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WACUL Co., Ltd. WACUL Representative Director Kakiuchi will be speaking at a seminar at the 1st Sales and Mark eting DXPO Tokyo ’24 Autumn

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[WACUL Co., Ltd.] WACUL Representative Director Kakiuchi will be speaking at a seminar at the 1st Sales and Marketing DXPO Tokyo ’24 [Autumn] ​
WACUL Co., Ltd. Press release: November 12, 2024 WACUL Representative Director Kakiuchi will be speaking at the seminar at the 1st Sales and Marketing DXPO Tokyo ’24 [Autumn] At the “1st Sales and Marketing DXPO Tokyo ’24 [Autumn]” to be held on November 21-22, 2024, sponsored by Boutiques Co., Ltd. Representative Director Kakiuchi will be speaking at the seminar on the following day.
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Strategies to improve LTV with the aim of creating products and brands that will be loved for many years to come – 4 ways to eliminate bottlenecks that cause you to lose customers – WACUL Co., Ltd. (Address: Chiyoda-ku, Tokyo, Pronunciation: WACUL, Representative Director and President: Ryohei Obuchi, Securities code: 4173, hereinafter referred to as the Company) supports marketing DX from strategy to execution with data and knowledge as the core. will be held at Tokyo Big Sight from November 21st to 22nd, 2024 at Boutiques Co., Ltd. I will be speaking at a specialized seminar on November 21st (Thursday) at the exhibition “1st Sales and Marketing DXPO Tokyo ’24 [Autumn]” sponsored by Yuzo. ■About the WACUL presentation seminar at the exhibition “1st Sales and Marketing DXPO Tokyo ’24 [Autumn]” In our presentation, Representative Director Kakiuchi will be speaking on the theme of “LTV improvement strategy for products and brands that will be loved for a long time – 4 ways to eliminate bottlenecks that are causing you to lose customers.” In measures to improve LTV (customer lifetime value), we highlight the “four bottlenecks (MAST)” that cause customers to flee, and introduce effective countermeasures for each point of contact between companies and customers. We will provide easy-to-understand explanations with a variety of examples so that those in charge of marketing, sales, and customer service departments can put them into practice immediately. Please feel free to join us. Apply here ​ ■Exhibition overview Exhibition name 1st Sales/Marketing DXPO Tokyo’24 [Autumn] Session period Thursday, November 21, 2024 – Friday, November 22, 2024 Time 9:30~17:00 Venue Tokyo Big Sight West 4 Hall Sponsored Boutiques Co., Ltd. ■Seminar overview Our presentation title Strategies to improve LTV with the aim of creating products and brands that will be loved for many years to come – 4 ways to eliminate bottlenecks that cause you to lose customers – Date and time of our presentation 11/21 (Thu) 11:40-12:40 Our speakers WACUL Co., Ltd. Representative Director Yui Kakiuchi Application URL
https://dxpo.jp/real/fox/tokyo24-2/sales/conf.html ■Speaker profile: WACUL Co., Ltd. Representative Director Yui Kakiuchi
https://prcdn.freetls.fastly.net/release_image/11052/349/11052-349-511d1d9e5dacbeda301b7596a9b871c2-2353×1423.jpg WACUL Co., Ltd. Representative Director Yui Kakiuchi Graduated from the University of Tokyo. Joined WACUL in 2013 from Bebit. We will launch “AI Analyst”, a tool that supports PDCA in marketing, from proposing improvements to verifying effectiveness. In 2019, we established WACUL Technology & Marketing Lab, an industry-academia collaborative research institute. As director of the research institute and CIO (Chief Incubation Officer), responsible for long-term business development both internally and externally, including planning and development of new businesses and new functions, DX consulting, PoC (proof of concept) with large companies, etc. I have served as He was appointed as the company’s representative director in May 2022. He is the author of “Digital Marketing Standards: Why do marketers repeat “measures that don’t produce results”? ” “BtoB marketing standard: Why do sales and marketing collide?” ” (both published by Nippon Jitsugyo Publishing) and “The LTV Trap” (Nikkei BP). ■About our strengths Our strength is that we can support both strategy planning and implementation based on data and knowledge. Our AI Analysts have been introduced to more than 39,000 sites and have implemented and measured the results of more than 12,000 measures, and have a wealth of data.Based on the knowledge generated from this, , we support the realization of lean marketing DX, from identifying effective measures to prioritizing and
implementing them, tailored to each client. The content we will be talking about at this conference will also be based on this data and knowledge. If you have any marketing issues or would like to improve your site, please feel free to contact us. Click here to consult with WACUL ​ ■About WACUL WACUL is a marketing DX company that realizes digital transformation (DX) of companies using big data and knowledge. We started a digital marketing consulting business in 2010, and since 2015 we have been offering the “AI Analyst Series” by combining advanced technology in data analytics that utilizes artificial intelligence and the knowledge we have accumulated through consulting. Furthermore, we will efficiently maximize our clients’ sales through marketing and sales DX, including WACUL DX consulting that provides organizational design and strategy planning, and matching of freelance digital talent. Company name: WACUL Co., Ltd. (pronunciation: Wakaru) Website: https://wacul.co.jp/ Head office location: 3-26-8 2F, Kanda Ogawamachi, Chiyoda-ku, Tokyo
Representative: Representative Director and President Ryohei Obuchi / Representative Director Yuki Kakiuchi Business details: “AI Analyst” who automates the PDCA cycle of digital marketing, “AI Analyst AD” and “AI Analyst SEO” who perform implementation and execution, “DX Consulting” which handles everything from strategy planning upstream to tactical and policy design. Developing marketing DX support services such as “MarketerAgent”, a matching service for digital marketing human resources Twitter: https://twitter.com/wacul_jp Facebook : https://www.facebook.com/wacul.co.jp/ ・“AI Analyst” is an automatic data analysis and improvement proposal tool that supports PDCA in digital marketing A marketing tool that automatically analyzes data and automates the marketing PDCA cycle, from proposing
improvements to measuring the results of implemented measures. Marketers can focus on the strategic tasks they should be doing instead of complicated tasks such as data analysis, policy management, and verifying the effectiveness of policies. Click here for the application site (free): https://wacul-ai.com/ ・All-in-one SEO service “AI Analyst SEO” that provides one-stop support for “content creation x external measures x internal measures x CVR improvement” We comprehensively support SEO measures from upstream to downstream and maximize the number of organic search CVs. Click here to introduce our services and request information:
https://wacul-ai.com/seo/lp/seo-consulting/ ・“AI Analyst AD”, an advertising management service that produces results through integrated operation with websites Utilizing the know-how of AI analysts, we select advertising media that are effective in acquiring CV and handle efficient advertising operations on your behalf Click here to introduce our services and request information:
https://wacul-ai.com/ad/ ・Freelance marketer recruitment service “Marketer Agent” We match companies with marketing DX human resources such as freelancers with specialized know-how, and support companies in building systems and producing results. Results based on the “problem identification ability” cultivated by WACUL through supporting over 1,000 companies and the analysis of over 39,000 sites We solve corporate problems using the best human resources available in the market. For companies, click here:
https://wacul.co.jp/lp/marketer-agent-for-enterprises/ Marketers here: https://wacul.co.jp/lp/marketer-agent/

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