[Try Hatch Co., Ltd.] Released “Store Visit Analytics” to visualize customer attraction measures that led to store visits
*Try Hatch Co., Ltd.*
Press release: September 5, 2024
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Released “Store Visit Analytics” to visualize customer attraction measures that led to store visits
*Store visit measurement tool that measures which customer attraction measures lead to store visits*
Vector Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, Chairman and President: Nishie
Try Hatch Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director and President, Muto), a subsidiary of Hajime Hajime, TSE Prime: 6058) Takako (hereinafter referred to as the “Company”) has released “Store Visit Analytics,” a new service that visualizes customer attraction measures that lead to store visits. This service allows you to clearly understand how online customer attraction activities contribute to actual store visits.
*What is store visit analytics*
“Store visit analytics” is a free service that directly measures the results of digital marketing and provides specific store visit data.
Through this survey system, you can instantly evaluate the
effectiveness of your Google Business Profile and advertising campaigns, and clearly visualize the customer attraction measures that led to your store visits.
This allows stores to reduce wasteful advertising costs and realize more effective marketing strategies.
Furthermore, in order to minimize initial investment and technical barriers, “Store Visit Analytics” uses a simple questionnaire-based measurement method, rather than complex store visit measurement using Beacons or Wi-Fi.
Customers can answer directly from their smartphones using in-store tablets or QR codes issued to them. This ease of use makes it easy for stores to implement it.
*Development background*
Our company uses the Google business profile management and analysis tool “MEO Check” and the MEO countermeasure service “MEO
HATCH, we have supported more than 65,000 stores to attract customers.
Among these, a major issue with digital marketing that encourages online-to-offline (O2O) purchasing behavior is that it is difficult to measure the specific impact on store visits and sales.
Based on our vision of “empowering stores,” we are working on our mission to derive solutions to O2O issues and optimize customer attraction. To realize this vision, we have developed a new service that allows store owners to implement effective marketing measures while reducing wasteful advertising costs.
This approach is the first step in promoting efficiency in O2O customer acquisition and solving market challenges faced by store owners.
*Future developments*
We will continue to strengthen collaboration with various SaaS products (MEO check, Insta check, reservation system) including “store visit analytics” and actively promote service development and collaboration in the digital marketing field. .
This allows us to visualize the effects of customer attraction measures that directly lead to store visits, and supports the optimization of digital marketing strategies based on this data. We aim to use technology and people to create a consistent support system and provide comprehensive support for store owners to succeed in the market.
We also believe that there is much room for improvement in the environment surrounding store business owners from the perspective of store DX. In addition to measures to attract new customers, we strive to empower stores by comprehensively implementing everything from new customers to customer management, promoting repeat customers, and streamlining store operations, including store operations, CRM management, and repeat customer promotion. I’ll come.
*Try Hatch Co., Ltd.*
Founded on January 5, 2018. Head office, Shinjuku-ku, Tokyo. Branch, Takamatsu City, Kagawa Prefecture, Sales Office, Osaka City, Osaka Prefecture, Representative Director (Founder), Muto
Takayuki. Founded in January 2018, we started MEO business in March of the same year. In 2019, we released “MEO Check”, a management and analysis tool for Google business profiles. We provide consistent support for customer attraction, operational efficiency, and brand management centered on Google Business Profile, and have now grown into a SaaS service that has been implemented in over 65,000 stores in Japan and overseas. Including operational support, he has been involved in O2O and store DX for over 75,000 stores. In March 2023, a portion of the shares held by the executives were sold to Vector Co., Ltd., making it a consolidated subsidiary. With the vision of “empowering stores,” we continue to develop and provide services that use technology and people to solve everything from O2O customer attraction support to store DX.
*Main services:*
https://meo.tryhatch.co.jp/meocheki/
https://meo.tryhatch.co.jp/meochekilp2/ (MEO Cheki for multiple stores) https://meo.tryhatch.co.jp/meochekihp/ (MEO Cheki HP)
https://meo.tryhatch.co.jp/hoshikakutokun (MEO Cheki for review) https://meo.tryhatch.co.jp/meochekilite/ (MEOCHEKI LITE)
https://stopro.tryhatch.co.jp/ (STOPRO)
https://lp.insta-tools.com/ (Insta Cheki)
https://instagram.tryhatch.co.jp/ (Insta Hatch)
https://meo.tryhatch.co.jp/ (MEO Cheki BLOG)
https://inboundmeo.tryhatch.co.jp/ (Inbound MEO)