Gifty Co., Ltd.
Launched “Donate & Go” (*2), the first system in Japan (*1) where visitors to Japan donate to the areas they visit and receive an experiential local gift as a thank you.
– Launched “Preserve Kyoto Gift” in Kyoto City, Kyoto Prefecture as the first initiative – Established “Donate & Go Consortium”, an organization that aims to collaborate and cooperate with multi-region and private companies to solve regional issues –
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Gifty Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo/Representative Directors: Mutsumi Ota, Tatsuya Suzuki/hereinafter referred to as Gifty), which operates the e-gift platform business (*3), is a general foundation located in Kyoto City, Kyoto Prefecture (hereinafter referred to as Kyoto City). Together with the Kutchan Tourism Association (hereinafter referred to as the Kutchan Tourism
Association), we have created a system called “Donate & Go” (*2) in which visitors to Japan donate to the areas they visit and receive an experiential local gift as a thank you. ) and will begin rolling out from Wednesday, September 11, 2024. As the first initiative utilizing the “Donate & Go” system, “Preserve Kyoto Gift” will be launched in Kyoto City, Kyoto Prefecture from the 11th (Wednesday) on the same day. In addition, in conjunction with the launch of “Donate & Go,” the “Donate & Go Consortium”, which aims to collaborate and cooperate with multi-regional and private companies that support the purpose of “Donate & Go” to solve regional issues, was established in Kyoto City and Kutchan. It will be launched on Wednesday the 11th, along with the Tourism Association, Osaka Gas Co., Ltd. (hereinafter referred to as “Osaka Gas”), and Japan Airlines Co., Ltd. (hereinafter referred to as “JAL”).
In recent years, the importance of preserving local tourism resources has increased due to the rapid increase in the number of tourists at specific tourist destinations. In particular, when traveling to Japan (inbound), the culture and lifestyle of the visited region itself is considered as a tourist resource, and forms of travel that allow people to experience the daily life culture are gaining popularity. In addition to the traditional issue of impacting tourist satisfaction, there is a need to build new relationships through harmony with local residents. On the other hand, large financial expenditures are required to protect the lives of local residents and maintain the cultural heritage, natural environment, and scenery that make them attractive tourist destinations, and in addition to tourism income (consumption tax and accommodation tax), In addition, better ideas and new methods are being considered to contribute to sustainable regional development and tourism. Additionally, there has been no opportunity to make visitors to Japan aware of this fact, and there is also the aspect that they are not understanding. Therefore, we devised “Donate & Go” as a mechanism to help solve problems related to sustainable regional development and tourism. “Donate & Go” is a system that allows visitors to learn more about the history, culture, and natural environment of the regions they visit, and helps them become fans of the regions they visit, while also asking them to understand the tourism-related issues faced by the regions. In addition to soliciting donations from visitors to Japan, we also offer experiential local gifts, such as electronic gift certificates that can be used for experiences at restaurants and tourist facilities that contribute to local tourism resources, as a thank-you gift to show gratitude from the local community. I will give it to you.
Donors will be able to interact with the regions they visit, contribute to sustainable regional development and tourism, and receive an experiential local gift as a token of appreciation from the community. can. Local communities can allocate donations to activities to protect the lives of residents, the local history, culture, natural environment, and landscape, and revitalize the local area, and provide sustainable tourism to donors. becomes possible.
Although there is no deduction for donations to donors, it is a system that takes inspiration from “hometown tax” and “travel tax (R)” (*4) and returns the donation with an experiential local gift as a thank you. This is the first (*1) initiative targeting visitors to Japan. In addition, at the start of “Donate & Go”, we will provide electronic gift certificates that can be used at local member stores issued through the “e-Machi Platform (R)” (*5) provided by Gifty as a thank you. We plan to expand the range of experiential local gifts such as , NFTs, and original local goods in consultation with the local community. In addition, from December 2024, “Donate & Go” is scheduled to be introduced in the Niseko area, an international resort area that spans three towns in Hokkaido: Kutchan, Niseko, and Rankoshi. We also plan to standardize electronic gift certificates from time to time.
