Tsukihi Holdings Co., Ltd.
Continuing from the previous year, we supported the Nanohana Festival in Takikawa City, Hokkaido in partnership with large-scale local farmers. We provide total support for operational planning such as store setup, branding, and product development.
The Takikawa Nanohana Festival is a large-scale event held every year in Takikawa City, Hokkaido. We will continue to support operational planning in 2024. There are long lines every day at the stores that opened this year. Local radio and television stations will also be interviewed.
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Tsukihi Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kazuki Kimura) is a branding and community revitalization support company for Takami Nosan Co., Ltd.
(Headquarters: Takikawa City, Hokkaido, Representative Director: Yuya Takami). We planned the special venue for “Nanohana Festival 2024” and set up and produced the sales stores.
[Image 1: https://prtimes.jp/i/115218/26/resize/d115218-26-3f1e26ef566f1d0ff1d3-10.jpg&s3=115218-26-1837895ee52dbae7f319bed4559ebbc8-3200×2400.jpg] project background
[Image 2: https://prtimes.jp/i/115218/26/resize/d115218-26-81c595570da3cff0e9e8-3.jpg&s3=115218-26-4eb5c492c2e054d3ce215ac4b4c4385f-654×926.jpg] Takami Nosan Co., Ltd. is a large-scale farmer representing Takikawa City, Hokkaido. Starting in 2022, Takami Nosan Co., Ltd. has commissioned us to take on a new challenge: planning a special venue, setting up photo spots, and preparing for the resumption of the Takikawa Nanohana Festival, which had been canceled due to the coronavirus. We have started providing support for product
development, etc.
Because it is difficult to continuously grow rapeseed flowers in the same soil in rapeseed fields, the special venue for this event changes every year.
Therefore, in this project, we support the planning and setting up of photo spots that visitors can enjoy even if the venue changes every year, as well as the flow line design, with the goal of continuing to attract customers.
The Takikawa Nanohana Festival 2023 had a total of over 70,000 visitors, and over 3,000 people visited the special venue.
Main support details
[Image 3: https://prtimes.jp/i/115218/26/resize/d115218-26-e5dc15c557ad02a64749-1.jpg&s3=115218-26-7e3d42b8652688370ea522f37df93ed0-3200×2137.jpg] At this year’s special venue, a special store will be set up to sell rice, honey, rape blossom bouquets, etc. produced by Takami
Agriculture.
The store utilizes a trailer house (Glambase(R)︎) provided by NoWonderJapan Co., Ltd.
[Image 4: https://prtimes.jp/i/115218/26/resize/d115218-26-6af81ff98ec075f7767e-7.jpg&s3=115218-26-92d4b8fbd0fd08219085a8609483827b-3200×2133.jpg] We supported the development of products such as rice, popcorn, rapeseed oil and honey extracted from rape blossoms, and soy protein produced by Takami Nosan, which made it possible to sell them at this event.
[Image 5: https://prtimes.jp/i/115218/26/resize/d115218-26-4c11651fc79341fd72aa-8.jpg&s3=115218-26-842a8d15bab899284ec5b9ead31397cf-3200×2400.jpg] There is an observation deck on the rooftop of the store, where you can see the rape blossom field.
[Image 6: https://prtimes.jp/i/115218/26/resize/d115218-26-97f8fb681be394b4c107-9.jpg&s3=115218-26-318b5b4c41f5439f0ccbb49abdc6aa69-3200×2133.jpg] A collaboration between Takami Nosan and Dai Tamura, a world-famous artist known for his illustrations featuring athletes. Dai Tamura’s powerful illustrations were set up in the special venue, featuring one of only a few tractors in Asia owned by Takami Nosan, and became a new photo spot for this event.
■Concept movie_Takikawa Nanohana Festival 2024
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=gadZ4jFldYM] ■Project structure [TSUKIHI HOLDINGS inc.] ・Production/content planning ・Project management ・Content production/direction [TECH NO CUT inc.] ・Main visual video production/direction ・Project management ・Creative direction ・Photography
[DT ltd]
・Key visual illustration production
Featured on NHK “Asaichi”!
[Image 7: https://prtimes.jp/i/115218/26/resize/d115218-26-f1aeb5f0fa81b0f1e302-4.png&s3=115218-26-c4745d2bd5a081621f82a8382abdec34-684×354.png ]
The special venue for this event was featured on NHK “Asaichi”. (Broadcast on May 21, 2024)
The program featured an interview with the representative of Takami Nosan Co., Ltd. (Mr. Yuya Takami), products for sale, tasting of popcorn, and photo spots in the special venue.
About Takami Nosan Co., Ltd.
[Image 8: https://prtimes.jp/i/115218/26/resize/d115218-26-dd6f6a49b2629e77e62b-5.png&s3=115218-26-d5b1c341460e2febba9bfdaf075a122e-1947×1022.png ]
Name: Takami Nosan Co., Ltd. Representative: Representative Director Yuya Takami Address: 1809-4 Ebe Otsu-cho, Takikawa City, Hokkaido Business details: 1. Production, processing, and sales of agricultural products
2. Outsourcing of work related to agricultural production
3. Manufacture and sale of cosmetics using agricultural products as raw materials
4. Operation of rental farm
5. Operation of agricultural experience farm
6.Management of farm direct sales store
7.All operations incidental to the preceding items
About Tsukihi Holdings Co., Ltd.
[Image 9: https://prtimes.jp/i/115218/26/resize/d115218-26-5e8f22b947cf63d6be3c-6.png&s3=115218-26-e5b11012b4bbd68b0c6b91108cba94f9-1838×1035.png ]
Ashita Create Co., Ltd., established in 2010, became a holding company in 2020. We are an execution type branding company that provides services by performing the two services of a branding company and a consulting company. Based on the philosophy of “delivering kindness and excitement to tomorrow,” we have developed a wide range of businesses, from management consulting to manufacturing original mobile homes Glambase(R)︎. Name: Tsukihi Holdings Co., Ltd. Representative: Kazuki Kimura, Representative Director Location: 6th floor, Building Top, 3-15-6 Sendagaya, Shibuya-ku, Tokyo Business activities: Management consulting, import/export/manufacturing/sales of trailer homes, new business development, planning Planning, consulting services, etc. URL: https://tsukihi-holdings.co.jp ■Inquiries regarding this matter Tsukihi Holdings Co., Ltd. Public Relations: Yabunaka TEL: 03-6869-2466 FAX: 03-6869-5032 MAIL : info@tsukihi-holdings.co.jp
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