【Ie Corporation’s】 Newly launched furniture brand “metabolic” that aims to regenerate by burning
House’s Press release: October 31, 2024 Launch of new furniture brand “metabolic” that aims to regenerate by burning Scheduled to start selling at new store P/OP TOYAMA and POP UP in Tokyo
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-9518237cc439c1b2e184cb7b44a73897-3900×2601.jpg
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-89e1661ee94483f17928b94d34051480-3000×2000.jpg In recent years, the problem of vacant houses has become a social problem nationwide, and according to the Housing and Land Statistics Survey conducted by the Ministry of Internal Affairs and
Communications, there will be 9 million vacant houses (in 2023), an increase of 510,000 units compared to 2018. This is the highest number ever. And it has approximately doubled in the 30 years from 1993 to 2023. Along with vacant houses, another problem is leftover items (household goods) inside the vacant houses. If there are leftover items, it is difficult to utilize them, and this is one of the reasons for the increase in vacant houses. Therefore, Ie’s Co., Ltd. is working to rescue the remaining figurines and put them back into circulation. Source: Ministry of Internal Affairs and Communications 2020 Housing and Land Statistical Survey Approximate number of housing counts (preliminary count) results
https://www.stat.go.jp/data/jyutaku/2023/tyousake.html Product Overview
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-3b5d86ed47ce1e4fd75cc12240480897-3900×2600.jpg Metabolic means “(metabolism)” and expresses the way things change. It burns the surface of objects, removing traces of the past, old paint, and dirt, and creating a new skin. This is a process that overlaps with the function of taking in necessary things from the outside/inside and excreting unnecessary things, just like the metabolism of living organisms. Fire is both a blessing and a threat, and by making use of its characteristics, it brings out the beauty of things. In Japan, there are many customs that use fire for
purification and rebirth (reincarnation). For example, there are events such as “Dondo-yaki” where New Year’s decorations are burned to pray for happiness in the new year (the smoke is used to send off the New Year God), and “Ashi-yaki” where new buds grow.
“Cremation” is the act of preparing the soil for a dead body, and it is said that by burning the body, the soul is released from the body and reborn into a new existence. By burning things, we also circulate things in accordance with this process of “creating new value while respecting the stories of the past.” Instagram：@metabolic.toyama https://www.instagram.com/metabolic.toyama/
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-076d6783632c6bc1d7f09664856bf3ff-3900×2601.jpg Product introduction
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-e5ca232c0a627cfa5a701ae37878a3c1-3900×2601.jpg Small chest of drawers A new surface layer was created by burning the surface of a small chest of drawers thought to have been manufactured in the early Showa period. Price: 62,000 yen (excluding tax) Image
URL: https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-ab9767bf187ec566e542f7379550c1c4-3900×2601.jpg Wooden objects The surface of a block of wood whose purpose is unknown at first glance, Regenerated by burning. Price: 53,000 yen (excluding tax)
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-fbede71e7778bdeed0c7c24eaaa26f54-3900×2601.jpg Wooden table legs We dismantled the traditional wooden table and took out the legs. In order to make the most of its original beauty, the surface was burnt and reborn as a new object. Price: 18,000 yen (excluding tax) P/OP TOYAMA OPEN
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-4ac5908d4e8503c4ad28ec9c8d247d12-3900×2601.jpg P/OP will open its first store in Toyama Prefecture on November 30th. This store is a newly renovated facility next to a facility that was previously used as a warehouse. We aimed to create a space with changeability by utilizing fabrics that were no longer needed as accents in the space. In addition to our own brand products such as P/OP and Metabolic, our store carries a wide selection of artist’s works, secondhand tools, interior goods, and other items to enrich your life, both old and new. Visits are basically by reservation, so please contact us via Instagram or the official website. Business hours: 10:00-20:00 (reservation required) Address: 426-3 Otaki, Fukuoka-cho, Takaoka-shi, Toyama 939-0132 About yes
https://prcdn.freetls.fastly.net/release_image/110139/9/110139-9-0e1f35afb41db9600059d1cf672e0c98-3900×2601.jpg With the vision of “rebuilding overlooked value and enriching the world,” we conduct furniture upcycling and space production businesses. One of our representative projects is the “Re-Bear Project,” a product that upcycles carved wooden bears using the power of art. There is “P/OP” that adds new value to the vacant house problem with upcycled furniture. URL: https://www.yes-acrylic.com/ Co., Ltd.’s Head Office: 2137 Shimomono, Fukuoka-cho, Takaoka-shi, Toyama 939-0116 Representative: Representative Director Masanori Ito Established: November 2017 URL: https://www.yestoyama.com/ Instagram: https://www.instagram.com/yestoyama/
