[FM Fukuoka x Kyushu Chikuho Ramen] Is “chicken” the main character this year? Supervised by the long-established restaurant “Hakata Hanamidori” and popular MC Koji Nakajima, two dishes of “Chicken Paitan Ramen” (Yuzu and Salt) and side menu 3 items will be on sale for a limited time in the fall from September 9th!
*YS Food Co., Ltd.*
Press release: September 6, 2024
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[FM Fukuoka x Kyushu Chikuho Ramen] Is “chicken” the main character this year? Supervised by the long-established restaurant “Hakata Hanamidori” and popular MC Koji Nakajima, two dishes of “Chicken Paitan Ramen” (Yuzu and Salt) and side menu 3 items will be on sale for a limited time in the fall from September 9th!
*In collaboration with FM Fukuoka’s “Morning Jam”, which is very popular every year, this year we will be offering chicken paitan ramen (yuzu/salt) supervised by Fukuoka’s long-established restaurant “Hakata Hanamidori” and minced “Hanamidori” from Kyushu. Used gyoza, fried rice, and rice bowls are on sale for a limited time in the fall! *
Y.S. Food Co., Ltd. (Headquarters: Kaharu-cho, Tagawa-gun, Fukuoka Prefecture; Representative Director and President: Mitsuhisa Ogawa) operates the Kyushu Chikuho Ramen brand chain and wholesales ingredients.
FM Fukuoka Co., Ltd. (Head office: Kiyokawa, Chuo-ku, Fukuoka City, Fukuoka Prefecture, President and CEO: Hideki Nakamatsu) has been well received every year since 2015.
The following is a collaboration project with FM Fukuoka) that will be sold for a limited time in the fall from September 9th (Monday) to November 4th (Monday/holiday) as a product recommended by Koji Nakajima, the main personality of the station’s radio program “Morning Jam”. I will do it.
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This year, under the supervision of the long-established restaurant “Hakata Hanamidori,” we will be offering “Yuzu Soy Sauce Paitan Ramen ‘Tangly Green'” and “Salt Chicken Paitan Ramen ‘Torotto Shiro'”. We will be selling 3 side menu items (gyoza, fried rice, and rice bowl) topped with minced bean paste. *
* [Purpose/Summary] *
As a collaboration project with FM Fukuoka, which has been
well-received in previous years, Koji Nakajima, who is the main personality of the station’s radio program “Morning Jam” and one of the best influencers in Fukuoka Prefecture, has fans of a wide range of age groups, supervised or recommended it. We are selling products that are limited to autumn.
The project is *
It was started in 2015 to commemorate the 45th anniversary of our founding, and this year marks the 11th time. In addition to attracting customers, FM Fukuoka’s listeners are looking forward to it, and the store owners have praised it for its great promotional effects. *
In addition to this, *As our company celebrated its 30th anniversary in May this year,
While building partnerships with a variety of companies, we aim to become a “platformer for the food and beverage industry using Japanese food culture as content”.
Through this project, our company’s desire to “disseminate the appeal of Fukuoka’s food” led to the long-established Fukuoka company Torizen Foods Co., Ltd. (Headquarters: Chiyo, Hakata-ku, Fukuoka City). President and Representative Director: Hidehiro Kawazu (hereinafter referred to as Torizen Foods), we received a lot of sympathy from them, and under the supervision of the company, we have completed this limited edition product. *
Left) President Kawazu of Torizen Foods Right) President Ogawa of our company * [Product development story] *
“Hakata Hanamidori” is a mizutaki specialty restaurant known as a long-established restaurant in Fukuoka.
Using the same ingredients and manufacturing method as Hakata Hanamidori’s proud mizutaki soup, the base is pure chicken stock made by cooking chicken legs and whole chickens for 5 to 6 hours, and the salted tonkotsu sauce that goes well with the chicken stock. Two types of soups incorporating spicy yuzu sauce were completed, and by topping them with meatballs made from Kyushu-produced “Hanamidori” as a ramen ingredient, a product was created that allows you to fully enjoy the flavor of chicken.
