Silver Egg Technology Co., Ltd. Explaining the next digital marketing trends from the latest US news

[Silver Egg Technology Co., Ltd.] Explaining the next digital marketing trends from the latest US news ​
Silver Egg Technology Co., Ltd. Press release: November 12, 2024 Explaining the next digital marketing trends from the latest US news ～Silver Egg holds its own webinar～ Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka Prefecture, President & CEO: Thomas Foley, Stock Code 3961, hereinafter referred to as the Company), which provides digital marketing services based on AI technology, announced on November 27, 2024. Webinaron (Wednesday) “Learning about the next trends in digital marketing from the latest US news ~ AI image recognition, zero-party data, micro-moments, predictive AI ~” We will be holding a
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Webinar overview In 2024, “business utilization of AI” will finally gain momentum in the marketing industry. As major companies proceed with trial operations of knowledge services that utilize generative AI and LLM, existing marketing tools are also beginning to evolve through the application of AI technology. So, what kind of technology will be the next marketing trend? This webinar will focus on four marketing technology keywords that are attracting attention in the United States: “AI image recognition,” “zero-party data utilization,” “micro-moments,” and “predictive AI.” We will introduce the impact of these technologies on marketing and specific examples, and also tell you how our company is working with these technologies. ■ Lecture topics AI image recognition The application of generative AI technology has improved the accuracy and speed of image recognition services, and they are once again attracting attention in the apparel and interior design industries. Leverage zero-party data As the use of data is further restricted due to personal information protection, there is an increasing number of cases in which data voluntarily registered by customers is actively used for marketing purposes. One reason is that advances in AI technology have made it possible to handle more diverse data. Micro-moment marketing Marketing methods that respond to customers’ desire to “do something now” are becoming revitalized once again. Thanks to increased information processing speed, such as MA customer service tools and real-time
recommendations, more detailed proposals are becoming a reality. Predictive AI In contrast to generative AI, which realizes the generation of images and text, predictive AI technology, which is used for market prediction, is also evolving. It is also an important technology for micro-moment marketing and zero-party data utilization. ■ Webinar overview Title: Learn about the next trends in digital marketing from the latest US news ~AI image recognition, zero-party data, micro-moments, predictive AI~ Date and time: Wednesday, November 27, 2024, 16:00-17:00 Venue: Zoom Webinar *Please apply from the URL below. Participation registration URL:
https://www.silveregg.co.jp/archives/event/2024-11-27-Next-Trend-Digital-Marketing-webinar Participation fee: Free Sponsored by: Silver Egg Technology Co., Ltd. ■ Webinar program 16:00 – 16:05 Opening remarks 16:05 – 16:35 Learn the next trends in digital marketing from the latest US news 16:35 – 16:45 Introducing our new services “Igent Recommender S” and “V-Reco” 16:45 – 17:00 Q&A 17:00 Closing
―――――――――――――――――――――――――――――――――――――――――――――― td> About “Igent Recommender” https://www.silveregg.co.jp/service/recommender.html This is a real-time recommendation service provided by Silver Egg Technology Co., Ltd. that is equipped with a proprietary AI algorithm. Using a machine learning engine that guarantees both predictive accuracy and processing speed, we understand and analyze site access, purchasing status, and each user’s flow line in “real time,” and recommend products that match each individual’s tastes. It can be displayed instantly. Client companies can easily select and introduce the most suitable technology according to the usage situation, and can also verify effectiveness through AB testing. In addition, our dedicated consultants will continuously support you with
cost-effectiveness verification using a multifunctional management screen and reporting service, and measures to increase sales. [Igent Recommender introduction material]
https://go.silveregg.co.jp/01-AIsimple.html About Silver Egg Technology Co., Ltd. https://www.silveregg.co.jp/ Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization using AI (artificial intelligence) technology. We will realize the future of personalization with our high-performance product lineup, including IgentX, the industry’s highest level recommendation engine, and our consulting know-how that continues to deliver business results for our customers. 【Facebook】 https://www.facebook.com/silveregg 【X】
https://twitter.com/silvereggtech 【LinkedIn】
https://jp.linkedin.com/company/silver-egg-technology Company profile Company name: Silver Egg Technology Co., Ltd. Location: Facade Esaka Building 10F, 1-23-43 Esaka-cho, Suita City, Osaka Prefecture Toranomon Takagi Building 2F, 1-7-2 Nishi-Shinbashi, Minato-ku, Tokyo Representative: President & CEO Thomas Foley Established: August 26, 1998 Capital: 285 million yen (as of the end of June 2024) Business content: Development and provision of digital marketing services based on AI (artificial intelligence) technology