“Domohorn Wrinkle” 50th Anniversary POP-UP Event “Bikatsu Cafe” Saishunkan Pharmaceutical Co., Ltd. Presentation Event Held ~Brand Ambassador Kengo Kora will be on stage at the event~ Saishunkan Pharmaceutical Co., Ltd. Press release: November 7, 2024 “Domohorn Wrinkle” 50th Anniversary POP-UP Event “Bikatsu Cafe” Saishunkan Pharmaceutical Co., Ltd. Presentation Event Held ~Brand Ambassador Kengo Kora will be on stage at the event~ Open for a limited time at Daikanyama T-SITE GARDEN GALLERY for 5 days from Thursday, November 7th to Monday, November 11th
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-90e750e4dc7ff5f419aa1a64dd8812e2-3900×2599.jpg
Prefecture, Representative Director and CEO: Masaaki Nishikawa, hereinafter referred to as Saishunkan Pharmaceutical Co., Ltd.) is The POP-UP event “Bikatsu Cafe” commemorating the 50th anniversary of the “Domohorn Wrinkle” brand opened on Thursday, November 7, 2024. It will be held for a limited time at Daikanyama T-SITE GARDEN GALLERY for 5 days from today until November 11th (Monday) . Although the brand is known as the “leading expert in aging care*¹,” you can experience its design, which is surprisingly little known, through the fun of incorporating the “Kampo ideas” that form the basis of Saishunkan Pharmaceutical Co., Ltd. into your lifestyle. You can try out the renewed version of our main product “Cream 20”, which is scheduled to be released to the general public next year, in a special manner*². To commemorate this, on November 7th (Thursday), the first day of the POP-UP event, we will invite brand ambassador actor Kengo Kora to the 50th anniversary POP-UP event “Bikatsu Cafe” of “Domohorn Wrinkle”. Saishunkan Pharmaceutical Co., Ltd. held a presentation. At this event, which will be the first time for Mr. Takara to appear on stage in the media after recently announcing his marriage, in addition to the highlights, he will also talk about his 20th anniversary as an actor and the announcement of the “symbolizing kanji character” that reflected on this year. We also received a talk related to “Ikatsu”. *1: Care according to age *2: Photography is prohibited inside the venue as it is not yet released ■ Overview of POP-UP event “Bikatsu Cafe” ▪Event name: Power of nature x self-healing power = Beauty “Beauty Cafe” Saishunkan Seiyakusho ▪Date and time: Thursday, November 7, 2024 – Monday, November 11, 2024 11:00-19:00 (last reception 18:30) Public opening hours on the first day, November 7th (Thursday) are 15:00-19:00 Last day, November 11th (Monday), 11:00-18:00 (last reception 17:30) ▪Location: Daikanyama T-SITE GARDEN GALLERY (16-15 Sarugakucho, Shibuya-ku, Tokyo) ▪Admission: Free/No reservation required. Please come to the venue on the day. ▪Menu: 1. Check your health by drinking “Schomiza tea” 2. Depending on the results of your physical constitution check, choose a medicinal meal that is delicious for your body from 4 different flavors. Try the soup porridge. Soup porridge systematizes the nutrients, effects, colors, etc. of ingredients using Chinese medicine ideas This is a product of Saishunkan Pharmaceutical Co., Ltd. made based on a medicinal recipe. 3. Domohorn wrinkle touch-up (Use a special device to check the “skin trouble trends seen from your constitution” chart and skin condition supervised by a Chinese herbalist. Experiences you can check) 4. Advance trial experience of the renewed version “Cream 20″ which will be released to the general public next year 5. Special gifts for visitors (conditions and quantity restrictions apply) ■11/7 (Thursday) Presentation on the first day of the event On the day of the event, in addition to introducing the event outline and content outline, we will also talk about the first treatment that combines Chinese medicine and Western medicine with actor Kengo Kora, who has been appointed as the first Domohorn Wrinkle brand ambassador this year. We will invite Yoshihiro Imazu, the director of Shiba Daimon Imaz Clinic, who is famous for his work, to explain about “beauty treatment” based on “Kampo ideas,” which form the basis of Saishunkan Pharmaceutical Co., Ltd., as well as to give a tryout at the venue. We had you experience the “beauty menu” that you can enjoy.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-89acc3760db0df8c4fcd14b078ca1758-3900×2600.jpg Mr. Kora’s presentation 1.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-d4becee357d34d3b0257fdc3aa11dc1b-3900×2600.jpg Mr. Kora’s presentation 2. ■“Beauty treatment based on Chinese herbal ideas” explained by a leading expert in treatment that combines Chinese herbal medicine and Western medicine We believe that “humans are also a part of nature,” and that the various life phenomena that occur in the human body are strongly connected to nature. ”. The effectiveness of Chinese medicine, which is considered to be the “power of nature to increase vitality,” has begun to be
