[H&M] Bringing contemporary Indian style and craftsmanship to the world. H&M, Indian designer ANAMIKA
Announcement of collaboration collection with KHANNA
*H&M*
Press release: September 5, 2024
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Bringing India’s contemporary style and craftsmanship to the world. H&M launches collaboration collection with Indian designer ANAMIKA KHANNA
*A total of 37 styles, including women’s wear, men’s wear, jewelry, and accessories that incorporate modern styles into traditional Indian silhouettes, will be available for a limited time at the official online store (hm.com) from Thursday, September 5th. . *
H&M designer collaboration “ANAMIKA KHANNA H&M”: Floral design silk blend kaftan dress ¥16,999
Coin pendant ornament earrings ￥6,999
H&M, which offers fashion and quality sustainably at the best prices, is proud of Indian designer ANAMIKA KHANNA.
We will be announcing a collaboration collection with (Anamika Khanna). This collection, which includes 37 types of women’s and men’s items, will be available for a limited time at the online store (hm.com) from September 5th (Thursday).
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H&M designer collaboration “ANAMIKA KHANNA H&M”: Left: Abstract pattern silk pajama shirt ¥12,999
Abstract pattern silk pajama pants ¥12,999 Right: Abstract design belted silk shirt ¥12,999 Abstract pattern
Silk blend pleated skirt ￥12,999
About the collection
This collection features designer ANAMIKA KHANNA, who has continued to convey the tradition of Indian crafts to the world.
The collection features the eclecticism of Anamika Khanna’s designs, a sense of unique charm, craftsmanship and contemporary tailoring, and luxurious loungewear.
“There are moments when Indian fashion feels left behind by the rest of the world. Indian fashion, which has elements of culture, traditional crafts, and textile embroidery, is seen as a costume, difficult to wear, and modern elements. However, the situation has changed significantly and through this collaboration with H&M, Indian fashion is being shared with people all over the world and becoming more modern. ” Anamika Khanna
Khanna)
H&M designer collaboration “ANAMIKA KHANNA H&M”: Left: Silk blend floral design cape ¥29,999
Floral design silk blend drape skirt ¥14,999 Floral design cropped cotton top ¥6,999
Coin stud stone charm earrings ¥5,499 Center: Abstract print shoulder pad cropped tops ¥7,999
Bangle & bracelet set of 5 ¥6,999 Coin stud stone charm earrings ¥5,499 Right: Floral design
Cropped cotton top ¥7,999 Silk blend floral design skirt ¥29,999 Bangles & bracelets set of 5 ¥6,999
Coin pendant ornament earrings ￥6,999
The eye-catching collection features flowing silhouettes, vibrant colors, patterns and hand-embroidered embellishments. Women’s wear is all about understated elegance, with draped skirts, lightweight kaftances with asymmetric and high-low hems, and silk pajama sets. In menswear, traditional cuts are updated with graphic prints, and painterly motifs complement cool, relaxed sportswear silhouettes.
H&M designer collaboration “ANAMIKA KHANNA H&M”: Abstract print cotton sweat parka ¥8,999
Embroidered wool pull-on pants ￥12,999
“Anamika designs clothes that allow the wearer to express who they are. They are characterized by loose, flowing silhouettes that can be worn in their own way. They also create interesting prints that combine traditional colors and graphics. We incorporate a lot of looks that are used all over.
H&M Creative Advisor Ann-Sofie Johansson
H&M designer collaboration “ANAMIKA KHANNA H&M”: Left: Abstract design belted silk shirt ¥12,999
Abstract pattern silk blend pleated skirt ¥12,999 Right: Graphical print silk blend kaftan dress ¥12,999
Bangle & bracelet set of 5 ￥6,999
Anamika Khanna’s trademark flamboyant ornaments appear in the form of earrings, bracelets and other jewelry made locally in India using recycled metals.
H&M designer collaboration “ANAMIKA KHANNA H&M”: Detachable strap beaded clutch bag ¥16,999
H&M designer collaboration “ANAMIKA KHANNA H&M”: Coin stud stone charm earrings ￥5,499
*Collection details*
Release date: Thursday, September 5, 2024
Number of product models: Women’s – 25 types / Men’s – 12 types Product price range: 4,999 yen to 29,999 yen (tax included)
Available stores: H&M official online store (hm.com) only
H&M designer collaboration “ANAMIKA KHANNA H&M”: Left: Abstract print Shoulder pad crop tops ¥7,999 Coin stud stone charm earrings ¥5,499 Center: Abstract print
Cotton sweat parka ¥8,999 Right: Embroidered fringe neckpiece ¥16,999
H&M designer collaboration “ANAMIKA KHANNA H&M”