Furthermore, as a side menu, we have completed three types of products: minced “Hanamidori” from Kyushu, seasoned sweet and spicy with a special sauce that brings out the flavor of the chicken, mixed with bean paste, and topped with gyoza, fried rice, and rice bowls. I did.
Koji Nakajima sampled this product and gave it his thumbs up as a recommended product!
Koji Nakajima’s tasting scene [Yuzu soy sauce ramen with chicken broth] He highly praised it, saying, “The flavor of yuzu melts into the chicken broth soup, and it goes great with the “hanamidori” meatballs topping!”
Tasting by Koji Nakajima [Delicious minced chicken]
Fried rice with bean paste] “The minced Hanamidori chicken and bean paste are entwined, and by topping it on the special fried rice, you can really feel the luxurious flavor of the chicken, making it a masterpiece!”
* -What is “Hanamidori”-*
Mr. Yoshihiro Kawazu, the founder of Torizen Foods, started selling chicken and realized that the secret to deliciousness lies in the chicken itself, which is the origin.The founder himself became involved in poultry farming and became the current “Hanamidori.” was born.
In an open chicken house filled with clear air and plenty of sunlight, the chickens are raised in a healthy manner by feeding them with feed that maintains their intestinal environment, along with seaweed, herbs, grape lees, and pyroligneous vinegar.
Its distinctive feature is the juicy color of its meat, and the bright pink color of its thighs, giving it the name “Hanamidori.” It suppresses the characteristic odor of chicken, has a distinct flavor and texture, and can be recommended with confidence.
* ▼About Hanamidori (Torizen Foods Co., Ltd.) *
https://www.torizenfoods.jp/about/
* [A new challenge in sales promotion strategy! 】*
As a promotion for this project, with the cooperation of FM Fukuoka, we are broadcasting a radio spot commercial (20 seconds) on the FM Fukuoka “Morning Jam” program narrated by Koji Nakajima.
Furthermore, during the live broadcast of the same program,
personalities including Koji Nakajima tried the product in the studio to fully promote the product’s features and appeal.
* -This year is different! -*
*This year, to strengthen the promotion of this project, we will be broadcasting an advertisement (CM (15 seconds)) on the official commercial television distribution service “TVer” targeting store areas outside of Fukuoka Prefecture. *
TVerCM has 72.5 million app downloads, 450 million monthly views, and a recognition rate of 72.5%, and since it is not possible to skip the commercial, viewers are sure to watch it. I am. Regarding the broadcast area, we can narrow down the broadcast area to areas where member stores are located, and we can limit the target audience such as age group and gender, making it possible to conduct distribution that suits our company.By conducting effective sales promotions, we can In addition to those who look forward to the project every year, we hope to attract new customers and increase the frequency of store visits, with the aim of increasing sales.
* ▼“Kyushu Chikuho Ramen Mountain Hut” CM video*
* https://youtu.be/FPLwQm6ucv0*
* https://youtu.be/WE3P9dwlj04*
https://tver.jp/
* [Product Overview] *
*Sales period: September 9, 2024 (Monday) to November 4, 2024 (Monday/Holiday)* *Sales stores: Kyushu Chikuho Ramen Group stores *Excluding some stores*
* -Features-*
*
Using the same ingredients and manufacturing method as the mizutaki soup used at the long-established famous restaurant “Hakata Hanamidori”, the base is pure chicken stock made by cooking chicken leg bones and whole chickens for 5 to 6 hours, and seasoned with salt and yuzu soy sauce. You can enjoy each flavor. *
* It is also topped with Kyushu-produced “Hanamidori” meatballs, which go perfectly with the chicken paitan soup! *
*●Yuzu soy sauce ramen with chicken broth “spicy and green”* Standard selling price: 1,100 yen (tax included)
Based on our special spicy yuzu sauce, the rich and tangy taste of yuzu goes perfectly with the chicken!
* ●Chicken hot water salt ramen “Torotto Shiro”*
Standard selling price: 1,100 yen (tax included)
Based on salted tonkotsu, it has a refreshing taste with just the right amount of salt. Add coarsely ground pepper to your preference for a tangy flavor accent!