scientifically proven, and in recent years, “Kampo” has been attracting attention. Dr. Imazu, who is also supervising the original chart of “Skin trouble trends seen from your physical constitution” that will be distributed at the event venue, has a deep understanding of “somehow unwell” that may not be clearly diagnosed at the hospital. About Chinese medicine that can be effective by adjusting the body. Furthermore, the highlights of this event include aspects of “life hacks” that can be incorporated into daily life and make the seasons easier, and the uniqueness of “Domohorn Wrinkle,” which is not only based on Chinese medicine ideas but also fused with science. He spoke about sexuality and other topics from the perspective of a Chinese herbalist.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-9af7318f06a6aa4b846c37a7303bc43c-3900×2600.jpg Professor Imazu’s presentation 1.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-3e68e04856759fd6e07294e673237055-3900×2600.jpg Professor Imazu’s presentation 2. ■Mr. Takara sampled “Schomiko tea”, one of the “beauty menu” items. What foods should your body consume right now? While experiencing the “Beauty Menu,” which is the content of this event, Ms. Kora was asked by the MC if she incorporates “Kampo”-like life hacks into her daily life. I go to the store and get a prescription for a unique blend of herbal medicine, and when I feel unwell, I take a bath and stretch.”I always manage my physical condition with a “precautionary” mindset. I got a glimpse of how you are dealing with your own body. In addition, Ms. Kora, who drank “Schomiko tea”, which is one of the beauty menu items and can tell how you are feeling at the time, said, “It felt sour at first, but the aftertaste felt a little salty.” In response to the comment, Dr. Imazu diagnosed Takara-san’s physical condition, saying, “It’s highly likely that he has a coldness” in his body. Furthermore, this time, as part of his “dietary regimen,” Mr. Takara was given the “Niboshi Black Bean”, which contains ingredients that should be taken when the body is cold, from Saishunkan Pharmaceutical Co., Ltd.’s popular product “Healthy Medicinal Soup Porridge”. We sampled the flavored medicinal soup porridge. Mr. Takara tasted the food that he usually takes. He expressed his surprise at the fact that it was a Chinese herbal medicine that soothes the kidneys, which are associated with coldness, and commented, “The taste of the soup stock is strong, and it’s filling and absorbs into your body.”
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-272413f35b83fa4d52e6867988e5945d-3900×2600.jpg Tasting of Mr. Kora’s “Schomiko tea”
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-4750695f520c2fc4e3c1fa1c80f68831-3900×2600.jpg Mr. Kora tasting “Medicinal soup porridge” ■Kora-san is celebrating his 20th anniversary as an actor this year. Commented, “To celebrate my 50th anniversary as an actor, I want to continue to be healthy in body and mind.” 50th anniversary since the birth of the “Domohorn Wrinkle” brand. Since this is the 20th anniversary of his career as an actor, we asked him what he would like to continue doing from now on until he reaches his 50th anniversary. Mr. Kora said, “Acting is a job that can be continued for a long time, so it is important to have a healthy body.” He also said, “I enjoy nature in the morning and feel refreshed.” We received comments regarding mental maintenance. ■Is cycling a new beauty routine that Takara-san has recently started incorporating into her daily life? In line with the event’s concept of “beauty activities based on Chinese medicine ideas,” when asked about the “beauty activities” routine that she has recently started incorporating, Takara answered, “I think exercise is important, so I ride my bicycle on my days off. “He showed us his private side. Also, when I asked Mr. Takara about the methods he has been using to manage his health recently, he replied, “When I’m concerned about my health, I try to keep my weight down to between 50 and 70 minutes,” which is also relevant to this event. Mr. Kora taught us his unique secret to good health, which incorporates “nutrition,” “body,” and “mental health” into your lifestyle. The meeting ended with the message, “This is the season when your physical condition tends to
deteriorate, so please be aware of your own body, review your lifestyle habits, incorporate Chinese herbal medicine, and stay healthy.”
