Announcement of the new commercial for “Sapporo Draft Beer Black Label” The 45th installment of the “Adult Elevator” series features actor Tadanobu Asano!
*Sapporo Holdings*
Press release: September 2, 2024
**
Announcement of the new commercial for “Sapporo Draft Beer Black Label” The 45th installment of the “Adult Elevator” series features actor Tadanobu Asano!
Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Co., Ltd., will air the 45th installment of the “Otona Elevator” TV commercial series for “Sapporo Draft Beer Black Label” nationwide from September 2nd.
This time, we will be featuring Tadanobu Asano, a 50-year-old adult representative actor.
This is Tadanobu). In response to a question from Mr. Tsumabuki, Mr. Asano spoke frankly about his deep commitment to acting and his own outlook on life, which is unique to an actor. The world view depicted through the conversation between Mr. Asano and Mr. Tsumabuki creates a new awareness for customers of the younger generation, mainly in their 20s and 30s, and can be empathized with by a wide range of “adult” customers. I hope so.
In addition, the CLUB Black Label site has released a video content called “Tsumami Elevator” that introduces snacks that go perfectly with the Black Label that appears in the TV commercial. This time, we would like to introduce the “Extreme Spicy Lamb Chop” that will appear in the 45th installment of the “Adult Elevator” series. Please enjoy the aromatic lamb chops made with 7 types of spices with Black Label.
“Sapporo Draft Beer Black Label” will continue to evolve its unique worldview and the deliciousness of draft beer, and will continue to provide adults with the joy of choosing their own beer and the joy of expressing their adult selves at various customer points of contact. I will continue to do so.
■TVCM “Adult Elevator” series 45th
1.Title
Black Label Adult EV Tadanobu Asano What is a Movie 30 seconds Black Label Adult EV Tadanobu Asano Justice and Love Edition 30 seconds Black Label Adult EV Tadanobu Asano Cool Time Edition 30 seconds, 15 seconds Black Label Adult EV Tadanobu Asano What is the script? 30 seconds, 15 seconds Black Label Adult EV Tadanobu Asano AI and Movie Edition 30 seconds, 15 seconds Black Label Adult EV Tadanobu Asano Do you like it? 30 seconds, 15 seconds Black Label Adult EV Tadanobu Asano Laughter and Tears Edition 15 seconds Black Label Adult EV Tadanobu Asano Changing Times 15 seconds Above, 12 types in total
2.Broadcast start date
After September 2, 2024
*The main part of the commercial will be released on the brand site from September 2, 2024.
https://www.sapporobeer.jp/beer/index.html
3.CM concept
“Sapporo Draft Beer Black Label”, which has the communication theme “Adult ☆ Raw.” In addition to its unique strength of “raw deliciousness”, “Sapporo Draft Beer Black Label” is a beer that adults who have their own values can drink together. In order to promote the value of “being an adult,” the main character, Satoshi Tsumabuki, enters a fictitious “adult elevator” and meets adults of the same age as the number of floors, and while tasting “Sapporo Draft Beer Black Label” We are developing commercials that honestly discuss the theme.
4.CM content
Set in the “Otona Elevator” where you can meet attractive adults, in addition to the main character Satoshi Tsumabuki, a truly delicious world has been created by welcoming actor Tadanobu Asano, who represents 50-year-old adults. It philosophically depicts the “adult worldview” that can only be created by exchanging black labels, and expresses the charm of “Sapporo Draft Beer Black Label,” which is suitable for “adult ☆ draft beer.”
5.Episode
The floor number display indicated “50,” and Tsumabuki headed through the open door to find an old restaurant. When they open the door and step inside, Mr. Asano, who is stuffing his mouth with delicious lamb chops, greets Mr. Tsumabuki with a smile. The conversation between Mr. Asano and Mr. Tsumabuki begins in a space that feels like a scene from a movie, with a somewhat nostalgic atmosphere. Although the two have worked together many times in the past, they continued to have deep conversations on a variety of topics, with Tsumabuki saying, “This is the first time we’ve had such a deep conversation.” No matter what the topic, Mr. Asano speaks in a natural and honest manner, and Mr. Tsumabuki was relaxed from beginning to end, and seemed to be thoroughly enjoying the conversation with Mr. Asano.
