[Senshukai Co., Ltd.] “Suica Penguin x Belle Maison” outing goods are now on sale! Sales start from September 3rd (Tuesday) only at Belle Maison JRE MALL store
*Senshukai Co., Ltd.*
Press release: September 2, 2024
**
“Suica Penguin x Belle Maison” outing goods are now on sale! Sales start from September 3rd (Tuesday) only at Belle Maison JRE MALL store *Four items, including a “rucksack with a wide opening” that allows for smooth loading and unloading of luggage, and high-quality Japanese leather accessories for adults*
* [Special site URL] * https://shopping.jreast.co.jp/pages/S107_suica_collabo
Senshukai Co., Ltd. (Headquarters: Osaka City Representative Director and President: Kenji Kajiwara
Bell Maison, a mail-order business run by Senshukai (hereinafter referred to as Senshukai), sells “Suica Penguin” outing goods such as “rucksack with a wide opening”, “genuine leather long wallet [made in Japan]”, and “Tochigi leather smart key case [made in Japan]. ]” and “Glasses Case & Cross” will be available at Belle Maison from Tuesday, September 3, 2024.
JRE MALL store *Limited sale. (https://shopping.jreast.co.jp/shop/detail/S107) *Not sold on Belle Maison Net.
“Suica Penguin” is a character of JR East’s transportation IC card “Suica”. At Belle Maison, we offer items that are perfect for everyday life, with designs that are both cute and practical.
This time, we will be releasing 4 items with the autumn outing scene in mind. The main feature of the “rucksack that opens wide” is the inner fabric, which features the chic names of Suica penguins and baby penguins, as well as an all-over pattern of Suica penguins. It has plenty of storage capacity, and you can put a plastic bottle in the side pocket. This is a backpack that is easy to use on a daily basis, whether on or off. Furthermore, the subdued color “Genuine Leather Long Wallet” and “Tochigi Leather Smart Key Case” are items for adults that are made from Japanese-made genuine leather with a high-quality feel. It fits comfortably in your hand and can be used for a long time. The popular “Glasses Case & Cross” now has a new pattern with a Suica penguin peeking out from among the polka dots. * [Product Overview] *
*The URL will be released from 10:00 on Tuesday, September 3, 2024 (It will not be sold on Belle Maison Net.)
*All prices include tax
Made of soft genuine leather with a high quality feel. It opens wide with bellows and allows you to sort bills, cards, etc. The inner fabric is an all-over Suica penguin print.
Product name/Genuine leather long wallet [Made in Japan]
Price/19,800 yen
URL／*
https://shopping.jreast.co.jp/products/detail/s107/s107-1252256-001-H1-V1?utm_source=bm&utm_medium=pr&utm_campaign=240903_pr_2&utm_content=*
A carefully crafted item made from Tochigi leather that suits adults. The more you use it, the more the leather becomes more textured and the color becomes more lustrous. Suica’s penguin footprint is embossed on the back.
Product name: Tochigi leather smart key case [Made in Japan] Price/5,990 yen
URL／*
https://shopping.jreast.co.jp/products/detail/s107/s107-1252257-001-H1-V1?utm_source=bm&utm_medium=pr&utm_campaign=240903_pr_3&utm_content=*
Plenty of storage capacity and wide open mouth makes it easy to use! Great for everything from holidays to commuting. Made of polyester material, lightweight and durable. The lining is an all-over Suica penguin print.
Product Name: Rucksack with a wide opening
Price/5,990 yen
URL／*
https://shopping.jreast.co.jp/products/detail/s107/s107-1252255-001-H1-V1?utm_source=bm&utm_medium=pr&utm_campaign=240903_pr_1&utm_content=*
New patterns available for popular products! There is also a design on the back of the case. The sturdy steel frame makes it convenient for going out and traveling.
Product name/[New pattern added] Glasses case & cloth
Price/2,290 yen
URL／*
https://shopping.jreast.co.jp/products/detail/s107/s107-1235571-001-H3-V1?utm_source=bm&utm_medium=pr&utm_campaign=240903_pr_4&utm_content=*
* ●About Suica penguins*
The Suica penguin is a character of JR East’s transportation IC card “Suica”. We celebrated our 20th anniversary in 2021. Designed by Chiharu Sakazaki, the model is an Adélie penguin. Penguins don’t have names because they are like “another ego of an IC card” that each person has. This is a character who will accompany you as your alter ego when you go out with your Suica card or penguin goods.
* ●About Belle Maison*
A mail order brand started by Senshukai in 1976. In addition to catalog mail order, the online shop “Belle Maison Net” (
https://www.bellemaison.jp/
) provides products and services tailored to various lifestyles and life stages, with a focus on original products such as fashion, cosmetics, miscellaneous goods, interior goods, and character goods. Belle Maison [Official] X (old twitter): https://twitter.com/bellemaison_jp Belle Maison [Official] LINE: https://lin.ee/CApSbIr
* ●About the efforts of Senshukai and JR East*
Senshukai and JR East began a collaborative service in March 2021, aiming to combine their mutual strengths and create new value. “Belle Maison JRE
By growing sales and strengthening contact points with customers at “MALL stores,” strengthening offline contact points with customers by opening stores in station buildings and ekinakas, and demonstrating synergies by sharing mail-order know-how and logistics systems, the two companies will expand their businesses. We are working towards development and expansion. Through this initiative, both companies will contribute to creating better lifestyles and enriching lives by providing services tailored to each customer’s life stage.
[Customer inquiries]
Belle Maison Call Center 0120-06-3220 (Reception hours: 10:00-17:00 *Excluding Sundays)
From a mobile phone: 0570-07-3220 *Call charges will be borne by the customer. E-mail: j_order@bellemaison.jp
Senshukai is committed to providing products and services that bring smiles to the faces of our customers every day, supporting the various life stages of women, including employment, marriage, childbirth, child-rearing, and self-improvement.
That’s all