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-4f8e089b01d806bf641acd32da0fa26f-3900×2600.jpg Discussion with Mr. Imazu and Mr. Kora
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-fa726ee03b8758b3a472beea2a27531a-3900×2600.jpg Mr. Kora’s comment ■Comments from the event manager Hiromi Otonari, Director of Public Relations, Brand Communication Department, Saishunkan Pharmaceutical Co., Ltd. Saishunkan Seiyakusho is a Chinese herbal medicine company (a fusion of Chinese herbal ideas and science). Our main product, Domohorn Wrinkle, was born in Japan as the first basic cosmetic product containing collagen, and this year it has developed into a skin care product based on Chinese medicine philosophy that takes advantage of the skin’s natural physical strength. We are celebrating our 50th anniversary. The concept of this event, which will be held for 5 days only from today, is “The power of nature x self-healing power = beauty activity”, which is an idea that our company has cherished since its founding. We hope that you will enjoy the “ α” suggestions that can be easily incorporated through experiential content at the venue.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-ad88c01e594cd33c9fd5ac1455307789-3900×2600.jpg Inside the event space ■“Power of nature x self-healing power = beauty” Aim of “Beauty Cafe” Saishunkan Seiyakusho Now, the
effectiveness of Chinese herbal medicine is beginning to be
scientifically proven, and its power is attracting attention. Chinese medicine believes that “humans are also part of nature,” and that the various life phenomena that occur in the human body are strongly connected to nature. We believe that the “power of nature to increase vitality” helps living things with their innate “recovery power to return to their original state = self-healing power.” Saishunkan Seiyakusho, a Chinese medicine pharmaceutical company based on this knowledge, will now open a limited-time cafe where you can experience the equation of “power of nature x self-healing power = beauty” derived from years of research. The theme of “Beauty Cafe” is “The power of nature x self-healing power = Beauty”. Through “the idea of Chinese medicine, which is based on the idea that humans are also a part of nature,” we use the power of the natural world as our ally to realize our true nature. It is familiar to the idea of approaching the “original power” of the body and aiming for healthy beauty. At “Bikatsu Cafe”, you can also try the renewed version of “Cream 20”, a representative product of the “Domohorn Wrinkle” brand, in advance of its release in 2025. In addition, we will also have content limited to this event, such as an original chart of “skin trouble trends seen from your constitution” supervised by a Chinese herbalist. Please take this opportunity to experience “beauty” that combines Chinese medicine ideas and science. ■Menu that you can experience at “Bikatsu Cafe” Beauty menu 1. Check your physical condition by drinking “Schomiza tea” First, we will offer Schisandra tea, a Korean herbal tea whose taste changes depending on your physical condition. Depending on the taste you feel is strongest, such as sourness, bitterness, sweetness, spiciness, or saltiness, you can determine your current physical condition and the foods that are suitable for that condition.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-31db13210f2b766eb2b4bbfb1f4bd2a7-3900×2933.jpg Korean herbal tea “Schisandra tea” Beauty Menu 2.: Sample “Medicinal Soup Porridge” according to your physical condition Depending on the results of step 1, select the “body odor” that suits your physical condition from among the four flavors. Enjoy a delicious medicinal soup porridge. Soup porridge is Medicinal recipes that systematize the nutrition, effects, colors, etc. of ingredients using Chinese medicine ideas This is a product of Saishunkan Seiyakusho, which is based on.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-b03ef06b5582db99e1940c6085993af9-2637×1758.jpg Medicinal soup porridge Beauty Menu 3.: Experience Domohorn Wrinkle “Domohorn Wrinkle” was also developed based on the idea of Chinese medicine Basic cosmetics. At Bikatsu Cafe, we carry all Domohorn Wrinkle products In addition to being able to try out the brand’s representative product, “Cream 20″ You can try out the renewed version of the product in advance of its release in 2025*. In addition, there is an ori “skin trouble trends seen from your constitution” supervised by a Chinese herbalist. Digital charts and skin diagnostic machines are also available. *Photography is prohibited inside the venue before the sale.