[WILLER Co., Ltd.] The TikTok account “Oshikatsu Expedition Girls by WILLER Official”, which has overwhelming support from “Oshikatsu” girls, has surpassed 10,000 followers!
WILLER Co., Ltd. Press release: November 14, 2024 The TikTok account “Oshikatsu Expedition Girls by WILLER Official”, which has overwhelming support from “Oshikatsu” girls, has surpassed 10,000 followers! ~Highway buses are practically free! A campaign will be held to give away 20,000 yen worth of express bus coupons to 3 people by lottery~ WILLER MARKETING Co., Ltd.
(Headquarters: Osaka City, Osaka Prefecture, President and CEO: Muneo Tsujimoto, hereinafter referred to as “WILLER”) is the official TikTok account of the reservation site “WILLER TRAVEL” “Oshikatsu Expedition Girls by WILLER Official” ( https://www.tiktok.com/@willertravel
“Congratulations! Over 10,000 followers” will be held. We will be holding a “Gift Campaign”.
https://prcdn.freetls.fastly.net/release_image/27749/308/27749-308-7a7d8332414804ac4b88ac3845953635-547×387.jpg ■About the “Congratulations! 10,000 Followers Reaching Present Campaign” To commemorate WILLER’s TikTok account exceeding 10,000 followers, those who followed the account and commented on the video between November 14th (Thursday) and November 27th (Wednesday). Three people will be chosen by lottery to receive a 20,000 yen express bus coupon that can be used on the reservation site “WILLER TRAVEL”. Depending on the express bus route you use, the fare may be free, and you can use it for a variety of purposes such as promoting, going home, traveling, etc., so please take advantage of this opportunity and apply. ・How to participate: Follow and comment on “Oshikatsu Expedition Girls by WILLER Official” ・Gift details: 20,000 yen worth of express bus coupons will be given to 3 people by lottery ・Campaign period: November 14th (Thursday) 18:00 to November 27th (Wednesday) 23:59 ・Account name: Oshikatsu Expedition Girl by WILLER Official ・Account URL: https://www.tiktok.com/@willertravel In the future, we will continue to incorporate the real “Oshikatsu” life into the account and interact with Oshikatsu residents to expand awareness of “WILLER”, make them fans, and promote the “Oshikatsu” culture. *WILLER’s TikTok account is in collaboration with studio15 Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takuma Iwasa, hereinafter referred to as “studio15”), which operates advertising agency business and production business in the short movie field centered on TikTok. It was opened in March of this year with the aim of increasing awareness of “WILLER”, which supports Oshikatsu, and gaining new fans. studio15 Co., Ltd.: https://studio15.co.jp/ ◇Reference material: What is the secret behind WILLER’s TikTok account gaining 10,000 followers in 8 months? WILLER’s TikTok account is particularly targeted at young users who are passionate about “Oshikatsu”. In addition to introducing the express bus “WILLER EXPRESS,” the site has been well received for its information that meets the travel needs of active women and for user-participatory video content.
https://prcdn.freetls.fastly.net/release_image/27749/308/27749-308-bd16743cb99a8a65de7068f21601d343-904×532.png In terms of follower attributes, 78% are women and approximately 73% are between the ages of 18 and 34, making this account a reach that focuses on young active girls, which is exactly what it was targeting. The following three main points contributed to its popularity and increase in number of followers. 1. Content specialized for pushing activities : Disseminate useful information for Oshikatsu fans, such as travel information for live expeditions and event participation, and transportation suggestions. Furthermore, the account is run by a “genuine active girl,” and the content is designed to hit the key points of users. 2. A mechanism to induce user comments : By creating a UGC-style video that doesn’t feel like a pushover, it will elicit comments from general users who have used WILLER’s express bus, and liven up the account along with fans. 3. Travel suggestions based on the experiences of Oshikatsumin: Based on the experiences and impressions unique to Oshikatsumin, the video that proposes Oshikatsu plans tailored to events and live performances has received many likes.
https://prcdn.freetls.fastly.net/release_image/27749/308/27749-308-18eb6a8c8cb8e20718ed819319b87849-541×382.jpg Through WILLER’s TikTok account, we were able to connect with fans who enjoy Oshikatsu. I also feel that studio15’s unique planning and editing capabilities are able to accurately convey the appeal of our express buses. In the future, we would like to continue to provide useful information to Oshikatsu users and support their travels. By focusing on a specific theme, Oshikatsu, we were able to reach a clear target audience. We hope to continue producing content that reflects user needs and grow even further.
