[Vivid Garden Co., Ltd. / Tabechoku] Tabechoku has launched “Vivid TABLE,” the first private brand frozen food subscription service that allows you to see the face of the producer.
Vivid Garden Co., Ltd./Tabechoku Press release: November 7, 2024 Tabechoku launches “Vivid TABLE,” its first private brand frozen food subscription service that allows you to see the face of the producer. Development of ready-to-eat table meals that help busy dual-income households reduce meal preparation time and improve nutritional balance
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https://vivid-table.com/ ・Private brand “Vivid TABLE” development background Background of the initiative Consumers are increasingly looking for Taipa as the number of dual-income households increases and the number of cases where they prepare the table while working is increasing. Additionally, although domestically produced foods have long been chosen from a safety perspective, in recent years
domestically produced foods have become even more important from a food security perspective. Consumers have limited time available for cooking, so they are demanding products that save time, and they are demanding services that suit more diverse lifestyles and needs. Aimed at people who support the dining table in their busy lives, such as dual-income households and households with children, simply arranging colorful table dishes will immediately brighten up the dining table, helping to shorten meal preparation time and improve nutritional balance. , will begin offering private brand frozen foods produced by the farm-direct e-commerce site Tabe Choku. Thoughts behind the service name Vivid Garden Co., Ltd. was started by founder Rina Akimoto after her family’s farming business went out of business. With the number of farmers decreasing nationwide and the amount of abandoned farmland increasing, we decided to name our company “Vivid Garden” because we wanted to “regain colorful farmland.” Since its founding, the direct-from-the-farm mail order service “Tabechoku” has grown, and we have not only contributed to the primary industry, but also added color to the dining tables of the 1 million consumers who purchase our products through delicious ingredients and
conversation-enhancing stories. We are proud to have provided the following. Therefore, we went back to the origins of naming our company and named our service “Vivid TABLE.” In addition to contributing to the primary industry, we will continue to increase the number of colorful dining tables by responding to the diversifying needs of consumers. ・Features of “Vivid TABLE” Feature 1: 3 meat main dishes that can be served directly to the table “Vivid TABLE” is a set of prepared table dishes that show you the face of a farmer whose vegetables are truly delicious. As the first part of the “Vivid TABLE” original menu, we will develop three main dishes using carefully selected ingredients from Tabechoku participating producers. Just put it on a plate and warm it up in the microwave for about 5 minutes, and you can serve it as is, making it easy to create a colorful meal.
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-ef141c6f4729155b82ea7022bb1f2bc7-3538×1856.png Vivid TABLE package image Feature 2: Products where you can see the face of the producer The original products of “Vivid TABLE” use ingredients from producers listed on the direct-to-farm mail order site “Tabe Choku.” There is also a QR code printed on the package that allows you to see the faces of the producers of the ingredients, and you can also order individual products if you are interested. Feature 3 You can also order popular frozen products from Tabechok At the time of the release of “Vivid TABLE”, in addition to the original three products, you can choose from about 10 products to purchase, including frozen products that are popular at Japan’s No. 1 farm-to-table e-commerce site “Tabe Choku”. ・Oysters in the shell gratin (from Kanawa Sea) ・Miyabi sea bream boneless fillet (Sakata Fisheries) ・Kinka Pork Shumai (Hirata Farm) ・Kannonike pork minced meat cutlet (Kannonike pork) ・Sea bream pickled in soy sauce (Fukunari) ・Sea bream carpaccio (Fukunari) ・Tori sashimi (Kashiwa/Chicken sashimi specialty store Omasakura production farm direct sales store) ・Service overview of “Vivid TABLE” Sales page URL: https://vivid-table.com/ Start date and time ・November 7th (Thursday) ~: Start accepting orders ・Around the week of November 25th (Monday): Product delivery starts Service format ・Subscription type (regular purchase) service where you can choose your favorite menu ・Trial orders, passes, and temporary suspensions are OK (no penalty if canceled after one delivery) Plans and prices ・M Plan (12 meals): 798 yen (tax excluded) per meal (862 yen (tax excluded)) ・S Plan (8 meals): 848 yen (tax excluded) per meal (916 yen (tax excluded)) Campaign To commemorate the release, a first purchase discount campaign will be held ・40% OFF from regular price ・Ends as soon as the budget limit is reached ・About Vivid TABLE original products Demi-glace hamburger with lots of vegetables A light hamburger steak filled with juicy tomatoes and plenty of vegetables.
