[Kirin Beer Co., Ltd.] Arata Iura appears in the new web movie of the “Kirin Freeze (R) Sugar Free” series!
Kirin Beer Co., Ltd. Press release: November 12, 2024 Arata Iura appears in the new web movie of the “Kirin Freeze (R) Sugar Free” series! The new “Freezing (R) Muto”‘s “tastiness without adding anything” is sung a cappella to a parody of THE BLUE HEARTS’ “Endless Uta.” It’s the deliciousness that doesn’t have to be added.” Released on November 12th. Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) has launched the Kirin Hyoketsu (R) Sugar-Free (hereinafter referred to as Hyoketsu (R) Sugar-Free) series, which is made without using any sugars or sweeteners and has a fruity flavor that is not sweet. Products manufactured in September will be gradually renewed*1, and communication will be renewed with the new brand message of “No sugar. That’s the deliciousness without adding anything.” In line with this, we have newly appointed actor Arata Iura to create a web movie that promotes the “deliciousness without added sugar” of the new “Freezing (R) Sugar Free” from Kirin Beer YouTube on Tuesday, November 12, 2024. It will be published on the official channel. *1 Only the package of “Freezing (R) Unsweetened Lemon ALC.9%/Grapefruit ALC.4%/Shikwasa ALC.7%” has been renewed
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https://prcdn.freetls.fastly.net/release_image/58509/71/58509-71-2517d1d53555b6dfd38f4a12a3698e5d-1080×1920.jpg ■“Freezing (R) Sugar Free” series New web movie production background According to our research, customers who have never tried “Freeze(R) Sugar-free” have the impression that “Sugar-free is bland and difficult to drink,” which is a barrier to trying it. I did. In this renewal, we have strengthened the unique value of “Hyouketsu (R) Sugar-Free”, which is “refreshing and clear taste without adding unnecessary sweetness”, and we have improved the unique value of “Hyoketsu (R) Sugar-Free”. We will also approach customers who have never tried it before. On top of that, we want those who don’t yet know about “Freeze(R) Sugar-Free” to know about its appeal, so we created a “Sugar-free We will be developing a web movie starring Arata Iura, who has gained support from a wide range of generations as an adult who understands “the deliciousness that does not add anything.” ■“Sugar-free. It’s the deliciousness that doesn’t add anything. Story On the wooden deck with the blue sky and ocean in the background, Mr. Iura is singing an a cappella parody of THE BLUE HEARTS’ famous song “Endless Uta” while pouring “Hyouketsu (R) Sugar Free” into a glass filled with ice. . “Unsweetened is delicious without added sugar~♪” “It’s delicious without added sugar~♪” “Let’s drink unsweetened without added sugar~♪” “To feel the deliciousness~♪” While humming, “Freezing (R) Mr. Iura takes a sip of “Sugar-Free” and feels completely refreshed. Through stories that depict people smiling and expressing their feelings aloud, we will impressively promote the new brand’s message of “No sugar. It’s delicious without adding sugar.” ■“Freezing (R) Sugar Free” series WEB movie overview Title: Freezing (R) Sugar-free “Sugar-free. It’s the deliciousness that doesn’t add anything. Edition” (15 seconds) Cast: Arata Iura Publication start date and time: November 12, 2024 (Tuesday) 0:00 AM Public site: Kirin Beer YouTube official channel URL:
https://youtube.com/shorts/SLGZHv0AgrA ■“Sugar-free. It’s the deliciousness that doesn’t add anything. Edition” (15 seconds) WEB movie cut
https://prcdn.freetls.fastly.net/release_image/58509/71/58509-71-4708dff88904b5748d7cdef0fb71b6e5-766×610.png ■ Interview with Arata Iura –Please tell us your impressions of the shoot. I was able to take photos in a perfect location where the weather and scenery were perfect for the product, feeling a refreshing breeze and feeling refreshed. I’ve actually been to this area several times for filming, and I can see the filming location from there, and I’ve always thought it was a very quiet and nice place. So when I heard about the shooting location, I was surprised, and while I was taking a break, I was looking out at the sea, thinking that the view would be different from here. I also think it was a good thing that the director was someone I knew and had worked with in the past on movies and video productions, so I had a good relationship with him, so I was able to approach filming with peace of mind. ――Please tell us how you felt when it was decided that you would appear in the web movie of “Hyoketsu (R) Muto”. I had always liked and drank “Hyoketsu (R) Unsweetened,” so I thought it was a great honor. Also, Kirin has been selling label-less tea and black tea from an early stage, and when I first saw it, I was very surprised and moved. I guess you could say that he was one of the first to show his desire for the world to become like this through his actions. I am also working on resolving local issues and working on the environment in my daily life, within my reach, and on a small, individual level. The various initiatives taken by global companies that can have a big impact are truly encouraging and give us great courage as role models. I respect Kirin’s social contribution