Camping gear brands active in Japan and overseas gather in Hikarie, Shibuya | Market event “BEYOND THE RIDGE” will be held from Saturday, September 28th
*GRAYSCALE STUDIO Co., Ltd.*
Press release: September 1, 2024
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Camping gear brands active in Japan and overseas gather in Hikarie, Shibuya | Market event “BEYOND THE RIDGE” will be held from Saturday, September 28th
*September 28th (Saturday) to September 29th (Sunday) at Shibuya Hikarie 8F 8/COURT*
GRAYSCALE STUDIO Co., Ltd. (Shibuya-ku, Tokyo, Representative Director), which manufactures and sells camping gear specializing in achromatic colors and handles NFT projects.
Yuya Kariya) is working with the garage brand that is active both domestically and internationally, as well as Creative Space on the 8th floor of Shibuya Hikarie, a high-rise complex operated by Tokyu Corporation.
8/(Creative Space Hachi) at the event space COURT*
We will be holding a market event “BEYOND THE RIDGE” to sell camping gear for two days from Saturday, September 28th to Sunday, September 29th, 2024*
I will.
* https://www.hikarie8.com/court/2024/08/BEYOND-THE-RIDGE.shtml*
* BEYOND THE RIDGE – CAMP GEAR EXHIBITION -*
Date: Saturday, September 28, 2024 – Sunday, September 29, 2024 Time:
9/28 (Sat) 16:00-20:00 (*Start time may be earlier)
9/29 (Sun) 11:00-19:00
Location: Shibuya Hikarie 8F 8/COURT
Price: Free admission
Exhibitor brands: NUXDI, DAMONDE EQUIPMENT, KAZE_TO_MORI, R3LABO, FROM SCRATCH, CAMP
HOLIC, Telo, GRAYSCALE STUDIO, Bayfields Co., EXOD, and more * – Event summary*
* “A special pop-up event where you can fully experience the charm of camping gear” *
“BEYOND THE
RIDGE” will bring together camping gear brands that are highly rated both domestically and internationally in Shibuya, Tokyo, and will sell camping gear for two days from Saturday, September 28th to Sunday, September 29th, 2024. This is a market event.
We set ourselves apart from a mere camping gear sales event by exhibiting the design and functional beauty of each camping gear in a sophisticated space resembling an “art gallery” where representative masterpieces from each brand are artistically displayed. You can enjoy it deeply.
On the day of the event, we will not only display and sell camping gear, but also offer a variety of activities. We will be showcasing our worldview not only with camping gear, but also with the entire booth, including a “Live Paint Booth” by illustrators and a “Custom Booth” where you can customize apparel items such as clothes and caps with patches on the spot. You can enjoy it.
This event presents an urban and stylish camping style and provides an opportunity to discover new ways to enjoy the outdoors.
Your outdoor experience will be even richer with items and spaces that incorporate free ideas that are not bound by traditional outdoor scenes. This is an event not to be missed, not only for camping fans, but also for those interested in design and outdoor life.
– Exhibitor brand introduction
The exhibiting brands have a total of nearly 500,000 social media followers, and are popular not only in Japan but also overseas. * NUXDI * * @_nuxdi_*
A design engineering company brings together the technical and design capabilities cultivated over many years to release the outdoor brand “NUXDI.” “BETWEEN
Based on the concept of “NATURE AND I” (expressing the future relationship between humans and nature), we propose innovative outdoor gear that captures the times.
https://nuxdi.com/
* DAMONDE EQUIPMENT * * @damonde_equipment*
Started in 2021 in Fujinomiya City, Shizuoka Prefecture. The brand name DAMONDE is derived from the local dialect, and since dialect = familiarity, the name was chosen with the hope that it would be a brand that campers would feel attached to. We are developing items with lightning motifs at edgy angles, like lightning falling from the foot of Mt. Fuji.
* KAZE_TO_MORI * * @__kaze_to_mori__*
KAZE_TO_MORI is an independent brand based in Hiroshima that makes full use of digital fabrication. “B.E.
ALTERNATIVE, BE YOUR SELF”
(Be alternative, be yourself.) We have developed a variety of products that decorate the outdoor scene.
https://kazetomori.com/
* R3LABO * * @r3labo *
R3LABO is a brand where members who love nature use 3D printing to create tools that they truly want. Brand director naoquixote and product designer greenmountainjp develop items that cross over the common hobbies of gardening and the outdoors. The company also develops original outdoor gear that takes advantage of the free modeling and gimmicks unique to 3D printing, and is loved by users both in Japan and overseas.
https://rrr3n.official.ec/
* FROM SCRATCH * * @fromscratch_ueki *
A brand that started production in Kagoshima in 2020. FROM means “from zero, from the beginning, from nothing.”
SCRATCH. As the brand name suggests, our theme is to create products with uniqueness and originality that make you want to pick them up and use them, and make you feel good just by having them. In addition to original items, we also have a wide range of collaborative models created with numerous outdoor brands both domestically and
internationally.
https://mottokuma.theshop.jp/
* CAMP HOLIC * * @camp_holic20 * A brand launched in 2021 to share their camping style on SNS. She also does her own illustrations, and while creating designs with the theme of “a little mysterious, a little scary, but somehow cute”, she develops products that can be used for everyday use without being confined by the framework of camping gear.
https://somedaythe13.base.shop/
* Telo * * @telo_tarp * A factory brand by a tent manufacturing company in Takamatsu City, Kagawa Prefecture, which started in 2021. Applying the tent
manufacturing techniques cultivated over many years, we develop beautiful tarps with carefully selected silhouettes that are created only by young craftsmen.
https://telo-tarp.com/
* GRAYSCALE STUDIO * * @grayscale_studio_ *
A new camping gear brand that started in February 2024. There are two color lines: a black gear line based on black, and a white gear line based on white. In addition to camping gear, we will also carry out a project to sell NFTs as membership cards, which is unprecedented in the industry. This event is the first time the product will be sold. https://grayscale-studio.jp/ja
and more…