A different dimension collaboration between Japanese tea and VTuber “The highest gold medal tea master will make tea that matches the character!” The second VTuber collaboration with Chakumi will be held from June 15th!
*View in browser* *Charaumi Co., Ltd.*
Press release: June 12, 2024
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A different dimension collaboration between Japanese tea and VTuber “The highest gold medal tea master will make tea that matches the character!” The second VTuber collaboration with Chakumi will be held from June 15th!
*The appeal of Japanese tea will be explained on YouTube, and tea exclusively for anime characters will be sold*
Chakumi VTuber collaboration 2nd edition
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Chakumi Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture, Representative: Ken Sasaki) has won the highest gold medal in the World Green Tea Contest twice at its own factory, and has been selected as a Fujisawa Meister. Tea master Sasaki will be holding the second edition of the Charaumi VTuber collaboration event, where he will make and sell special tea for the top five winners of the first edition, on YouTube channel and X from June 15th. This is the industry’s first attempt to express the image of tea based on anime characters. By having VTubers broadcast the charms of tea and creating a project that allows people who have never been interested in Japanese tea to enjoy it as an introduction, we aim to pass on Japanese tea culture and create a sustainable primary industry. * * 2nd collaboration with Chakumi VTuber! The theme is Japanese tea change! A deep flavor that is not just green tea or hojicha* * “Chakumi VTuber collaboration event 2nd” *
Exclusively for the top winners of the first round, you will receive an original tea and an original cup made using the traditional technique of Hasami ware, a pottery production area that has continued since the Edo period. This will be a distribution event that will allow many people to learn about the technology that has existed since ancient times in Japan.
* [Event Overview] *
Event name: “Chakumi VTuber collaboration 2nd edition”
Event period: Saturday, June 15, 2022 to Sunday, June 30, 2022 *Live streaming individually
Venue: YouTube and X (formerly Twitter) For details, search for Chakumi VTuber collaboration
Special homepage: NyoNyo STORE https://nyonyo1205.stores.jp/ Overview of the first collaboration with Chakumi VTuber
We implemented this project with the idea that we would protect traditional industries by creating customers for Japanese industries in the form of live anime distribution.
Statistics show that the most popular Japanese culture overseas is anime. This unique collaboration between the VTuber industry and Japanese tea, which is expected to become even more exciting in the future, has received a great response and has even become a trend on X (formerly Twitter).
X has been viewed 350,000 times. (#Chakumi VTuber collaboration) Chakumi VTuber collaboration 1st
Oshikatsu has become a hot topic these days, but this large-scale event with about 220 anime VTubers coming together is the first of its kind in the industry. Each VTuber sells tea and goods with ingenuity. There was a special collaboration benefit for the top 5 sellers. Sasaki, the tea master representing Mi Chaki, also appears as a VTuber!? Sasaki, the tea master representing Mi Chaki, also created a worldview in the form of a VTuber.
It all started when I met VTuber eventer Meguru Yozora.At a time when work style reforms and the way work has changed drastically since the pandemic, I was convinced that we could contribute to Japan’s future by boosting each other’s industries, and I became CEO Mi Chaki. ‘s tea master Sasaki is also a VTuber
I created a worldview that took on the form of
*Konohanaitsuki*
The incarnation of the Japanese tea god, tracing the lineage of Kukunochi, the wood spirit, and Tsukiyomi, the god of the moon and the god who attracts luck. Japanese tea has evolved by becoming the guardian of people who contributed to the development of tea in accordance with the times. Modern times*
Guardian of tea master Sasaki*.
Its name is another name for the fourth month of the lunar calendar. As “season/summer”, it is also used as a seasonal word for the season when fresh tea is harvested.
https://www.instagram.com/chashisasaki/
Konoha Naitsuki
Demonic VTuber Yozora Meguru!
Meguru Yozora, a demonic VTuber who came from the demon world! I met Charaki Mi-sama by chance, and we became good friends in order to boost our mutual industries! !
Meguru Yozora is an individual VTuber who has been active for 3 years. Number of subscribers exceeds 100,000
Popular content is distributed by ASMR! Meguru Yozora loves Smash Bros. and is bad at gaming, but recently she has been receiving coaching from professional gamer Kameme from R2G♪
https://twitter.com/yozorameguru02
https://www.youtube.com/channel/UC_PPLxB-Ky6He9vtb1YxoSA
Wandering around the night sky
The first collaboration event entered the X trend twice, on the day the information was released and on the day the distribution started. (Japanese trends food trends #Chakumi VTuber collaboration)
* These 5 participants have been decided for the second part of Chakumi VTuber collaboration! *
1 [Suzuno]
I love history, and I talked about the history of tea in the PR distribution, but I was excited to see what this original tea would look like based on the image of me, Charaumi. I did.
I was surprised and moved to find out that they made a tea that was exactly what I imagined, “I’d be happy if I had a tea like this.” No, it was even more wonderful!
