Firework Japan Co., Ltd. Used interior e-commerce site “RESTYLE” has introduced the video marketing tool “Firework.” Utilizing live commerce, CVR increased approximately 17 times and average order unit price increased approximately 1.5 times

[Firework Japan Co., Ltd.]
Used interior e-commerce site “RESTYLE” has introduced the video marketing tool “Firework.” Utilizing live commerce, CVR increased approximately 17 times and average order unit price increased approximately 1.5 times
*Firework Japan Co., Ltd.*
Press release: September 5, 2024
**
Used interior e-commerce site “RESTYLE” has introduced the video marketing tool “Firework.” Utilizing live commerce, CVR increased approximately 17 times and average order unit price increased approximately 1.5 times
*Resolve customer concerns about purchasing second-hand products in real time through live commerce on our website. Succeeded in selling 640,000 yen worth of products during the first live broadcast* Firework Japan Co., Ltd. (Shinagawa-ku, Tokyo, Country Manager: Yusaku Takizawa) has recently provided an integrated video solution to RESTYLE, a used interior e-commerce shop operated by Loop Co., Ltd. (Kasugai City, Aichi Prefecture, Representative Director: Kosaku Shikata).
We have provided “Firework”. We started live commerce on our website using Firework, and since the start, CVR has increased by about 17 times and average order price has increased by more than 1.5 times.

Firework: https://jp.firework.com/

Figure 1: RESTYLE online store top screen
Figure 2: Live streaming image posted on the RESTYLE online store top screen * 1. Introduction background*
* Company profile: *
Loop Co., Ltd. was founded in June 2004 and is headquartered in Kasugai City, Aichi Prefecture. With our corporate philosophy of “exciting people’s hearts with goods, spaces, and services,” we purchase and sell furniture and interior goods at our physical stores in Aichi and Osaka prefectures and our online shop “RESTYLE.” We also operate a furniture repair business.

* assignment:*
Used items, including furniture, interior goods, vintage items, and antique items, pose a higher hurdle for customers to purchase online. So, through live commerce, they wanted to encourage purchases by answering customers’ questions and concerns in real time. I have tried YouTube Live and Instagram Live, but the specifications were complicated and I was unable to hold a live performance that would lead to sales.

* 2. Background and effects of introducing Firework video solution * * Introduction history: *
Loop Co., Ltd. is capable of live streaming on its own website, operations and settings for live streaming and archiving can be done intuitively without having to read the manual deeply, and can be linked with Shopify. For this reason, we introduced Firework’s video solution. We were able to quickly launch live commerce.

*Specific effects:*
– Succeeded in selling chairs worth 640,000 yen during the first live broadcast
– CVR improved by approximately 17 times
– Average order price increased by more than 1.5 times
These effects are due to the fact that live commerce can answer customer questions such as “How comfortable is the chair?” and “I want to see the furniture from the back.” This eliminates customer concerns and lowers the hurdles to purchase. This is due to the fact that

* 3. Future outlook*
Through its efforts with Firework, Loop Co., Ltd. plans to further expand its current live streaming twice a week and to reach more customers by focusing on advance notice using e-mail newsletters and other means. .

* 4. Comments from implementing companies*
* LOOP Co., Ltd. Representative Director Kosaku Shikata *
* “*
We were very happy because our goal of wanting customers who are 70% or 80% committed to purchasing our products to be able to purchase our products with greater peace of mind was achieved in the first attempt. In Japan, the culture of buying used furniture has not yet taken root, and many people only buy furniture once or twice in their lives. I hope that this culture will spread as much as buying second-hand clothes or cars, and to that end, I would like to take the initiative in creating an environment where people can safely buy and sell second-hand furniture. ”

* ■ About Loop Co., Ltd. *
ReStyle is a comprehensive service centered on the sale of used interiors, connecting valuable things and experiences to the future.

Company name: Loop Co., Ltd.
Name: Restyle
Address: 2169-6 Degawa-cho, Kasugai City, Aichi Prefecture 487-0025 Contact: 0568-52-9730
Representative: Kosaku Shikata
Business details: Purchase and sale of used products, mail order sales on the Internet, furniture repair
URL: https://jp.firework.com/case-study/20240904
Corporate site: https://store.restyle-net.com/
Online store: https://www.restyle-net.com/
* ■ About Firework *
Firework is an integrated video solution that helps brands get closer to their customers by delivering rich customer experiences on their websites. By simply installing automatically generated tags, you can post videos and UGC content, distribute live commerce, and implement 1:1 online customer service. In addition, by linking with various marketing tools, it is possible to analyze video viewing data and distribute content based on the content, contributing to improving CVR and LTV.

Name: Firework Japan Co., Ltd. (English company name Firework Japan K.K.) Established date: April 2021
Address: CIRCLES with Shimazuyama 7F, 2-5-9 Higashigotanda,
Shinagawa-ku, Tokyo 141-0022
Country Manager: Yusaku Takizawa
URL: https://jp.firework.com
Contact: jp_business@fireworkhq.com