[Mattrz Co., Ltd.] Announces cart drop email/SMS delivery service “MATTRZ Mail” *Mattrz Co., Ltd.*
Press release: September 3, 2024
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Announcing “MATTRZ Mail”, a cart drop email/SMS delivery service Mattrz Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Yoshiki Yokogawa) has launched a new cart drop email/SMS delivery service “MATTRZ
Mail (Matters Mail)” has been announced.
This service can be used in conjunction with “MATTRZ CX-ZERO” to further improve CVR (conversion rate).
Background of the release of new service “MATTRZ Mail”
When running a website, visitor withdrawal and a decline in purchase rates are major issues.
To address this, Mattrz Co., Ltd. has started offering “MATTRZ Mail” in addition to “MATTRZ CX-ZERO” which has nine types of functions. We have decided to further strengthen support for our own site operators, including e-commerce sites.
Approximately 70% of users abandon their carts on e-commerce sites, and it is said that the opportunity loss due to cart abandonment is approximately 2.5 times the sales.
The importance of countermeasures against abandoned carts is increasing year by year.
What is “MATTRZ Mail”, a dropped cart email/SMS delivery service? This is a tool that automatically sends emails and SMS to users who left the site just before CV (purchase/application), encouraging them to return to the site.
This includes not only purchasing products, but also requests for materials and reservations for store visits, where users leave the site midway through the input process.
“MATTRZ Mail” allows you to freely specify the timing of sending to users by using not only email but also SMS, which has a high delivery rate.
For service details and usage examples, you can request information from the link below.