NEXER Co., Ltd.
[What is the effect of flyers…? ] 58.8% said they “sometimes go to that store” after seeing the insert flyer.
NEXER Co., Ltd. Survey on behavior when viewing insert flyers ……
NEXER Co., Ltd., in collaboration with Adworld Co., Ltd., a posting and flyer distribution company, conducted a survey on “what you do when you see a insert flyer” and have published the results on our website.
[Image 1: https://prtimes.jp/i/44800/1196/resize/d44800-1196-4fe2916ff30726c77708-0.png&s3=44800-1196-35a3ccc32c35044aed18eea4610c2dab-750×450.png ]
■What are you doing with the insert flyers?
There are many cases where newspaper insert flyers catch the eye of people who pick up newspapers.
In fact, you may be wondering how much of a promotional effect you can expect from insert flyers.
Therefore, this time, in collaboration with Adworld Co., Ltd., we conducted a survey of 370 men and women from all over Japan who answered that they read newspapers in a preliminary survey regarding their actions when they saw the insert flyer.
*When quoting the contents of this press release, please comply with the following.・Indication that the source of the quotation is “a survey by NEXER Inc. and Adworld Inc.” ・Installation of a link to Adworld Inc. (https://adworld.co.jp/) “Survey regarding coupons attached to flyers” Survey overview Survey period: May 24th to May 27th, 2024 Research organization: NEXER Co., Ltd. (in-house survey) Survey target: Men and women nationwide who answered “I read newspapers” in the preliminary survey Number of valid responses: 370 Sample survey method: Internet survey Question content: Question 1: How often do you see flyers (insert flyers) in newspapers? Question 2: Please tell me the reason. Question 3: Please select the most common actions you take when you see a flyer. Question 4: Please choose the one most common action you take when you see a flyer. Question 5: Please tell me why you often do this behavior.
*As a general rule, figures are rounded off to the second decimal place, so the total may not add up to 100%.
■62.2% “watch it almost every day”
First, we asked people how often they read flyers (insert flyers) in newspapers.
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More than half of the respondents (62.2%) answered that they “watch it almost every day.”
I asked each of them for their reasons, and I will introduce some of them. “I see it almost every day” Why?
It’s helpful when shopping (female, 20s)
To keep up with information (male in his 20s)
Because it contains some useful information. (Female in her 30s) Because the source of the information is clear. (Male in his 30s) I want to check out information on special sales at drugstores and supermarkets. (Female in her 30s)
It will be a great reference when shopping (Male, 40s)
What is the reason for “sometimes seeing it”?
Because it’s easier to put it all together. (Male in his 20s) To find out information about products and sales at stores you are interested in (20s, female)
I watch it when I somehow see it (female, 30s)
What is the reason for “I hardly ever see it”?
I don’t have time to watch it (male, 30s)
■58.8% of people who saw the flyer said they would go to the store on the flyer Next, those who answered that they read flyers almost every day or once in a while were asked to select the most common actions they would take when they saw a flyer.
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More than half of the respondents, 58.8%, answered that they would go to the store advertised on the flyer.
Additionally, more than half (51%) said they would “use the discount coupons and coupons that come with them.”
We also asked them to choose the one thing they most often do when they see a flyer.
[Image 4: https://prtimes.jp/i/44800/1196/resize/d44800-1196-5e25b817b6132e08500a-0.png&s3=44800-1196-89cb457e0ce1ea4b2bcb9b48e2a89f8b-750×840.png ]
Almost half of the respondents (44.8%) answered that “I go to the store with the flyer” is the most common option.
We asked them why they most often take this action, and here are some of them. What is the most common reason why people take this action: “Go to the store advertised on the flyer”?
Because you can shop at a good price. (Male in his 20s)
There are often stores nearby. (Male in his 30s)
I want to save even more money by looking at flyers before I go shopping. (Female, 30s)
If there is a product that becomes cheaper that day, I want to buy it (40s, female)
I think flyers are a very convenient tool because you can compare and choose the store you want to use from among many stores. (Male, 40s) “Use discount coupons, etc.” What is the most common reason for taking this action?
Because I want to use coupons to save money (Teen/Female)
Because I want to shop at a good price. (Female in her 20s)
Because you can’t buy the product you want at a low price unless you have that opportunity. (Female, 30s)
“Think about the dates and timing of purchasing products and services.” What is the most common reason for taking this action? I want to make plans first to go during sales and other periods (female, 20s) Because I can act efficiently (male, 30s)
■Summary
This time, we conducted a survey on what people do when they see a flyer, and introduced the results.
More than half of the respondents (58.8%) answered that they “sometimes go to that store” after seeing the flyer.
Additionally, 51% of people want to use discount coupons and coupons included in flyers, and 32.3% think about the dates and timing of purchasing products and services.
Many people have the opportunity to learn about great deals through insert flyers, and if you can provide even better products, you can expect to gain repeat customers.
As a marketing strategy that will lead to results, why not focus on coupons on flyers?
-For use in articles, etc.–Indication that the source is “Survey by NEXER Inc. and Adworld Inc.”-Link to Adworld Inc.
(https://adworld.co.jp/) Installation [About Adworld Co., Ltd.] Address: 1F SN Iwamotocho Building, 3-2-10 Iwamotocho, Chiyoda-ku, Tokyo 101-0032 Representative Director: Minoru Sasaki Tel:
03-5809-1738 URL: https://adworld.co .jp/Business details: Posting, DM logistics processing, sampling, advertising production, printing, homepage production, bundled advertising, billboard advertising, communication business [About NEXER Co., Ltd.] Head office:
4-Higashiikebukuro, Toshima-ku, Tokyo 171-0013 5-2 Rise Arena Building 11F Representative Director: Yuya Miyata Tel: 03-6890-4757 URL: https://www.nexer.co.jp Business content: Internet research, SEO, WEB branding, review content, real shop support, WEB Site production More details about this release:
https://prtimes.jp/main/html/rd/p/000001196.000044800.html