6.Character
Main character: Satoshi Tsumabuki
Attractive adult: Tadanobu Asano
■WEB content “Tsumami Elevator”
1.Project name
knob elevator
2.Special site
https://c-kurolabel.jp/tsumami_ev/ (CLUB black label site)
3.Content
In this content, Mr. Tsumabuki actually cooks and introduces the snacks that go perfectly with the Black Label that appear in the TV commercial, commonly known as “adult snacks.” In addition, a video introducing the “adult snacks” that can be enjoyed at “The Perfect Black Label Shop” is also available on the same site.
-Reference-
〇45th CM character profile
[Satoshi Tsumabuki]
Born in Fukuoka Prefecture in 1980.
He won numerous awards for starring in films such as “Waterboys” released in 2001 and “Jose, the Tiger and the Fish” released in 2003. In 2009, he starred in the NHK Taiga drama “Tenchijin”. He also won the 34th Japan Academy Award for Best Actor for his starring role in the movie “Akujin” released in 2010. He won the Best Supporting Actor Award at the 40th Japan Academy Awards for “Anger” (directed by Lee Sang-il), which was released in 2016. In 2017, she starred in “Gugyoroku” (directed by Kei Ishikawa) and “The Girl Who Wants to Become Tamio Okuda and the Girl Who Makes All the Men She Met Crazy” (directed by Hitoshi Ohne).
In 2019, he appeared in the film “Paradise Next” (directed by Yoshihiro Hanno), a co-production between Japan and Taiwan. In 2022, he will play the lead role in “A Certain Man” (directed by Kei Ishikawa), a film adaptation of the novel by Akutagawa Prize-winning author Keiichiro Hirano, which was screened in the Orizzonti Competition section of the 79th Venice International Film Festival. He won the Best Actor Award at the 46th Japan Academy Awards. He will star alongside Ken Watanabe in the TV Tokyo 60th Anniversary Special Drama Special “Living Things,” which will be broadcast on May 6th. 2025
In 2019, the movie “Takarajima” (directed by Keishi Otomo) starring him is scheduled to be released.
[Tadanobu Asano]
Born in Kanagawa Prefecture in 1973.
In 1990, he made his screen debut in “Bataashi Kingyo” (directed by Jyōji Matsuoka). His 2008 film “Mongol” (directed by Sergei Bodrov), in which he starred, was nominated for Best Foreign Language Film at the 80th Academy Awards and became a hot topic of conversation. He made his Hollywood debut in 2011’s “Thor” (directed by Kenneth Branagh). After that, he appeared in “Battleship” (directed by Peter Berg) in 2012, “Silent” (directed by Martin Scorsese) in 2016, “Midway” (directed by Roland Emmerich) in 2019, etc. did.
In recent years, “Mortal Kombat” released in 2021, “Tojingai Detective Tokyo Mission”, “MINAMATA
Appeared in “Minamata”. In 2023, “Daimyo Bankruptcy” (directed by Satoshi Maeda) and “Kubi” (directed by Takeshi Kitano) will be released, and in 2024, “Lake no Onna Tachi” and “Hakoo”, and the streaming drama “SHOGUN” will be released.
He has appeared in many works both domestically and internationally, including “Shogun”. Also scheduled for release in 2025 are “Kanasando” (directed by Toshiyuki Teruya), “Mortal Kombat 2” (directed by Simon McQuoid), and “Ravens” (directed by Mark Gill). 〇Sapporo Draft Beer Black Label Brand Site
https://www.sapporobeer.jp/beer/index.html
〇CLUB Kurolabel site https://c-kurolabel.jp/
[Inquiries from consumers]
Sapporo Beer Co., Ltd. Customer Center
TEL 0120-207-800