[Newn Co., Ltd.] Cosmetic brand “rihka” opens pop-up shop at 10 Isetan Mirror Make & Cosmetics stores nationwide
*newn Co., Ltd.*
Press release: September 4, 2024
**
Cosmetic brand “rihka” opens pop-up shop at 10 Isetan Mirror Make & Cosmetics stores nationwide
Matsuda is a hair and makeup artist developed by newn Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ayataro Nakagawa)
The cosmetic brand “rihka” produced by Mirai will be available at 10 Isetan stores nationwide (9 stores in the metropolitan area 1 store in Hiroshima) from Wednesday, September 11, 2024 to Tuesday, October 15, 2024.
We are opening a pop-up shop at Mirror Makeup & Cosmetics.
The pop-up shop we are opening this time will focus on rihka’s standard lineup, including nail polish and lip items, which you can actually touch and see. Also, on Saturday, October 5th, Isetan mirror
Director Mirai Matsuda will be holding an event at the Tokyo Midtown Hibiya store. Details will be announced at a later date on rihka’s official Instagram (@rihka_official). We look forward to your visit. *Pop-up shop*
・Holding period: September 11th (Wednesday) to October 15th (Tuesday), 2024 *Lumine Shinjuku store only: Thursday, September 26, 2024 – Tuesday, October 15, 2024
・Development stores
[LUMINE Shinjuku store]
Lumine Shinjuku 2 2nd floor, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo [LUMINE Omiya store]
Lumine Omiya Lumine 2 3rd floor, 630 Nishikicho, Omiya-ku,
Saitama-shi, Saitama Prefecture
[LUMINE Kitasenju store]
Lumine Kitasenju 3rd floor, 42-2 Senju Asahicho, Adachi-ku, Tokyo [LaLaport TOKYO-BAY store]
LaLaport TOKYO-BAY North Building 1F, 2-1-1 Hamacho, Funabashi City, Chiba Prefecture
[Tokyu Plaza Omotesando “Omokado” store]
3rd floor, Tokyu Plaza Omotesando “Omokado”, 4-30-3 Jingumae, Shibuya-ku, Tokyo [Atre Ebisu store]
5th floor, Atre Ebisu Main Building, 1-5-5 Ebisu Minami, Shibuya-ku, Tokyo [Tokyo Midtown Hibiya store]
1-1-2 Yurakucho, Chiyoda-ku, Tokyo Tokyo Midtown Hibiya 1st floor [LaLaport Yokohama store]
LaLaport Yokohama 2nd floor, 4035-1 Ikebecho, Tsuzuki-ku, Yokohama, Kanagawa Prefecture
[LUMINE Ikebukuro store]
Lumine Ikebukuro 2nd floor, 1-11-1 Nishiikebukuro, Toshima-ku, Tokyo [ekie Hiroshima store]
ekie 2nd floor, 1-2 Matsubara-cho, Minami-ku, Hiroshima City, Hiroshima Prefecture
*Please check the facility website for details such as business hours. * Deployment items *
・Nail polish 16 colors
・loose powder 2 colors
・Lipstick 6 colors
・Lip balm 3 colors
・Lip gloss 2 colors
・Lip balm & nail polish set 1 type
* Advance resale of the popular color “apple cider” *
Isetan is offering nail polish in the popular color “apple cider” which is currently sold out at the online store.
Will be resold with mirror first. Please note that quantities are limited at each store and will end as soon as they run out.
* apple cider / ¥2,970 (tax included) *
The image is an apple drink with an addictive sweetness of fruit and aroma of spices. A dull orange rose with small gold glitter like spices.
*Isetan mirror limited set now available*
An “apple cider” nail polish and lip balm set will be available exclusively at Isetan Mirror. You can purchase the set for 300 yen off.
* apple cider set / ¥6,300 (tax included) *
Isetan Mirror limited set that includes nail polish “apple cider” and lip balm “apple cider”.
*You can also try the new “loose powder”*
You can also try the new product “loose powder” that was released on September 2nd.
* Light and comfortable to wear that adheres closely to the skin. * * While taking care of your pores with Color Veil, you can achieve smooth and smooth skin that suits your mood today. *
*POINT*
* 1. Smooth oil-free formula that won’t clog pores. *
A soft and gentle feel that feels like you’re not wearing anything at all. Fine particle powder prevents foundation from crumbling and maintains a fresh finish for a long time.
* 2. Contains CICA* and rosehip extract, which tighten the skin and provide skin care. *
Contains CICA, which moisturizes the skin, and rosehip extract, which contains 20 times more vitamin C than lemon, to prevent rough skin and keep it healthy.
* Centella asiatica leaf extract
* 3. Contains skin-friendly sheath powder that gives a natural shine and smoothness. *
* ・rihka loose powder: 2 new standard colors / 6g each / ¥5,610 each (tax included) *
*loose powder fresh&glow*
* coussinet / ¥5,610 (tax included) *
A slightly pink color that makes your skin look soft and is
recommended when you want to show off your complexion. Fine pearls give your skin a natural glow.
*loose powder soft&clear*
* violette / ¥5,610 (tax included) *
A pale purple that creates a translucent skin that is recommended when you are concerned about dullness on your face.
*brand director profile*
*Hair and makeup artist / Mirai Matsuda*
Works on hair and makeup for magazines, advertisements, fashion catalogs, etc., mainly for lifestyle media. In her private life, she lives with her beloved cat Madeleine (male, 12 years old), which is also the name of her debut nail color.
Instagram: @mira0911
*What is rihka*
Light and salvation to all the hardworking people in the world, always and always…!
This is a cosmetic brand that debuted in June 2020, with the concept of the brand director, hair and makeup artist Mirai Matsuda, always having feelings in her heart as someone involved in beauty.
Instagram: @rihka_official *Operating company*
Company name: newn Co., Ltd.
Address: Token International Building Main Building 5F, 2-12-19 Shibuya, Shibuya-ku, Tokyo
Representative Director: Ayataro Nakagawa
Established: April 24, 2017
Capital: 82.5 million yen