[Fukumitsuya Co., Ltd.] Uniqlo x Kaga Tobi collaboration T-shirt “Sake Collection UT/Kaga Tobi” is now on sale around the world *Fukumitsuya Co., Ltd.*
Press release: September 6, 2024
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UNIQLO x Kaga Tobi collaboration T-shirt “Sake Collection UT/Kaga Tobi” is now on sale around the world
*Sales start from September 9th (Monday) at select UNIQLO stores and online stores nationwide*
“Sake Collection UT/Kaga Tobi” (front/back) and “Kaga Tobi Junmai Daiginjo Ai”
UNIQLO Co., Ltd. (Headquarters: Yamaguchi City, Yamaguchi Prefecture, hereinafter UNIQLO) collaborates with Japanese sake brands to create a “Sake Collection.”
UT” will be selling the Kaga Tobi version, a representative brand of Fukumitsuya Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture), at some UNIQLO stores and online stores nationwide on Monday, September 9th. It will also be available at UNIQLO stores overseas in the future.
“The SAKE Collection UT” is a collaboration with a sake brewery that has been in business for over 100 years.
A new collection of traditional and modern Japanese patterns. Since its creation in 2003, UNIQLO’s graphic T-shirt brand “UT” has been disseminating all kinds of culture, including art, music, photography, manga, and characters, to the world on T-shirts. “UT” has been released in collaboration with numerous sake breweries, and this time, a collaboration with Fukumitsuya has been realized.
* design*
Designs such as Umekichi, the tobi head that appears in the Kabuki play “Mekura Nagaya Umega Kaga Tobi,” which became the brand concept for Fukumitsuya’s representative brand “Kaga Tobi,” and the logo mark. are decorated on the chest and back of the blue T-shirt, which is reminiscent of lapis lazuli.
This time, in addition to our company’s “Kagatobi”, we have released new works with “Yamagata Masamune”, “Yukio”, and
“Shichihonyari”. The T-shirts are designed with inspiration from the iconic designs of each brand. The traditional and modern Japanese pattern collection, created in collaboration with a long-established sake brewery that has been in business for over 100 years, is expected to attract the attention of sake fans and people all over the world.
“Sake Collection UT/Kagatobi”
“Sake Collection UT//Yamagata Masamune”
“Sake Collection UT/Yukio”
“Sake Collection UT/Shichihonyari”
*Product specifications*
* “Sake Collection UT/Kagatobi” *
□Product number: 466960
□Color: 64 BLUE
□Size: Unisex [Store sizes] S, M, L, XL, XXL [Online store limited sizes] 3XL, 4XL
□Material: 100% cotton
*Price*: 1,990 yen (tax included)
*Store*: Some UNIQLO stores and online stores nationwide
*Release date*: Monday, September 9, 2024
For product inquiries: UNIQLO Customer Service “Sake Collection UT” page
Nishiki-e from the early Meiji Kabuki masterpiece “Binnagaya Ume Kaga Tobi” * KAGATOBI *
“Kaga Tobi” is a daimyo firefighter in charge of the Edo mansion of the Kaga domain. Their firefighting skills and brawling speed are second to none, and they wear long short jackets with clouds and thunder in them, leather coats with mixed crests, and carry a tobiguchi mouth, making them a lively yet brave group. It was gaining popularity all at once. “Mekura Nagaya Umega Kagatobi” is a masterpiece of Kabuki by Mokuami Kawatake, which features Kaga Tobi as the main character. The brand was born in 1992, based on the concept of the good spirits of the Kaga Tobis who gather at the beginning of the play. Currently, we are developing a wide range of unique and sharply flavored sake, from standard sake to seasonal sake. The calligraphy “Kagatobi” on the label was written by the late Japanese theater scholar Toshio Kawatake, whose great-grandfather was Mokuami.
FUKUMITSUYA
A sake brewery with the longest history in Kanazawa, founded in 1625 (Kanei 2). The spirit of “tradition is a continuation of innovation” has been passed down from generation to generation, and we have been working on contract-grown rice since 1960, natural water that has taken 100 years to reach from the foot of the sacred Mt. Hakusan, and brewers who continue to evolve while adhering to microbial principles. Using traditional techniques, we achieved a pure rice brewery in 2001. Research into long-term aged sake began in 1959, and today we are developing organic pure rice sake, food and cosmetics businesses that utilize rice fermentation technology, as well as directly managed stores and exports.