[Fujieda City Hall] Start of demonstration project for “shared taxi service with a focus on diversifying and increasing efficiency of transportation means (overtourism countermeasures)” and “Fujiiro Project “DX””
*Fujieda City Hall*
Press release: September 5, 2024
**
“Public taxi operation with an eye to diversifying and increasing efficiency of transportation methods (countermeasures against overtourism)” and “Mauve Project “DX”” demonstration project started *Kickball City Fujieda Next100 Sports Tourism Project*
Centered around sports such as soccer, which is an important tourism resource for the city, we are promoting the “Football City Next 100 Sports Tourism” that will lead to further liveliness and
revitalization of the local economy. We will begin a demonstration project to disseminate information on service stores offering shared taxis and discount coupons at four Fujieda MYFC home games, starting with the match between Fujieda MYFC and Tochigi SC on September 7th.
*Features/Sales points, etc.*
・This project will be implemented as part of the Japan Tourism Agency’s FY2020 “Demonstration project for creating advanced tourist destinations related to regional economic revitalization through tourism DX”.
・In the demonstration project, we will run special “shared taxis” to improve the efficiency of transportation, and we will also introduce stores that offer special coupons that can be used exclusively by spectators, and entertain visitors with the “Mauve Color Project “DX.” will be carried out.
* Contents *
* [1. Shared taxi business] *
Target match: Saturday, September 7th against Tochigi (game starts at 7:00 p.m.) Sunday, September 22nd) Match against Shimizu (game starts at 2:30 p.m.)
October 5th (Sat) Iwaki match (game starts at 5pm)
October 26th (Sat) vs. Chiba (game starts at 2:00 p.m.) Boarding location: Before the match: Near the station north bicycle parking lot (operates from 2 hours before the start of each match) 〇 Contents: ・In order to understand the needs for new means of transportation other than shuttle buses and taxis,
On the day of the match, a “shared taxi” will be operated for demonstration purposes.
・Only for the above four games, there will be a special direct service between Fujieda Station and the stadium, with no advance reservation required.
・When riding, we will conduct a survey regarding price, comfort, usage, etc.
* [2. Mauve Project “DX”] *
Details: ・Provide information on service stores such as “one drink service” to J.League spectators. This will lead to the promotion of visitor excursions and the improvement of productivity in tourist destination management.
*Using “Unitavi” for soccer viewers