[Academia Co., Ltd.] TV commercial data service “CM Lab” with no usage fee “CM Lab” August TV commercial ranking
*Academia Co., Ltd.*
Press release: September 11, 2024
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TV commercial data service “CM Lab” with no usage fee, August TV commercial ranking
*Academia Co., Ltd. (Representative Director: Kiyoki) provides TV commercial data “CM Lab” with no usage fee.
Hidetoshi) has released the August TV commercial analysis ranking using data from “CM Lab”. *
This is a brand ranking based on the number of TV commercials aired on key stations in the Kanto region from August 1st to August 31st, 2024. CM Lab is a project that was born from the founding members’ desire to “open up marketing data” and provides TV commercial data for free. By utilizing our unique logic and AI technology, we are able to minimize data generation costs and provide our services free of charge.
Click here for the CM Lab website URL
*TOKIUM suddenly rises to 4th place in the ranking*
“CM Lab” Time Series Data August 1st to August 31st, 2024: TOKIUM We started running TV commercials on August 12th, and *expenditure management platform “TOKIUM” suddenly rose to 4th place in the August ranking*.
TOKIUM Co., Ltd. announced on June 21, 2024 that it would raise approximately 1.5 billion yen, and it is assumed that the company used the raised funds to accelerate its marketing activities, such as running TV commercials.
“The funds raised will be used to further strengthen the TOKIUM expense management platform. Specifically, we plan to develop new services, expand functionality, strengthen recruitment, and invest in marketing.”
Source: TOKIUM Co., Ltd. Press Release “TOKIUM raises approximately 1.5 billion yen from TGVest Capital”
As a competitor to the expense settlement system provided by the company, the “Rakuraku Series” provided by Lux Co., Ltd. is ranked 2nd in the August 2024 ranking*
The results provide a glimpse of the fierce marketing competition among various expense settlement system services.
*BizReach, which started a new commercial series, is ranked again following last month*
“CM Lab” Time Series Data July 1st to August 31st, 2024: BizReach BizReach launches new TV commercial series “President’s Seriousness” from July 10th*
However, he finished in 8th place again following last month. In addition to the commercial that was broadcast in July that highlighted a total of four companies, including “JFE Steel Corporation,” * We are additionally broadcasting commercials for new companies such as Nomura Securities Co., Ltd. and Lotte Holdings Co., Ltd.*.
*Google’s AI Gemini ads start*
“CM Lab” time series data July 1, 2024 to September 6, 2024: Gemini Following the announcement of a strategic partnership with SoftBank Corp. and Perplexity on June 17th, the company provides *
Started offering 1 year free paid version of “Perplexity” to Softbank, Y!Mobile, and LINEMO users*
The AI industry is expanding to include general users.
The AI industry is booming, and on July 27th, Google launched a TV commercial for AI Gemini. The content of the commercial is AI The content of the commercial was not aimed at businessmen, but aimed at general users, such as consulting Gemini on travel plans and having her daughter write a story for her drawings.*
It becomes.
We must keep an eye on future marketing trends for various AI services, such as ChatGPT provided by OpenAI, which established its Japanese branch in April of this year.
“CM Lab” plans to publish regular reports and publish information on industry trends.
If you have any questions or requests regarding our services or reports, please contact us using the “Contact Us” section below.
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