New Social System Research Institute Co., Ltd.
A seminar titled “New Branding Centered on Customer Experience” by Yusuke Saiki of Ignition Point Co., Ltd. will be held on Friday, October 11, 2024!!
The New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars.
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New branding centered on customer experience
～Building an experiential identity～
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[Seminar details]
https://www.ssk21.co.jp/S0000103.php?spage=pt_24444
[Lecturer]
Ignition Point Co., Ltd.
Consulting Division Executive Officer Partner
Head of Strategy Unit/Head of Experience Design Unit
Mr. Yusuke Saiki
[Date and time]
Friday, October 11, 2024 1:00pm-3:00pm
[How to attend]
■Attendance at venue
SSK seminar room
4F, Xymax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo ■Live streaming (Zoom webinar)
■Archive distribution (2 weeks, you can watch as many times as you like) [Key lecture content]
In today’s market environment, customer experience has become an important factor in determining brand value. In this lecture, we will explain how to build an experiential identity with the theme of “new branding centered on customer experience.” Learn how to build a strong brand identity by designing every moment your customers interact with your brand and providing a consistent, positive experience. Learn real-world success stories and the latest trends to learn specific approaches that companies can take to build deeper relationships with customers and gain competitive advantage.
1. The importance of customer experience in modern branding
Explains how important customer experience is in modern branding, and explains how every moment a customer interacts with a brand has an impact on brand value.
2. What is Experience Identity?
Introducing the concept of experience identity and developing brand identity centered on customer experience.
Construction method
3. Customer experience design methods and success stories
Introducing specific methods and frameworks for designing customer experiences, and analyzing examples of companies that have actually succeeded.
4. How to deliver a consistent brand experience
How to provide a consistent experience across all touchpoints where customers interact with your brand
5. Building and maintaining an experiential identity
Continuous collection and improvement of customer feedback, strengthening of internal communication, regular brand evaluation 6. Latest cases and future trends
Introducing the latest cases similar to experience identity and future trends 7. Q&A/business card exchange
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https://www.ssk21.co.jp
[About New Social Systems Research Institute (SSK)] New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for over 27 years. Information on planning and holding business seminars for corporations about 500 times a year. Our main business is providing services.
The purpose of SSK seminars is to quickly provide high-level management strategy information, marketing information, technology information, etc. in a diversifying business environment and contribute to the creation of business opportunities. In addition, we are developing a variety of businesses centered on the seminar business, including seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, and seminar on-demand sales, etc. to help our customers’ businesses succeed.・We provide information and services necessary for expansion. SSK always provides cutting-edge information and continues to be a strategic partner for our customers.
[About New Social Systems Research Institute (SSK)] New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for over 27 years. Information on planning and holding business seminars for corporations about 500 times a year. Our main business is providing services.
The purpose of SSK seminars is to quickly provide high-level management strategy information, marketing information, technology information, etc. in a diversifying business environment and contribute to the creation of business opportunities. In addition, we are developing a variety of businesses centered on the seminar business, including seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, and seminar on-demand sales, etc. to help our customers’ businesses succeed.・We provide information and services necessary for expansion. SSK always provides cutting-edge information and continues to be a strategic partner for our customers.