Moririn Co., Ltd., a textile trading company, has developed an image generation AI system “MATOI” specializing in apparel product PR. Uniquely developed by the company’s digital team M3 LABO(R) in collaboration with an American AI company.
Moririn Co., Ltd. Press release: September 27, 2024 Moririn Co., Ltd., a textile trading company, has developed an image generation AI system “MATOI” specialized for apparel product PR. Uniquely developed by the company’s digital team M3 LABO(R) in collaboration with an American AI company. Moririn Co., Ltd. (Headquarters: Ichinomiya City, Aichi Prefecture, President and CEO: Shunsuke Mori), a trading company specializing in textiles, has entered into a business partnership with AI company Neural We have developed industry-specific artificial intelligence (AI) “MATOI”. The newly developed technology is a system that automatically processes the faces and backgrounds of AI-generated models on apparel coordination photos or coordination images assembled using 3D CAD. It is now possible to generate models and backgrounds that are suitable for the Japanese market, which has been an issue in the past, and it is possible to provide images for use in in-store promotional materials and EC sites in a short time and at low cost. Using Neural You can. We are working with retail companies to quickly verify the effectiveness of in-store posters and digital promotional materials using this system, with the aim of improving their product sales capabilities.
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https://prcdn.freetls.fastly.net/release_image/63342/188/63342-188-cba8301af7063be973142bd7c6b05b5b-1998×607.png Main functions and features Eliminates the need to enter prompts and Specializing in promotional materials for the Japanese apparel industry This is an AI image generation system. 1. [Model] The model’s face is a typical Japanese one, and a natural smile can be generated You can also change the model’s age 2. [Location] The background can be selected from general locations suitable for the Japanese market (Indoor studio, outdoor wall, park, outdoors, downtown, etc.) 3. [Automatic adjustment] Automatically adjust the direction and brightness of the light to match the background 4. [AI generates matching items] Changing clothes for coordination (*Scheduled to be released soon) AI generation of matching accessories such as bags and hats Features of the generative AI technology of this system Skeletal detection and pixel-wise semantic segmentation: By combining multiple advanced algorithms, MATOI accurately recognizes each part of the human body, naturally reproduces the clothes worn, and achieves natural skin color and facial changes. Additionally, this technology has contributed to the creation of precise expressions of fingers and hands, which are difficult to achieve with other generation AIs. Edge extraction technology: By minutely analyzing the contours and bones of clothing and making automatic adjustments, the resulting image is created in a way that does not change the fit or length of the actual clothing from the original image. This creates images that look natural even in a digital environment, and that better represent how it would look in real life. Lighting and tone mapping: The resulting images will have lighting effects that make them appear as if they were actually taken under various given environments. Using surface normal calculations, the lighting conditions for each image are optimized, eliminating mismatches between the appearance of the person in the generated image and the background image, making it possible to generate more natural images. Facial expression recognition AI: Advanced facial recognition technology has made it possible to generate natural smiles. This AI captures minute changes in facial expressions and expresses rich emotions, making the images of people more attractive and realistic. High resolution AI: We are developing high-resolution AI to make the generated AI images even more detailed and beautiful. About Neural X NeuralX is a pioneer in bringing together life sciences and cutting-edge AI technology, driving innovations focused on biomimetic simulation and precise physics-based environmental reproduction. The technology innovation company has rolled out Tone.ai, which is revolutionizing the online fitness industry, and Nereus, an innovative solution for the aquaculture industry, which provides advanced monitoring of appetite, disease, growth, parasites and stress based on behavioral analysis of fish. Provide predictive models. NeuralX has also expanded into the fashion industry, providing groundbreaking services that utilize generative AI technology. This service helps brands create advertising content and e-commerce images by generating realistic portraits and backgrounds. NeuralX’s mission is to bring new value to the world by pursuing the cutting edge of science and continuing to create innovative solutions that shape the future of people’s lives and industry. About M3 LABO(R) This research team was established with the aim of creating better products by combining Moririn’s strengths in materials with digital technologies such as 3D CAD and generative AI. Together with our business partners, we aim to develop products that are supported by our customers and are environmentally friendly.
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https://www.moririn.co.jp/ ｜For inquiries regarding MATOI｜ Moririn Co., Ltd. MATOI staff info.ai@moririn.co.jp ｜Inquiries from the press regarding this matter｜ Moririn Co., Ltd. General Planning Office info.tokyo@moririn.co.jp (e-mail)