EVORISE Co., Ltd.
Hakata Isso Shin-Yokohama Ramen Museum branch
“Hakata Isso” is finally opening its first store outside of the prefecture, in the Kanto region ~Representing Fukuoka in the ramen mecca~ Opens on June 24th! !
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EVORISE Co., Ltd. (Taka Fukuoka Building 2F, 3-1-4 Hakataekigashi Higashi, Hakata-ku, Fukuoka City, Fukuoka Prefecture, Representative Director Akihito Yamada) will open a new store in June 2024 as part of its main brand “Hakata Isso”, which has three stores in Fukuoka City. “Hakata Isso Shin-Yokohama Ramen Museum Store” will open on the 24th (Monday).
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Store overview
Store name: Hakata Isso Shin-Yokohama Ramen Museum store
Address: 2-14-21 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Prefecture Phone number: 045-471-0503 (main)
Opening date: June 24, 2024 (Monday) 11:00
Business hours: 11:00-21:00
[Background of opening Shin-Yokohama Ramen Museum]
We founded “Hakata Isso”, a tonkotsu ramen specialty store, in Fukuoka Hakata in 2012, and have been providing tonkotsu ramen to many customers. Thanks to you, we have many customers visiting our store, not only from Fukuoka, but also from outside the prefecture and overseas, and we have received support from many fans. For several years now, we have received enthusiastic calls to open a store from people such as Director Iwaoka of the Shin-Yokohama Ramen Museum, and we would like to offer ramen that can only be enjoyed in Fukuoka and encourage people to visit Fukuoka. With this in mind, we have refused to open stores outside the prefecture or in commercial facilities. However, thanks to the enthusiasm of the people at the Shin-Yokohama Ramen Museum, they have installed a special kitchen that can make the same soup as in Fukuoka, and now we have an environment where we can confidently serve ramen that is as good as the taste of Fukuoka. We have decided to open a store. Until now, the Shin-Yokohama Ramen Museum has had many famous restaurants from all over the country, and we thought that joining them would be an opportunity to spread the name of “Hakata Isso” across the country and even around the world. Although Fukuoka Prefecture does not have many tourist attractions, it is a popular travel destination even for people outside the
prefecture. One of the attractions of Fukuoka is its food and drink, and Fukuoka’s tonkotsu ramen is especially well-known. This is our first attempt to open a store outside the prefecture or in a commercial facility, but we hope to take this opportunity to let as many people as possible enjoy tonkotsu ramen, which is an important tourism resource in Fukuoka.
【merchandise】
[Ramen] Price: 900 yen (tax included)
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“Pork bone cappuccino”
The most distinctive feature is the rich soup called “Tonkotsu Cappuccino.” By using only the bones of domestic piglets and adjusting the ratio of each part, we bring out the maximum flavor from the marrow of the bones. The soup is aged over high heat for a long time in three pots until the bones fall apart, and then the soup is aged using a method called “callback,” in which new soup is added without using up the soup. The bubbles floating on the surface of the soup are fat bubbles, and they are not created intentionally by a blender, but are created by the natural mixing of air and fat while cooking the soup. This foam is packed with umami, and the mildness of the foam is in harmony with the strength of the pork bones, creating a superb soup with a strong, dense texture and a pleasant aftertaste. 【noodles】
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Hakata thin flat noodles
The noodles are original Hakata thin flat noodles developed jointly with Fukuoka’s popular noodle shop “Seimenya Keishi”. By adjusting the distribution of flour and adding a high water content, we have created noodles that are both crisp and smooth and supple.
Furthermore, by making the shape flat, it firmly lifts the rich pork bone soup and creates a sense of unity between the noodles and the soup.
[Secret sauce]
[Image 5: https://prtimes.jp/i/85570/8/resize/d85570-8-a53af01ab1423f15334d-4.jpg&s3=85570-8-baaaefccf275bca89c454aa1be4e99f2-648×432.jpg] secret sauce
The soy sauce sauce is an original blend of local soy sauce from “Yamataka Soy Sauce”, a soy sauce brewery in Fukuoka that has been in business for over 120 years, and has a sharpness that brings out the umami of the soup to its fullest, and the addition of several types of seafood to add depth to the flavor. It belongs to. It is the best supporting role, with careful attention to materials, temperature, and preservation.
[Comment from EVORISE Co., Ltd. Representative Director Akihito Yamada] I believe that Hakata ramen is the best among local ramen. There are many restaurants in Fukuoka that offer delicious tonkotsu ramen, but we don’t dare to aim for a taste that will appeal to everyone, but instead create ramen that we like and want to eat, and aim for people who can relate to the taste. We have always adhered to the concept of providing. We are very happy to have received this honorable invitation from the Shin-Yokohama Ramen Museum and to be recognized as a representative of Fukuoka. Please enjoy the one and only tonkotsu ramen that is carefully made by hand. We hope to share the charm of Fukuoka and the pride of local ramen with many people, and to be an opportunity to further enliven the city of Fukuoka. We will continue to strive to energize people around the world and contribute to the creation of society. We appreciate your continued support.
Company Profile
Company name: EVORISE Co., Ltd.
Location: 2F Taka Fukuoka Building, 3-1-4 Hakataeki Higashi, Hakata-ku, Fukuoka City, Fukuoka Prefecture
Phone number: Representative 092-482-8578
Date of establishment: April 2, 2014
Business content: Restaurant business/food consulting
Store information: Hakata Isso Hakata Station Higashi Main Store / Nakasu Store / Gion Store 3 stores in total
“Hakata Isso Hakata Station Higashi Main Store”
The rich pork bone ramen called “Tonkotsu Cappuccino” quickly grew to the point where there were long lines.
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Hakata Ramen Nisuke (Opening in 2024)
URL: http://www.hakata-issou.com
Contact information for journalists only
Phone number: 090-5936-0881
Person in charge: Miyazaki
mail: hakataissou@gmail.com
More details about this release:
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