activities and environmental efforts, so I was very happy to be approached. ――Who do you drink “Freeze (R) Sugar Free” with and in what situations? It’s a product I’ve always loved, and I often drink it when I’m camping, having a barbecue, or spending time in nature. This is because camping meals that are prepared in a short amount of time and often have distinct seasonings and require oil, are a perfect match for Freeze (R) Sugar-Free. That’s why, even at the camping events I hold once a year, I always have “Freeze(R) Sugar Free” available in the places where all the staff eat and gather together. I think it’s a very luxurious and fun time to drink “Freezing (R) Sugar Free” with your friends while eating the camp food you made together. –The scene where you hummed the lyrics of THE BLUE HEARTS’ “Endless Song” was an impressive shoot. What was it like actually singing it? As a member of the direct exposure generation who grew up listening to the Blue Hearts since I was a teenager, I had the pleasure of officially humming the songs in these videos. If I could travel back in time, I would tell my teenage self, “The Blue Hearts song I’m currently listening to so obsessively will be a parody in the future, and many people will hear it.” (lol). It was a very happy time. –What was difficult about the scene where you were humming a song? I had the original song stuck in my head, so the song itself was easy to sing, but I almost ended up singing the original song exactly during the actual performance. Each time, I thought, “Oh, no, no, no!” When I hear that rhythm, the lyrics of the original song naturally come out of my mouth. It was very difficult to convert my brain to this parody version and suppress my feelings. However, once you get used to it, it becomes easier to sing, and the filming itself was a lot of fun. –I heard that you like THE BLUE HEARTS, Iura-san. Please tell us how and why you started liking them. When I was in middle school, the Blue Hearts were often on TV, and their songs were played as a matter of course.I loved music even back then, and I listened to songs by many different bands. Among them, I especially loved the Blue Hearts, and I was impressed by how honest their songs were. Even now that the band has changed, they are still my favorite band and I continue to follow their movements and comments. ■Performer profile Arata Iura Born September 15, 1974 in Tokyo. In 1998, she made her first leading role in a movie, “Wonderful Life”. Since then, he has appeared in many popular works such as movies and TV. Appearances in 2024 include the movies “Golden Kamuy,” “Seishun Jack: Can You Stop Us? 2,” “Tokyo Cowboy,” “The Last Mile,” and the dramas “Taiga Drama: Hikaru Kimi e,” “Ossan’s Love Returns,” and “Ossan’s Love Returns.” Unmet: Diary of a Brain Surgeon,” “Golden Kamuy – Hokkaido Tattooed Prisoner Contest Edition,” “Incompetent Hawk,” etc. Currently, the movie “ADABANA” starring him is being released. The waiting list includes the movies “MIRRORLIAR FILMS Season 6 “Kafune no Prayer” (scheduled to be released on December 13, 2024) and “I Stopped Conquering the World” (scheduled for release in February 2025). In addition, her activities are wide-ranging, including serving as the director of the “Mini Theater Park” that supports movie theaters, the director of the apparel brand , and the founder of the sustainable cosmetics brand .
https://prcdn.freetls.fastly.net/release_image/58509/71/58509-71-6b2f5939befe8eab7dd405e93c91c8ed-289×428.jpg Regarding the renewal release of “Kirin Freezing (R) Sugar Free” In this renewal, we have refined the taste to make it easy to drink and never tire of drinking, with a refreshing fruit flavor that stands out because no unnecessary sweetness is added. Regarding the design, we have improved the impression of “clear deliciousness without any unnecessary elements”. By reinforcing the unique value of “Hyoketsu (R) Unsweetened”, which is “refreshing and clear taste without adding unnecessary sweetness”, we have made it easier for people to drink “Hyoketsu (R) Unsweetened” in the past. We will also approach customers who do not have one. [Product Features] • “Kirin Freezing (R) Unsweetened Lemon ALC.7%” Content renewal points It retains the refreshing lemon flavor, but is now easier to drink and has a taste that you won’t get tired of drinking. You can enjoy the crisp lemon fruit flavor and the clear and clear texture. (fruit juice 3.4%) • “Kirin Freezing (R) Unsweetened Lemon ALC.4%” Content Renewal Points It has a refreshing taste that is more satisfying to drink, with a sharp lemon sourness. Enjoy a smooth drinking experience. (Fruit juice 2.7%) • “Kirin Freezing (R) Sugar-free Grapefruit ALC.7%” Content renewal points Enhanced grapefruit aroma and fruitiness. It has a refreshing grapefruit flavor and a pleasant aftertaste. (fruit juice 3.6%) • Package renewal point The upper design enhances the impression of the simple silver and white background, making the clearness typical of “Freezing (R) Sugar Free” even more appealing. In addition, by placing the fruit near the sugar-free logo, we enhance the refreshing and delicious impression.
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