TWIN PLANET Co., Ltd.
The next-generation men’s group audition “MEN’S YOAKE AUDITON 2024” will be held as general producer by Yasushi Akimoto!
A global artist project by Asobi System x Twin Planet x Tokyo Girls Collection! Recruitment starts from Saturday, September 7th
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YOAKE entertainment Co., Ltd. (Representative Director Masayuki Fukuyama/Shibuya-ku, Tokyo) was established as a joint venture between TWIN PLANET Co., Ltd., Asobi System Co., Ltd., W TOKYO Co., Ltd., and Y&N Brothers Co., Ltd. , we will be holding the next generation men’s group audition “MEN’S YOAKE AUDITION 2024”.
Yasushi Akimoto, who has worked on numerous group productions and left a mark in the entertainment industry, continues to be active at the forefront of this project. We aim to build a new entertainment business model using Web3 technology and develop artists who can play an active role in the global market.
Applications for auditions will begin accepting applications from Saturday, September 7th.
Audition official website: https://yoake-entertainment-audition.com/
“MEN’S YOAKE AUDITION 2024” will be launched as a global entertainment project utilizing Web3 technology. In this project, under the general direction of Mr. Yasushi Akimoto, who has produced numerous groups, Asobi System and Twin Planet will utilize their management know-how to jointly manage and operate the men’s group and lead its global success. W TOKYO will provide a platform where men’s groups can play an active role by leveraging the know-how and network that has built Tokyo Girls Collection into one of the largest platforms in Japan. By bringing together companies that continue to be active on the front lines of the entertainment industry, we will continue to exert our influence in the industry. Furthermore, by combining Web3 technology, we aim to maximize the possibilities in the real and digital realms and create a new entertainment economy and globalize.
Background and purpose of the project
In the 2020s, the domestic and international idol industries are exploring new forms of entertainment that go beyond traditional boundaries. The evolution of digital technology and globalization are significantly changing the relationship between content and fans, the way content is enjoyed, and the scope of the market. By capturing these changes and incorporating Web3 technology into fan marketing, we aim to gain global fans and influence, and create a new entertainment economy.
Utilization and global expansion of Web3 technology
This project utilizes blockchain technology to provide a new approach to the relationship between fans and men’s groups. We will build a fandom where fans from all over the world can support men’s groups beyond regional and language barriers, and establish a token ecosystem where fan activities (listening to songs, purchasing goods,
participating in events, etc.) are directly linked to men’s groups. I aim for it. Furthermore, we will develop and promote content in global languages, creating an environment where anyone from around the world can participate in the idol economy.
The blockchain technology uses the blockchain “Soneium”. We will deliver the charm of Japanese entertainment to the world and create innovative experiences using Web3 technology.
*What is the blockchain “Soneium”?
Ethereum layer 2 block developed by Sony Block Solutions Labs Pte Ltd, a joint venture between Sony Group Corporation and Startale Labs Pte Ltd, whose CEO is Sota Watanabe, a Web3 entrepreneur who is a director of our company (YOAKE entertainment). chain.
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Global expansion strategy
1. Multilingual support:
We will develop content in multiple languages and create an environment that is easy to access for fans around the world. 2. International promotion:
We will utilize social media platforms in each country to develop promotional activities tailored to local trends.
3. Building a global fan community:
Using Web3 technology, we will form a cross-border fan community and promote direct communication between men’s groups and fans.
4. International music distribution:
Simultaneous worldwide distribution will be carried out through major music streaming platforms.
5. Holding global events:
We will hold hybrid events that combine online and offline events around the world, creating opportunities for interaction with fans. 6. International collaboration:
We actively promote collaboration with overseas artists and creators and embrace global creativity and diversity.
“MEN’S YOAKE AUDITION 2024” overview
MEN’S YOAKE AUDITION 2024
General production by Yasushi Akimoto ~Global artist project by Asobi System x Twin Planet x Tokyo Girls Collection~
Application reception:
From Saturday, September 7th to Thursday, October 31st, 2024 Target of application:
・Males between 13 and 24 years old (those under 24 years old as of September 7, 2024)
・Regardless of nationality (provided you have a status of residence in Japan) ・No experience required
・Those who are not affiliated with a specific entertainment agency ・Those who can participate in the screening after the second screening ・We welcome people with strong individuality such as singing, dancing, and musical instruments.
How to apply:
Entry from the official audition website
(https://yoake-entertainment-audition.com/)
Benefits for those who passed the audition:
・YOAKE Entertainment Co., Ltd. – Exclusive affiliation (1 year) ・Joined as a member of the new men’s group
・Event appearance at “40th Mynavi Tokyo Girls Collection 2025 SPRING/SUMMER” *Benefits may be added in the future.
Special award:
Offers from Asobi System Co., Ltd. or TWIN PLANET Co., Ltd.
Company Profile
YOAKE Entertainment Co., Ltd.-YOAKE Entertainment-
Representative: Representative Director Masayuki Fukuyama (Director of TWIN PLANET Co., Ltd.)
Director Yusuke Nakagawa (Representative Director, Asobi System Co., Ltd.) Director Kenji Yashima (Representative Director of TWIN PLANET Co., Ltd.) Director Noriyoshi Murakami (Representative Director of W TOKYO Co., Ltd.) Director Shinsuke Akimoto (Representative Director, Y&N Brothers Co., Ltd.) Director Sota Watanabe (CEO at Startale)
Address: 5-46-1 Jingumae, Shibuya-ku, Tokyo
Business content: Planning, production, and development of entertainment content Major shareholder: TWIN PLANET Co., Ltd.
Y&N Brothers Co., Ltd.
Asobi System Co., Ltd.
W TOKYO Co., Ltd. (Listed on the Tokyo Stock Exchange Growth Market) -Official site-
https://yoake-entertainment.jp/
-Official SNS-
X (Japanese account): https://x.com/YOAKEofficialJP
X (English account): https://x.com/YOAKEofficialEN