As the first initiative of “Donate & Go”, Kyoto City will introduce “Donate & Go” on September 11, 2024 as part of the city’s “Preserve Kyoto” (*6) initiative. “Preserve Kyoto Gift” will start from (Wednesday). “Preserve Kyoto Gift” is the name of an initiative that uses the “Donate & Go” system to accept donations to Kyoto City from visitors to Japan and issue electronic gift certificates as a thank you gift. This is the name of an electronic gift certificate. An electronic gift certificate “Preserve Kyoto Gift” worth 50% of the donation amount will be immediately presented as a thank-you gift and can be used immediately at participating stores in Kyoto City. There are approximately 380 participating stores (as of Wednesday, September 11, 2024), including restaurants and tourist facilities that contribute to local tourism resources, and can be used in units of 1 yen. In addition to electronic gift certificates that can be used in 1 yen increments, we also offer electronic admission tickets to the Kyoto Traditional Crafts Museum. Our aim is for visitors to Japan to not only engage in tourism consumption in the local area, but also to become a member of the population involved in the preservation and promotion of the local area through donations to the local area and local experiences.
In addition, the “Donate & Go Consortium” promotes understanding and empathy for the local culture, natural environment, and landscape among visitors to Japan, by collaborating with multi-regional and private companies that support the purpose of “Donate & Go.” , Kyoto City, Kutchan Tourism Association, Osaka Gas, JAL, and Gifty are the promoters of the project, which aims to increase the number of people involved in sustainable regional development and tourism through donations and solve regional issues. This is an organization established on Wednesday the 11th. We plan to expand the number of regions where “Donate & Go” has been introduced, promote the mutual use and standardization of e-gifts between regions, and carry out collaborative promotional activities. We also plan to recruit members from private companies.
Gifty will strive to spread “Donate & Go” nationwide, further promote participation in the “Donate & Go Consortium,” increase the number of people involved in sustainable community development and tourism, and revitalize the local economy. Promote. In addition, based on our corporate vision of providing services that foster various connections between people and the city through gifts, we have updated the e-Machi Platform(R) to a system with even higher value, and through the spread of these services, we will We will contribute to regional
revitalization and the creation of new experiences for travelers. (*1) Research by Gifty as of the end of August 2024
(*2) Trademark registration filed on June 11, 2024
(*3) The e-gift platform business is a business undertaken by Gifty that provides an integrated service from generation to distribution of e-gifts.
(*4) Destination tax payment (R)︎ means that you can instantly make a hometown tax payment (donation) from your smartphone, instantly receive an electronic gift certificate that can be used locally as a return gift for the hometown tax payment, and then go to a store in your city, town, or village. This is a system that can be used. It is also a registered trademark of Gifty (trademark registered in January 2021)
(*5) e-Machi Platform (R) is a registered trademark of Gifty (trademark registered in June 2022) and a registered trademark (trademark registered in September 2020)
(*6) “Preserve Kyoto” is a website run by Kyoto City that communicates the value and charm of Kyoto to the world and calls for donations to protect and pass on Kyoto’s assets, including its landscape and culture.
■What is “Donate & Go”?
“Donate & Go” is a system in which visitors to Japan donate to the local community and receive an experiential local gift as a thank you, promoting understanding and empathy for the local culture, natural environment, and landscape. Through donations, we aim to build relationships with visitors to Japan to help solve local issues related to sustainable community development and tourism, which will lead to an increase in local fans.
Image of “Donate & Go” implementation
Donations: We use the system provided by Gifty to accept donations. Use of donations: Each region can set its own options and donors can choose Thank-you gifts: In addition to electronic gift certificates, we plan to expand the range of experiential local gifts, including original regional gifts.
Implementing body: Each region (municipal government / tourism association, etc.)
Start date: Wednesday, September 11, 2024
Official website: https://donateandgo.jp
■What is “Donate & Go Consortium”?
