[Nissin Foods Co., Ltd.] About the “Memories of Cup Noodles” survey results *Nissin Foods Co., Ltd.*
Press release: September 9, 2024
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About the “Memories of Cup Noodles” survey results
*Cup Noodles’ first-ever large-scale survey results analyzed using generated AI! *
At Nissin Foods, we conducted a survey* of customers across the country about the moment when they ate Cup Noodles and found it delicious, as well as their nostalgic memories and memorable episodes related to Cup Noodles. We received a total of 1,560 episodes. By analyzing trends in these episodes using generative AI, we were able to get a glimpse of the history of the relationship between Cup Noodles and its customers.
Cup Noodles has a strong image of being eaten alone due to its ease of being prepared by simply adding hot water, but as the times have changed, Cup Noodles has become popular. We learned that the usage of “Noodles” has expanded and that it has come to be used in a variety of situations in daily life.
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* New facts in the 53rd year! Eating with someone was the source of the deliciousness of “Cup Noodles”! *
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When we categorized the stories we received, we found that “memories with family and friends” ranked first at 18%, indicating that “Cup Noodles” is more likely to be eaten when you are with someone. I did. Among the episodes related to “memories with family and friends” is “I always eat “Cup Noodles” for lunch on New Year’s Day!” This “family custom” has been passed down from grandparents to grandchildren,” and some people had memories that transcend generations and are unique to Cup Noodles, which has a history of more than half a century.
While there is a strong tendency for people of all ages to eat Cup Noodles when they are with someone, we also found that each age group has its own characteristics.
* Features of each age *
■10s to 20s “Kapunu everyday generation”
This generation has had Cup Noodles integrated into their daily lives since they were born. It has become a regular part of their daily lives, such as studying and club activities, and we can see that they have a strong attachment to their favorite flavors and enjoy arranging them.
■30s to 50s “Kapunu escort generation”
This generation has grown up with Cup Noodles since childhood. There were many episodes of nostalgic memories of the food they ate in their youth, and we could see a tendency for people to feel close to them as someone who was there for them at work.
■60s to 80s “Kapunu birth generation”
A generation that knows when “Cup Noodles” was born. In addition to being surprised at the time of the product’s release, I found that many of the memories were tied to special occasions, such as the time I ate Cup Noodles that I brought from Japan on an overseas trip. ━━━
* With the convenience of being able to eat it anywhere, it has kept up with the times! *
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Many of the stories we received this time were linked to the boom and hot topics that occurred after the release of Cup Noodles in 1971. With the rapid expansion of convenience stores, more and more people are picking it up, and as the food scene diversifies with the ski boom and camping boom, it has become more deeply ingrained in customers’ daily lives as times change. Understood.
*About the survey regarding memories of “Cup Noodles”*
We conducted a survey* of customers across the country about the moment they felt delicious when they ate Cup Noodles, their nostalgic memories and memorable episodes related to Cup Noodles.
* Research by Nissin Foods / Conducted in December 2023 and February 2024 / Web survey / Nationwide in Japan
/ Men and women aged 15 to 89 who have personally purchased and eaten Cup Noodles and have memories and stories: n=1,640
* “Cup Noodles Kapunu’s Emo Package” Product Overview *
100 types of “emotional” memories carefully selected from a total of 1,560 episodes submitted by customers nationwide through the survey (emotional memories)
A limited edition product designed with will be released on Monday, September 16, 2024.
Product name: Cup Noodle Kapunu’s emotional package
Suggested retail price: 236 yen (excluding tax)
Release date: Monday, September 16, 2024
Release area Nationwide