We would be happy if you could enjoy this original tea, which has a gentle cherry scent and a beautiful and cute appearance, as a companion when you take a break.
https://www.youtube.com/live/LiXbf_c7xnA?si=GXmoSr2JJXTUjfby Suzuno-san
2 [Amane Mizuchi] “My name is Amane Mizuchi, and I am active as a monster voice actor Vtuber! This time, since I am from Kyoto, I was given a 10-year-old Uji tea that had been sitting in Mr. Chakumi’s warehouse! I’m so happy ♪ A traditional flavor with a depth like the deep sea! This is an original blend of tea that cannot be imitated by anyone at first glance! Please enjoy it as a companion during your relaxing time♪
https://youtu.be/B0158GrtrMg?si=w4Efj5ouZmwNvYhG
Mizuchi Umino
3 [Tsugumi Amazawa] “Misama Chaki
I was really looking forward to the idea of creating an original tea based on my appearance, voice, and image. The one and only tea that focused on my transparent voice and kindness, and expressed myself. It’s sure to warm your body and soothe your soul. I want you to feel a lot of Tsugumi Amazawa from the taste and aroma.
https://www.youtube.com/live/Y0ZMOYFLckg?si=UbMRov0GzLPxXhG
Tsugumi Amazawa
4 [Kawashiro Miu]
Please take a look at the very tense PR broadcast, and see Miu Miu make Miu Miu’s unique tea with a “sweet and gentle taste” with the theme of “incense” and “transparency”, which is inspired by Miu Miu’s healing fairy. I did…! Everyone, please come and try the sweet and fragrant taste of Miu Miu♪
https://www.youtube.com/live/y3AroJsy9HE?si=p9SIBqnDPRKzyYpu Miu Kawashiro
5 [Efina Grace] Tea is said to be delicious depending on the person who makes it, so much so that it can be described as a fox leaf. I’m a fox magician, and I was surprised to find out that tea has something in common between “fox leaves” and “transformation (magic)”! I heard that they will be offering “Japanese Black Tea” this time, and since I usually drink both tea and black tea, I’m really looking forward to seeing what the combination of the two will taste like! I definitely want to drink it in the teacup that is sold as a set♪ https://www.youtube.com/live/ppqeX2jYym0?si=8U-9m-1dV-Yeewbw Ms. Efina Grace
* Chakumi VTuber collaboration 2nd edition special bonus 2 types: tea and original teacup!! *
[Bonus 1]
The highest gold medal tea master who won the World Green Tea Contest twice created Japanese tea to match the characters of the top 5 VTubers!
Original tea creation image 1
Original tea creation image 2
[Bonus 2]
* Create an original Hasami-yaki teacup from Asemico, a pottery manufacturer that combines Japanese technology and modern design! * Hasami ware production area
Asemico original cup
Hasami ware is a type of ceramic made in Hasami Town, located in the northeastern part of Nagasaki Prefecture. It has a long history, dating back to the Edo period about 400 years ago. When the kiln first opened, it produced pottery, but after the discovery of high-quality raw materials for porcelain, the company shifted to making porcelain with a focus on dyed and celadon porcelain. In addition, in the late Edo period, the production volume of dyed porcelain became the largest in Japan, and porcelain became popular as everyday ware, even among the common people who had previously been unable to afford it.
* We make teacups with character designs using natural pigments and the ancient Japanese technique of copper plate transfer using pottery from this traditional production area. *
Ceramic maker that creates original cups [ASEMICO]
https://www.asemi.co.jp
* 【Company Profile】*
Company name: Chakumi Co., Ltd.
Head office location: 2526-25 Endo, Fujisawa City, Kanagawa Prefecture Representative Director: Ken Sasaki
Business content: Japanese tea manufacturing, sales and wholesale Established: January 2014
HP: https://www.chakumi.com/
Chakumi tea garden (Matsuda Town, Kanagawa Prefecture)
Chakumi Head Office Factory (Fujisawa City, Kanagawa Prefecture) Chakumi own store (Fujisawa City, Kanagawa Prefecture)
Usually, the work of a tea master is a craftsmanship. Everyday people spend their days in the tea factory polishing, pasteurizing, and assembling tea to make delicious tea. I don’t really stand on stage. However, we live in a world where food safety is praised. Compared to other foods, the identity of the makers of the tea industry is less clear. However, I set up a shop separate from the factory and started “Charaumi” as a leader in Japanese tea production for the new generation, in order to pass on Japanese tea culture and pass on the wonders of Japanese tea to the younger generation. is.
When I am not making tea, I stand directly in front of the customer and brew the tea.This allows me to utilize taste trends, preferences, and the environment surrounding tea in product development. I believe that in the world of tea, we must make efforts every day to make sure that the face of the creator is visible.
Tea Master Ken Sasaki
Won the highest gold award and package grand prize at the World Green Tea Contest twice.
Mom Human Achievement Award
Kanagawaken Mibyou Health Support Program Corporate Lecturer Matsuda Machinin Farmland Plan Center Management Body
Certified farmer (company eligible for farmland ownership)
5th Fujisawa Meister certified person
Developed and commercialized 12 finely classified tea manufacturing methods Abandoned tea plantation revitalization project “Tanzawa Daisen Tea” own tea plantation, etc.
*About details about this release*
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