BOSS launches “NAOMI X BOSS” collection co-designed with brand ambassador Naomi Campbell
*Hugo Boss Japan Co., Ltd.*
Press release: September 5, 2024
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BOSS launches “NAOMI X BOSS” collection co-designed with brand ambassador Naomi Campbell
The NAOMI
BOSS marks the second chapter of this iconic collaboration, presenting a capsule collection for those who don’t compromise on comfort and elegance.
Our new fall/winter 2024 capsule collection combines luxurious pieces that embody innovative style with advanced high-performance fabrics, all while incorporating vibrant colors. This collection has always been designed for every occasion, with comfort being a top priority. BOSS and Naomi Campbell focus on the three tenets established in this collaboration: Dedication, Determination, and Drive, creating materials that allow the wearer to pursue an endlessly active lifestyle. Together, we have developed a collection that delivers luxury tailoring without compromise. Known for her chic and innovative style, Naomi Campbell’s presence takes this collection to new heights, perfectly aligning with BOSS’s focus on refined tailoring.
“This collection features pieces that are both versatile and comfortable. They reflect my own lifestyle and allow me to prepare for my next adventure without compromising on style. “It has anti-wrinkle features and is designed to reduce stress while on the move without worrying about wrinkles,” says Naomi Campbell.
The collection features perfectly tailored suits, dramatic dresses, including one-shoulder draped dresses, and vibrant colors. Also included are essential items such as waterproof puffers with a velvet touch, jerseys, knitwear and a compression set perfect for travel. Crafted from luxurious materials such as tech wool, luxury jersey and faux fur, the collection features a sophisticated palette of black and white, with vibrant accents of fuchsia, rose and purple.
The collection features a unique integration of technologically advanced fabrics and designs that simplify life. Combining
practicality and style, each piece plays an important role in BOSS’s daily wardrobe.
*Key Look*
“Naomi x
The BOSS collection includes short velvet-touch puffers and
luxuriously soft merino hooded jackets for unparalleled comfort. The range also includes items for a contemporary look, such as bi-stretch wool wide-fit pleated pants with cuffs and an oversized teddy faux fur coat. Combining performance and elegance, the compression top and zip-front leggings are designed to combine style and functionality on-the-go. Plus, a long blazer coat in faux astrakhan adds a touch of sophistication to any outfit.
* BOSS and HUGO BOSS *
BOSS is a brand for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic, modern designs, and as BOSS, we support people who fully and openly embrace who they are. We offer a variety of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. We also carry licensed fragrances, eyewear, watches and kidswear.
You can also experience the world of BOSS at over 400 directly managed stores around the world. BOSS
is the core brand of HUGO BOSS, a leading company located in the premium segment of the global apparel market. BOSS and HUGO
The Group offers its collections in around 7,400 points of sale in 132 countries and sells online in 70 countries through hugoboss.com. Headquartered in Metzingen (Germany), the company has approximately 17,000 employees worldwide and posted sales of 3.7 billion euros in 2022.