[Nescafe Japan Co., Ltd.] Nescafe is holding a workshop where you can experience how the small action of choosing “Nescafe” will lead to a sustainable future.
Held sequentially in Harajuku
*Nestlé Japan Co., Ltd.*
Press release: September 4, 2024
**
A series of workshops will be held at Nescafe Harajuku where you can experience how the small action of choosing “Nescafé” can lead to a sustainable future.
*On September 22nd (Sunday), you will experience making original accessories from Tokyo Mizuhiki, which also uses paper yarn made from upcycled paper packaging from Nescafe*
Nestlé Japan Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture, Representative Director, President and CEO: Fukaya
Tatsuhiko (hereinafter referred to as “Nescafe Japan”) will be holding workshops for general consumers where they can have fun experiencing the sustainable activities of “Nescafe” starting in September. The event will be held at “Tokyo Mizuhiki” in Harajuku, and will begin with a handmade experience on “Tokyo Mizuhiki” original accessories on Sunday, September 22nd.
“Nescafé
At Harajuku, you can learn that the small act of choosing Nescafé can lead to a sustainable future. We also provide a variety of
experiential content as a place to discover new aspects of Nescafe. We aim to be a store where many people can discover new things they like through experiences, feel positive, and expand their circle by sharing those experiences with those around them. So far, we have created Nescafe arranged drinks supervised and devised by young baristas, a “moss terrarium” workshop where you can make your own using empty Nescafe bottles, and a service called “Nescafe” where you can make your own refill bottle with an original design.
We have developed projects such as “Hero Bottle Project” (*reference material), which have been well received.
This time, in order to spread the appeal of “Nescafe”, which is developing activities for a sustainable future, on Sunday, September 22nd, we will collaborate with “Tokyo Mizuhiki”, a brand of mizuhiki crafts, a traditional craft, to handcraft original accessories. We will hold an experiential event. Through this workshop, you can wear items that are easy to use every day, such as key chains and earrings from Tokyo Mizuhiki, which are both elegant and playful, adding more color to your daily life and helping you feel more positive. You can spend it.
In addition, this event will feature “Nescafe Gold Blend”
We use upcycled mizuhiki, which is made from upcycled paper yarn from thinned wood and paper packaging from the Eco & System Pack (refill pack), and are part of our efforts to build a circular economy that aims to reduce waste. is. In the future, in addition to the Kaga Yuzen experience in November, we would like to sequentially plan
collaboration projects with artists, Okinawa coffee tasting events, etc.
Furthermore, Nestlé is promoting the concept of “Nescafe” “Make your world” (*reference material), we will continue to deliver delicious coffee with a focus on aroma and taste, and when consumers choose coffee, we will choose coffee beans that are made with consideration for producers and the environment. We convey that choosing a used cup can be an opportunity to “change yourself and the world around you.”
* ■Outline of the workshop for the general public *
Name: Traditional craft “Mizuhikizaiku” handmade experience
Contents: An experiential workshop where you can make your own original accessories, a collaboration between the creative mizuhiki brand “Tokyo Mizuhiki” and “Nescafe Harajuku.”
Features:
・You can experience making “Awaji knots” using upcycled mizuhiki and autumn color mizuhiki.
・Upcycled Mizuhiki is “Nescafe Gold Blend”
The material is made from the paper packaging of the Eco & System Pack (refill pack) and paper yarn made from upcycled thinned wood, allowing you to enjoy and learn about Nescafe’s activities.
Item: 2 keychains or 1 pair of left and right earrings
Date and time: Sunday, September 22, 2024 11:30-13:00 / 14:30-16:00 Location: Nescafe Harajuku (1-22-8 Jingumae, Shibuya-ku)
Capacity: 10 people each time
Participation fee: 1,000 yen (tax included/1 drink included) How to apply: Enter the necessary information and apply from Nescafe Official Instagram or Nescafe Official X. *First come first served. Registration will close as soon as the capacity is reached.
*The Awaji knot is said to be an auspicious knot because pulling the mizuhiki from the left and right will make it tighter, and is often used for celebratory occasions.
In addition, “Nescafe Harajuku” has “Nescafe Gold Blend” on some table tops and uniforms.
We use materials made from upcycled paper packaging from “Eco & System Pack (Refill Pack)” to embody an environment-friendly store. -Reference materials-
* ■Tokyo Mizuhiki *
A creative mizuhiki brand born in Meguro, Tokyo. “Always my heart He is working hard on his production activities with the concept of “Buzz”. Mizuhiki work, a traditional Japanese craft, has a history of decorating wedding ceremonies and other events. Tokyo Mizuhiki artist
Emi Nakamura makes use of the elegance of mizuhiki while creating playful creations by combining new techniques and various materials. Having Tokyo Mizuhiki items around you makes your everyday life more colorful and fun. We are working with this idea in mind.
https://tokyomizuhiki.com/
* ■History of “Nescafe” *
*Nescafe, a global coffee brand that has put sustainability at the center of its brand since its creation in 1938*
“Nescafé” was developed and commercialized in the 1930s by Nestlé in response to a request from the Brazilian government, which was worried about a bumper crop of coffee beans and a collapse in prices. It was born in 1938 because of this. Nescafe, which was born out of the desire to solve social issues, has continued to evolve and strive to provide delicious coffee to everyone. Nescafe has developed with sustainability at the heart of its brand, and has now become a coffee brand enjoyed around the world. 6,000 cups of Nescafé coffee are drunk every second around the world, and from the farm to the cup, Nestlé aims to have a positive impact on people’s lives and the planet. (*1) Powdered coffee that is dissolved in hot water etc.
* The small act of choosing “Nescafé” leads to a sustainable future * Nestlé Japan is introducing a new concept for Nescafe that emphasizes that sustainability is at the heart of the brand, “Make your In preparation for the expansion of “Nescafe” in Japan, we have started new brand communication for “Nescafe” from the fall of 2023. “Make your
“world” is Nestlé’s declaration of its commitment to sustainability through its global coffee brand “Nescafé,” in order to ensure a future where everyone can continue to drink delicious coffee. We hope that when you choose a cup of coffee, you choose one that is made with coffee beans that are made with consideration for producers and the environment, and that this is an opportunity for you to “change yourself and the world around you.” I’m telling you what’s going to happen.
* ■About “Nescafé Hero Bottle Project” *
Nescafe’s new brand message, “The coffee will make you a little bit of a hero.” is the world’s first service to be provided by Nescafe, so that as many people as possible can enjoy it as their own personal experience.
Anyone can enjoy “Hero Bottle Project” by easily accessing the dedicated site from their smartphone. motion graphics
Simply choose an illustration of a face, clothes, etc. drawn by creator moi, and from a total of over 1.99 million combinations, you will receive a one-of-a-kind original design for Nescafe refills with your name on it. You can easily create bottle label images. You can also enjoy the images you create as your smartphone wallpaper or SNS icons.
Press release issued on Thursday, June 27, 2024:
https://www.nestle.co.jp/media/pressreleases/20240627_nescafe