[iRidge Co., Ltd.] The easy application of LINE x Receipt has been very popular and is now in its third year! “Let’s live with Sanipak Campaign 2024” starts
*View in browser* *iRidge Co., Ltd.*
Press release: June 11, 2024
**
The easy application of LINE x Receipt is very popular and now in its 3rd year! “Let’s live with Sanipak Campaign 2024” starts
*Two new goals have been added: “promote simultaneous sales” and “encourage actions other than purchasing”, increasing the number of stamps and prizes that can be collected and starting store visit points*
iRidge Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and President: Oda)
Kentaro, Tokyo Stock Exchange Growth: 3917, hereinafter referred to as “i-Ridge”) and Qoil Co., Ltd., a consolidated subsidiary of i-Ridge that operates a marketing-related communication design business (Headquarters: Minato-ku, Tokyo, President and CEO: Oda)
Kentaro (hereinafter referred to as “Qoil”) has announced that LINKFUN, a sales promotion and customer development tool using LINE provided by both companies, has been awarded to Japan Sanipak Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Inoue) for three consecutive years.
We are pleased to announce that the “Let’s Live with Sanipak Campaign 2024” will be launched on June 11, 2024, and will be adopted by Mitsurugi (hereinafter referred to as “Sanipack”).
* Past efforts of the “Let’s Live with Sanipak Campaign”*
Starting in 2022, Sanipak will digitize its promotional campaigns, which had traditionally been conducted using postcards, using the same mechanism as this time, and succeeded in significantly increasing the number of applications. Last year, the second year, we targeted online purchases based on the requests we received from customers in the first year, and analyzed the effects of campaign implementation, including visualizing application status by distribution chain and area. It has been strengthened. This time, in its third year, we have added two new goals: “promoting concurrent sales” and “encouraging actions other than purchasing”, and we aim to further encourage repeat purchases by enhancing the point award system and prizes. .
* About “Let’s live with Sanipak Campaign 2024” *
In the “Let’s Live with Sanipak Campaign 2024”, you can collect stamps by reading the product barcodes and purchase receipts of garbage bags, plastic bags, etc. provided by Sanipak using the dedicated LINE mini app, and LINE
This is a campaign where you can receive your Pay balance and original goods of Cinnamoroll, who plays an active role as Sanipak’s cheering leader.
Previously, one product was awarded for each receipt (2 points for the purchase of the deodorizing plastic bag “Niowaina”, 1 point for other products), but this time, as an initiative to promote the sale of “Niowaina” and “Niowaina” You can now get 3 points when you purchase a regular garbage bag. Furthermore, to make it easier for customers to continue purchasing, we have increased the number of stamps that can be stored on one stamp card mount to 25, and we have also enriched the prizes. Added luxury home appliances, etc. In addition, as an initiative to encourage actions other than purchasing, during the campaign period, we will also carry out a project in which points will be awarded to those who scan the QR code for store points at stores such as drug stores or at event venues where Sanipak is exhibiting.
After the introduction of charges for plastic bags, not only did the amount of garbage bags purchased increase, especially for handbags, but an increasing number of people also wanted to buy good quality bags if they were going to go through the trouble of buying them. Through this campaign, we will contribute to creating more fans of Sanipak.
Implementation period: June 11, 2024 (Tuesday) to November 30, 2024 (Saturday) *Game challenge period and entry period are until December 10, 2024 (Tuesday) Target products: All Sanipak products, including garbage bags, food storage bags, plastic bags, plastic bags, draining bags, etc.
*Only for the deodorizing plastic bag “Niowayna” series, you can collect 2 stamps per receipt.
*You will earn 3 points when you purchase “Niowaina” and “Regular Garbage Bag” together with the same receipt.
*Even if you make purchases at multiple stores on the same day, only one receipt per day will be valid.
Application method
●STEP 1: Add the Sanipak LINE official account as a friend and tap “Collect stamps” from the button on the talk room or campaign page.
*If you are participating for the first time, please add the Sanipak LINE official account to your friends on LINE.
●STEP 2: Please take a photo of the receipt for purchasing the eligible product and the barcode of the product package. If you have taken photos in advance, you can also select the photos in the folder and upload them.
●STEP 3: The receipt and barcode will be judged by the system, and once authenticated, a stamp will be affixed. By tapping the stamp of the corresponding prize on the stamp card screen, LINE
You can receive your Pay balance, enter a lottery to win on the spot, apply for a prize that is guaranteed to be given on a first-come, first-served basis, or select a prize and enter.
URL https://www.sanipak.jp/line_cp24.html
*About Nippon Sanipak Co., Ltd.*
Address: 1-25-5 Hatagaya, Shibuya-ku, Tokyo
Representative: Representative Director and President Mitsuharu Inoue Established: 1970
Business details: Manufacture and sale of polyethylene garbage bags, food storage bags, draining bags, food sheets, etc.
Shareholder: ITOCHU Corporation 100%
https://www.sanipak.co.jp/
*About LINKFUN*
“LINKFUN” is a sales promotion and customer development tool that connects companies and users on the LINE mini app, allowing them to easily conduct campaigns and ongoing loyalty programs both online and offline, as well as perform user analysis. From a sales promotion perspective, we aim to increase sales through must-buy campaigns, measure effectiveness using data, create distribution business negotiation opportunities, and campaign DX using the LINE mini app.From a CRM perspective, we promote fan conversion and collect and analyze behavioral data to visualize customers and customers. We will improve your experience and more.
・Main functions: Must-buy campaign, stamp card campaign, instant win, points awarded by reading QR code, points awarded by clicking content, segment distribution of LINE messages
・Optional functions: Earn points by answering surveys and quizzes, earn points by posting reviews, point management function
https://www.qoil.co.jp/linkfun/
Qoil Co., Ltd.
The Switch Design Company
~A company that designs communication switches to move people~ With the slogan “Love and Humor”, we at Qoil design switches that make people, things, services, etc. “move” as intended by creating a chemical reaction between logic, ideas, and creativity, thereby improving society and businesses. We unravel the bottlenecks and guide you through everything from strategy formulation to planning, execution, and improvement, leading to your business goals. Our strength is in optimal communication that takes advantage of and combines the advantages of both offline and online channels. *Digital Garage Co., Ltd. Marketing Technology Segment
Formerly Business Design Company, in June 2018, the company was established as DG Marketing Design Co., Ltd. due to a company split, and in April 2021, the company name was changed to Qoil Co., Ltd. In March 2023, iRidge became a 100% subsidiary.
https://www.qoil.co.jp/
iRidge Co., Ltd.
iRidge Co., Ltd.
Tomorrow: Using technology to create a new service that we created, we will create a more convenient life than yesterday. Based on the philosophy that
Merges with
Offline: We support marketing activities that integrate online and offline. OMO Support has an industry-leading track record in app planning and development, and is a leading company in the industry with over 80 million MAU (Monthly Active Users) for the OMO apps it has worked on. Furthermore, we support DX in a wide range of areas such as retail tech, fintech, MaaS, and business support.
From April 2023, we also began offering the next-generation app business platform “APPBOX” to quickly respond to the rapid changes of the times. By combining the necessary modules from over 30 types of SDKs (modules), you can freely develop apps, expand the functionality of existing apps, and operate and market apps.
https://iridge.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000463.000011255.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=11255&release_id=463
Unsubscribe HTML email
Copyright © PR TIMES Corporation All Rights Reserved.