop where you can enjoy cigarettes and coffee. “By introducing Original Pay, we would like to develop benefits and services that will encourage people who love cigarettes and coffee to come back again and again.In addition, by using payment systems and apps that are linked to Original Pay, we will be able to offer even more “We aim to be a cashless store that is easy to use and comfortable,” said the person in charge. An opening campaign will be held from the opening date of June 10, 2024 to July 31, 2024. For charges of 1,000 yen or more, a flat 10% bonus will be given.
Maximum charge: 50,000 yen *Maximum charge per time is 49,000 yen. Charge benefits: Normally 3% for purchases over 3,000 yen, 5% for purchases over 5,000 yen, 7% for purchases over 10,000 yen
■Cooperative service
The “Value Card” linked services that HEAVEN has introduced this time are as follows.
-Platform store app “toypo” – (
“Toypo” is a repeat customer attraction service provided by Toypo Co., Ltd. for restaurants and other customer-oriented stores. Through the app, you can manage existing customers and implement measures to encourage repeat visits. Stores can implement “Original Pay” while reducing initial costs such as app development costs, and can make payments and check balances on their “TOYPO” store app. By linking the functions of both services, which are strong in dealing with repeat customers, we can expect to further encourage repeat visits. -Multi-functional self-checkout “TTG-MONSTAR”- ( “TTG-MONSTAR” is a multifunctional self-checkout register provided by TOUCH TO GO Co., Ltd. that enables non-face-to-face ordering and payment, targeting the food and retail industry. By linking with “Original Pay”, we aim to reduce manpower at the cash register, while promoting repeat visits to the store and fostering loyal customers through Original Pay, helping to increase store sales.
Value Design will work to increase sales at more stores and increase convenience for members through “Original Pay.”
■About HEAVEN (
HEAVEN Co., Ltd. launched THE LAST SMOKERS, primarily targeting cigarette smokers, as a place where smokers can smoke their cigarettes and enjoy a coffee. In order to support cigarette smokers who have become refugees in recent years, we aim to create a community of smokers where smokers can openly enjoy smoking and enjoy coffee. ■About “Value Card” (
“Value Card” is a cashless service that allows companies and stores to issue their own Pay cards. By introducing the “Value Card,” it becomes possible to encourage consumers who use stores to become loyal customers, increase the frequency of store visits among regular customers, and increase the unit purchase price, thereby increasing sales for companies and stores. .
-Value Design Co., Ltd. Company Profile-
Company name: Value Design Co., Ltd. (100% subsidiary of Pay Cloud Holdings Co., Ltd.)
Location: 14th floor, Tokyo Square Garden, 3-1-1 Kyobashi, Chuo-ku, Tokyo URL:
Established: July 2006
Representative: Hideharu Hayashi, President and Representative Director Business details: We provide the following unique pay services that combine cashless payments and marketing.
・Cloud-based original brand electronic money issuing service “Value Card” ・“Value Wallet”, an original store app equipped with a unique Pay function ・“Value Gateway” supports connection to major QR code payment services ・“Value Insight” is a SaaS-type digital marketing tool that
specializes in increasing the effectiveness of introducing Unique Pay. ・Digital gift service “Value Gift” that can be easily sent via email, SNS, etc. More details about this release: