Dia Co., Ltd. Dia Bread 10th Anniversary Campaign! Buy 10 and get 10 more free! !

[Dia Co., Ltd.] Dia Bread 10th Anniversary Campaign! Buy 10 and get 10 more free! ! ​
Dia Co., Ltd. Press release: October 1, 2024 Diamond bread 10th anniversary campaign! Buy 10 and get 10 more free! ! As a present, as a souvenir, or as a keepsake. “Pure Sandwich” that gives form to your feelings.Limited to 10 people every day from October 10th (Thursday) to October 20th (Sunday) Dia Seipan, a sandwich specialty store operated by Dia Co., Ltd. (Headquarters: Shin-Imazato, Ikuno-ku, Osaka; Representative Director and President: Shunsuke Tada; hereinafter referred to as Dia), which has been in business for 78 years, is celebrating its 10th anniversary as a brand. To commemorate Diamond Bread’s 10th anniversary, we will be holding a campaign from October 10th (Thursday) to October 20th (Sunday) where customers who purchase 10 sandwiches will receive 10 more sandwiches. This is a special campaign limited to 10 people every day.

■Give us a “pure sandwich” that emphasizes the deliciousness of the ingredients more than its appearance Dia Bakery is a sandwich specialty store with four stores located in the basement of department stores, and currently sells 30 types. Because we are a bakery that has been in business for 78 years, we are particular about making sandwiches. We place more importance on the deliciousness of the ingredients than on their appearance, such as using breads that match the ingredients, carefully selecting seasonal and delicious
ingredients, and using homemade mayonnaise. We will sell such historical and delicious sandwiches under the name “Jun Sandwich”, following the example of “Jun Kissa”. We want you to take your time and enjoy the “pure sandwich” that our bakers have taken the time and effort to create while feeling happy. Of course you can buy it for yourself, but we also want you to share the happiness with your loved ones, so if you buy 10 pieces, we will be giving away 10 more. It will be delivered in the “Diamond Bread Original 10th Anniversary Shopper” produced to commemorate the 10th anniversary. If you buy 10 pieces of Diamond Bread’s “Jun Sandwich”, you’ll get 10 more Campaign Overview Date: October 10th (Thursday) to October 20th (Sunday), 2024 *Hanshin Umeda store only will be held from October 16th (Wednesday) to October 20th. Target stores: Diamond Bakery Takashimaya Osaka store, Takashimaya Senboku store, Hanshin Umeda store, Kintetsu Abeno Harukas store Contents: For customers who purchase 10 sandwiches, they will receive one more of the same sandwich for a total of 10. Limited to the first 10 people each day. ■Established 78 years ago – Diamond’s origins – “Pure Sandwiches” made with mayonnaise and bread The founder, Sadao Tada, learned how to make mayonnaise from a cook at another store and created a recipe by adjusting the sourness to match the bread. Our differentiation lies not only in our mayonnaise, but also in the bread we sandwich the ingredients in. We are particular about the flour mix, fermentation time, and baking temperature. Using honey as a secret ingredient, we sought to create just the right amount of sweetness and melt-in-your-mouth texture that brings out the flavor of the ingredients.


Founded in 1946 in Tsuruhashi, Osaka, “Dia Seipan” began manufacturing bread as a factory that turned the flour distributed by GHQ into bread in order to overcome the food shortage. The founder, Sadao Tada, thought, “Given the post-war food shortages, I wanted to provide something highly nutritious at a low price,” so he devised a sandwich that used plenty of eggs, which were extremely valuable at the time. Our cheap and delicious sandwiches filled the stomachs and hearts of the hungry people of Osaka, and gradually came to be known as the “Diamond of Sandwiches.” After that, we focused on the bakery brand “Cook House”, which was launched with the aim of making bread available for people to eat on a daily basis, and currently has 22 stores in Osaka and Nara. Then, in 2014, we received a call from a department store and took on a new challenge by opening a “sandwich specialty store.” The store name was “Dia Baking,” which was the company name at the time of its founding. Even after 78 years, we continue to maintain our commitment to price, volume, and taste, based on the belief that “cheap is meaningless if it’s not delicious.” ■Dia Co., Ltd. Company Profile Company name Dia Co., Ltd. Founding April 1946 Company establishment October 13, 1952 Capital 20,000,000 yen Representative Representative Director and President Shunsuke Tada Number of employees 82 full-time employees (July 2024) Head office 2-13-8 Shinimazato, Ikuno-ku, Osaka 544-0001