Cross Media Group Co., Ltd.
[No. 1 in Amazon category ranking at the reservation stage] What is the future of Japan’s main export industry? New book “Manga Business” to be released on September 20th
Huge amounts of money are flowing into the manga industry right now! ……
Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa), which mainly publishes business books and practical books, will publish the book “Manga Business” on September 20, 2024. This book explains the manga industry, which is hailed as Japan’s main export industry in the future, and explains why Japanese manga is so popular. Ken Kikuchi, a former consultant and representative of a think tank specializing in manga, analyzes this from a unique perspective.
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Highlights of this book
・Analyzing the manga industry, which is shrouded in a black box, from a business perspective
・Careful explanations that are easy to understand even for inexperienced people ・Understand the current state of the manga industry! Also includes a gorgeous conversation with popular manga artist Nuko-sama.
How mega-hit works worth 1 trillion yen are created
The economic scale of “Demon Slayer: Kimetsu no Yaiba” is said to be approximately 1 trillion yen. What can we do to create such mega-hit content? The hint is said to lie in the saying, “The broader the base, the higher the price.” This means that the more manga artists there are and the environment in which all kinds of works are created develops, the more interesting works will be created and the industry will develop. Tetsuya Chiba, who brought the masterpiece “Ashita no Joe” to the world and is currently the president of the Japan Manga Artists Association, used these words on many occasions. So how can we create all kinds of works? In this book, we will focus on Japanese weekly manga magazines and explain their history.
After the author’s announcement, it became number 1 in the Amazon category ranking!
After the announcement, it ranked first in the Amazon category rankings of “Mass Media Career Guide,” “Media and Society,” and “Print Mass Media.” It also rose to 163rd place in Amazon’s overall ranking.
*Confirmed on 2024/9/10
Structure of this book
Prologue: Can our company make “Demon Slayer: Kimetsu no Yaiba”? Chapter 1: Why Japanese manga is a mega hit
Chapter 2: Learning from the Manga Editorial Department to develop new employees Chapter 3: Organization and distribution that supported manga magazines Chapter 4 From manga magazines to electronic comics
Chapter 5: How production has changed due to digitalization
Chapter 6: Current situation of manga artists
Chapter 7 New possibilities of webtoons
Chapter 8 Manga as an IP business
Chapter 9 Huge money flowing into the manga industry
Final Chapter After all, how do you create “Demon Slayer: Kimetsu no Yaiba”? Author introduction
Takeshi Kikuchi
Director of MANGA Research Institute/Representative of Musket LLC Born in Tokyo in 1973. Graduated from Nihon University College of Science and Engineering, Department of Mechanical Engineering. After working at a trading company, a consulting company, a chef, and an IT venture, he has been the director of the Tokiwa-so Project, which is run by an NPO since 2010. He provided share houses to over 400 new manga artists in Tokyo and Kyoto, supported over 100 people to debut in commercial magazines, and retired on the 10th anniversary of his business. At the same time, we launched the first-year Kyoto International Manga and Anime Fair secretariat, the Kyomaf editorial department, and the website “Mannavi.” After that, he worked as the editor-in-chief of Manga Newspaper, Toranoana Business Planning, SmartNews Manga Channel, and Comichi Business Planning, and spent several years working on the magazine “This Manga is Amazing!” ” (Takarajimasha). Specializes in creator support, digital comic business startup, sales, planning, events, editing, writing, etc. We publish “Manga industry news summary” every Sunday on note. I was in charge of the webtone part of the co-authored “E-Book Business Research Report 2023” (Impress Research Institute). In March 2024, the MANGA Research Institute, a general incorporated association, was established.
Book information
“Manga Business”
Author: Ken Kikuchi
List price: 1,848 yen (1,680 yen + tax)
Format: 46 format / 264 pages
ISBN: 978-4-295-41015-7
Publisher: Cross Media Publishing Co., Ltd. (Cross Media Group Co., Ltd.) Release date: September 20, 2024
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▼Link list (cross media group)
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