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-ce30b066bb276e763ce2d2fb602568e5-1126×781.jpg Vivid TABLE・Demiglace hamburger with lots of vegetables Chicken steak pomodoro sauce Moist grilled chicken steak finished with fresh tomato sauce.
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-b6c145b017450761b585c0d0b41990ed-1126×781.jpg Vivid TABLE・Chicken Steak Pomodoro Sauce Pork belly and seasonal vegetable papillot A luxurious dish of seasonal vegetables and pork tossed with a rich roasted sesame sauce containing plenty of peanuts.
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-2751a78891249cddb865fb91bfac22d5-1126×781.jpg Vivid TABLE・Pork belly and seasonal vegetable papillot ・About the producer of Vivid TABLE We use ingredients from producers listed on the direct-from-the-farm mail order site “Tabe Choku.” Tokachi Kawata Farm Otofuke-cho, Kato-gun, Hokkaido Carrot
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-46b9cb2cf7e7bdc972acbf02b66b8791-3000×2000.jpg Tokachi Kawata Farm https://www.tabechoku.com/products/110673 Carrots such as “Aroma Red” are grown by hand without relying on pesticides as much as possible. We aim to cultivate healthy fields by generously applying organic fertilizers such as seaweed and fish meal that are rich in amino acids and minerals. Kano Farm Shunan City, Yamaguchi Prefecture Pork
https://prcdn.freetls.fastly.net/release_image/25043/293/25043-293-b4b533fa778f6b99571023660140f7e4-1772×1180.jpg Kano Farm https://www.tabechoku.com/producers/3077440 Shikano Farm uses pork raised in the deep mountains, which is further away from the highland towns. The highlands, which feel cool under the shade of trees even in midsummer, are a friendly environment for pig farming, and in this blessed environment, Hypo pigs with soft meat and fine-grained characteristics are raised with great care under strict hygiene management. I’m doing it. ・About eating chalk Tabechoku is a direct mail order site where you can purchase ingredients and flowers directly from carefully selected producers. We have achieved 9 No. 1 (*1) rankings in terms of recognition and usage rate among Japan’s direct-to-farm mail order sites. The store handles all kinds of ingredients, including vegetables and fruits, as well as rice, meat, fish, and drinks, as well as flowers, and is unique in that it allows consumers to directly communicate with producers, such as by telling them what they think of the food they have eaten. As of September 2024, the number of users has exceeded 1 million, the number of registered producers has exceeded 10,000, and approximately 50,000 carefully selected masterpieces are exhibited. ・URL:
https://www.tabechoku.com/ ・Official X (Twitter):
https://twitter.com/tabechoku ・Official Instagram:
https://www.instagram.com/tabechoku/ ・Service introduction video that explains the concept and story of Tabe Choku (*1) Among domestic direct-to-product mail order sites, “Customer Awareness,” “Customer Usage Rate,” “Customer Usage Intention,” “Number of Web Accesses,” “Number of SNS Followers,” “Number of Producers,” “Producer
Awareness,” and “Production Ranked No. 1 in nine categories: customer usage rate, producer usage rate, and producer usage intention. https://img.youtube.com/vi/MdbFpqtryaU/sddefault.jpg
https://www.youtube.com/watch?v=MdbFpqtryaU ・About Vivid Garden Representative: Representative Director and President Rina Akimoto Head office location: 4F Daiichi Building, 1-7-3 Hamamatsucho, Minato-ku, Tokyo Establishment date: November 29, 2016 Business details: “Tabe Choku”, a direct mail order site where you can purchase ingredients and flowers directly from producers nationwide, “Tabe Choku Dot Me”, an online supermarket, “Viivid TABLE”, a frozen food brand where you can see the face of the producers, hidden stores nationwide. Development and operation of “Koreda Gift”, a gift concierge service that presents famous items with stories Company HP: https://vivid-garden.co.jp/