The “Donate & Go Consortium” promotes understanding and empathy for the local culture, natural environment, and landscape among visitors to Japan, and through the cooperation of multi-regional and private companies that support the purpose of “Donate & Go”, and through donations, This is an organization that aims to increase the number of people involved in sustainable regional development and tourism and solve regional issues.
Launch date: Wednesday, September 11, 2024
Initiators: Kyoto City, Kutchan Tourism Association, Osaka Gas, JAL, Gifty ■What is “Preserve Kyoto Gift”?
“Preserve Kyoto” is a website run by Kyoto City that communicates the value and charm of Kyoto to the world and calls for donations to protect and pass on Kyoto’s assets, including its landscape and culture. One of the measures of “Preserve Kyoto” is to utilize the “Donate & Go” system in order to realize the flow of donating while having fun through tourist activities such as “eating and drinking” and “staying at tourist facilities.” This is an initiative to accept donations and present electronic gift certificates as a thank you gift.This is also the name of the Kyoto City electronic gift certificate that will be presented.
Business entity: Kyoto City
System provided by: Gifty (Donation reception system electronic gift certificate issuing system: e-Machi Gift System)
Start date: September 11, 2024
Affiliated stores: Approximately 380 stores (as of September 11, 2024, restaurants in traditional buildings such as Heihachi Chaya, traditional industry museum, etc.)
Donation rate: 50% of the donation amount will be given as a “Preserve Kyoto Gift.” 50% will be donated to Kyoto City, Kyoto Prefecture “Preserve Kyoto” URL: https://preservekyoto.city.kyoto.lg.jp/ Donation site URL: https://preservekyotogift.e-premium.gift/ Selectable donation amounts and ticket types:
1. Donation amount 10,000 yen: “Preserve Kyoto Gift” 5,000 yen portion 2. Donation amount 30,000 yen: “Preserve Kyoto Gift” 15,000 yen portion 3. Donation amount 50,000 yen: “Preserve Kyoto Gift” 25,000 yen portion 4. Donation amount 100,000 Yen: “Preserve Kyoto Gift” 50,000 yen 5. Donation amount 500,000 yen: “Preserve Kyoto Gift” 250,000 yen 6. Donation amount 1,000,000 yen: “Preserve Kyoto Gift” 500,000 yen 7. Donation amount 1,000 yen: “Kyoto Tradition” Industrial Museum Admission Ticket” (500 yen worth)
8. Donation amount 11,000 yen: “Preserve Kyoto Gift” 5,000 yen “Kyoto Traditional Industry Museum Admission Ticket” (500 yen) Usage image:
■ About Gifty Co., Ltd.
Based on the corporate vision of “providing services that foster various relationships between people, companies, and communities, centered on e-gifts,” Gifty provides an all-in-one service from e-gift issuance to distribution. We are developing our e-gift platform business domestically and internationally. There are three main services: “giftee(R)️”, an e-gift sales service for individuals, “eGift System”, which issues and sells e-gifts and tickets, and “giftee for Business”, a service for corporations that utilizes e-gifts. We provide a wide range of e-gift services for individuals and corporations. In addition, in May 2016, we launched the digital platform service “e-Machi Platform (R)️” (renamed from “Welcome! STAMP” in October 2021) to solve local government and regional issues.・We support organizations’ regional revitalization from a digital perspective.
Company name: Gifty Co., Ltd.
Address: 12th floor, Higashigotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo 141-0022
Established: August 10, 2010 (Service started: March 2011)
Capital: 3,230 million yen (as of the end of June 2024)
Representative: Representative Director Mutsumi Ota, Tatsuya Suzuki Business content: Development of e-gift platform business (four services below) 1. Operation of casual gift service “giftee(R)️”
2. Development of “eGift System” service, a gift sales system for corporations 3. Development of “giftee for Business” service, a solution for corporations that utilizes e-gifts
4. Development of “e-Machi Platform(R)️” service, a digital platform that solves local government and regional issues
URL:
Giftee Co., Ltd. https://giftee.co.jp
giftee(R)️ https://giftee.com
giftee for Business https://giftee.biz/
eMachi Platform(R)️ https://giftee.co.jp/service/emachi-platform