Yuzu and soy sauce ramen with chicken broth “spicy and green” Chicken hot water salt ramen “Torotto Shiro”
*●“Hanamidori” Delicious Minced Chicken with Bean Paste Series* * -Features-*
*
Luxurious minced meat made from Kyushu-produced “Hanamidori” and generously sprinkled with bean paste, served as a rice bowl with gyoza, fried rice, or rice. A luxurious dish that adds the
deliciousness of chicken! *
Delicious chicken minced gyoza with bean paste: Standard price 480 yen (tax included)
Delicious chicken minced fried rice with bean paste: Standard price 630 yen (tax included)
Delicious Minced Chicken with Bean Paste: Standard price 400 yen (tax included) Delicious minced chicken gyoza with bean paste
Delicious minced chicken fried rice with bean paste
Delicious Minced Chicken Rice Bowl with Bean Paste *Add pickled ginger topping as you like.
*Sales period may end early without notice.
*Sales prices may vary depending on the area.
*Some stores may not carry this item, so please contact the relevant store for details.
▼“Kyushu Chikuho Ramen” brand site
https://yamagoya.co.jp/
* [“Morning Jam” program introduction] *
Koji Nakajima, also known as the “talkative Glasan who grew up in Omuta,” has increased his broadcast time several times.
For a long time, he talks about modern music and everyday topics in an easy-to-understand manner, sometimes passionately, and sometimes stupidly.
This is a must-have radio program to survive smartly in this brutal modern society.
Broadcasting station: FM Fukuoka Co., Ltd.
Broadcast time: (Monday) – (Thursday) 7:30 – 12:30 / (Friday) 7:30 – 10:55 Cast: (Monday/Thursday) Koji Nakajima, Motoko Kohama
(Tuesday/Friday) Koji Nakajima, Atsuko Imamura
(Wednesday) Koji Nakajima, Hiromitsu Okamoto
Live broadcast from Kyushu Lease Service Studio on the 1st floor of FM FUKUOKA Head Office (until 10:55)
▼“Morning Jam” official page
https://fmfukuoka.co.jp/program/jam/
[Trizen Foods Co., Ltd.]
Trade name: Torizen Foods Co., Ltd.
Representative: Yoshihiro Kawazu, Representative Director and Chairman Representative Director and President Hidehiro Kawazu Established: March 3, 1986
Capital: 64 million yen
Address: 1-8-13 Chiyo, Hakata-ku, Fukuoka City
TEL: (092) 641-6301
URL: https://www.torizenfoods.jp/
Torizen Foods Co., Ltd. Head Office Building
[What is Kyushu Chikuho Ramen]
―Founded in 1970―
The founder, who was a truck driver, made a big decision to create ramen with a flavor that he was satisfied with.
Established in 1970 as “Ramen Center Yamagoya” in Kaharu-cho, Tagawa-gun, Fukuoka Prefecture.
Using a unique manufacturing method, the soup is cooked from the bones and a secret “kaeshi” is developed, which is the key to the flavor. For over 50 years since then, Tagawa’s soul food has opened 83 stores in Japan, mainly in Kyushu.
※* Next year, we will celebrate our 55th anniversary. *
Store construction scene before the company was founded
“Yamagoya” brand store exterior image
* 【Company Profile】*
Company name: YS Food Co., Ltd.
Head office location: 552-8 Kagamiyama, Kaharu-cho, Tagawa-gun, Fukuoka Prefecture
Representative: Mitsuhisa Ogawa, Representative Director and President Established: May 12, 1994 * *This year marks the 30th anniversary of our establishment *
Capital: 1,363,288,200 yen
Sales: 1,422,470,000 yen (non-consolidated, fiscal year ending March 2024) Number of employees: 144 (year ending March 2024)
Business details:
Management of directly managed Chikuho Ramen stores, recruitment and guidance of FC member stores, production and sales of ingredients, noodles, and sauces, etc. 83 stores in Japan, 27 stores overseas (as of the end of August 2024)
[HP] https://ys-food.jp
Head office building
Own noodle factory (partial)