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-f7ea1ca4bed32bbe0e19bc58b2489732-2048×1366.jpg Image during skin measurement ■Special gift 1. Those who register for Domohorn Wrinkle’s official account on SNS at Biikatsu Cafe will receive Domohorn Wrinkle [basic 4 items] samples twice in the morning and evening (1 day’s supply). (Either LINE friend registration or Instagram follow) 2. For those who post on Instagram with the specified hashtag “#PR #Domohorn Wrinkle #Beauty Cafe” at Beauty Cafe, you will receive Domohorn Wrinkle [Basic 4 points] sample twice in the morning and evening (one day’s worth) In addition, Domohorn Wrinkle’s most popular sheet mask “Hadayo” (1 piece), 100% natural herbal medicine bath salt “Yoyoyakuto” (1 package), and “Delicious medicinal soup porridge for the body” are also available as point exchange items for Domohorn Wrinkle. We will give you a “special gift set” containing (1 serving). You can enjoy a “beauty-activation experience” unique to Saishunkan Seiyakusho. *Limit one gift per person. *Gifts are limited in quantity and will end as soon as they are gone. About product details
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-ee19298fba9d2596ed2e725e80bf57f5-2000×1500.jpg Domohorn wrinkle product lineup Domohorn Wrinkle It was born as Japan’s first basic cosmetics containing collagen, with a brand name that included the concepts of “anti-aging” and “aging care,” which did not yet exist in 1974. With pride as a pioneer, we continue to pursue “always the latest, always the best” as professionals in
“collagen” and “aging care.” While having the advantage of the Western style of “quick action” that “copes” with problems that have arisen, we focused on the “skin’s physical strength itself” that takes a bird’s-eye view of the “whole” and proactively anticipates fluctuations before skin problems arise. , is
characterized by its design based on an oriental approach.
https://prcdn.freetls.fastly.net/release_image/51751/89/51751-89-6091c3aad3512a7b4eced4ee4769308e-650×510.png Delicious medicinal soup porridge for the body Delicious medicinal soup porridge for the body Focusing on “deep body temperature”, which is closely related to biological rhythm (weekly rhythm), we create medicinal recipes that systematize the nutritional balance of dietary fiber and vegetables, as well as the nutrition, effects, and colors of ingredients using Chinese medicine. Developed based on. It became such a popular product that it sold out immediately when it went on sale in 2022 for Saishunkan Seiyakusho “members.” Now that it has become a standard year-round product, cumulative sales have exceeded 1 million servings. ■ About Domohorn Wrinkle 50th Anniversary “THANKS PROJECT” event The basic cosmetics “Domohorn Wrinkle” was born in 1974 as the first skin care product in Japan to contain “collagen” *¹. The “50th anniversary” in 2024 is a “history of co-creation” with many stakeholders, so Saishunkan Pharmaceutical Co., Ltd. will carry out the “Domohorn Wrinkle 50th Anniversary THANKS PROJECT” for two years to express its “gratitude”. Currently being implemented*². As part of these efforts, we have already started a project to “return water to Kumamoto,” which aims to “return a portion of our sales to our customers” and to realize our vision of “a tomorrow connected to nature and people.” Measures such as “starting donations” are being implemented. This event is an expression of our gratitude to society for giving us recognition as a “leading expert in aging care,” but in lieu of this opportunity, we will use the “Chinese medicine concept” that forms the basis of Domohorn Wrinkle. We will once again propose a new habit called “life hack” and “beautification” that uses the power of nature on your side. *1: Moisturizing and smoothing the skin *2: Scheduled for one year before and after, starting from January 2024 to the end of November of the following year, centered on December 2024
