Yorito Co., Ltd.
The season for delicious sweet potatoes has arrived! ! Speaking of sweet potatoes! Japan’s largest sweet potato festival! “Sweet Potato Expo 2024” will be held from February 20, 2024 at Saitama Super Arena Keyaki Hiroba, the holy land of roasted sweet potatoes! We will announce store openings!
Dear sweet potato freaks, thank you for waiting! !
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The Sweet Potato Expo Executive Committee (Representative: Yusuke Wakabayashi, 4-1-20 Mejiro, Toshima-ku, Tokyo) will hold the event from February 20th (Tuesday) to February 25th (Sunday), 2024 at Saitama Super Arena Keyaki Hiroba. We would like to inform you that details such as the stores that will open at “Sweet Potato Expo 2024” have been decided.
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(Photo shows the “Sweet Potato Expo 2023” venue)
6 days to be thankful for sweet potatoes and be grateful for sweet potatoes! “Sweet Potato Expo” is a major sweet potato exposition where producers, sellers, and buyers gather together to focus on sweet potatoes. It will be held for the fourth time in 2024.
This year, in addition to the “National Yakiimo Grand Prix,” which has been powered up by changing the regulations, and the “Japan Sweet Potato Summit,” which introduces unique sweet potato producers every year, we have prepared a variety of content that will expand new possibilities for sweet potatoes. Masu.
Even with this year’s unusually hot weather, sweet potatoes grew deliciously all over Japan. We will deliver 6 days full of charm centered around such delicious sweet potatoes. Please stay tuned! [Image 8
Admission to “Sweet Potato Expo 2024” is free! Easy payment! ! This time’s “Sweet Potato Expo” will be held for free, unlike in the past! Until last time, the time you could stay at the venue was limited, but this time there is no time limit, so you can enjoy shopping as much as you like! If that happens, you’ll be worried about congestion, right? Therefore, this time, in order to make the checkout process smoother, we will be issuing common coins that can only be used within the venue! Payment at all stores will be unified to common coins. This makes your billing clear and easy.
[Sweet Potato Expo 2024 Shopping Coin]
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*Exchange 1,000 yen in cash for 8 yellow coins. The purple coin is equivalent to 10 yellow coins.
The main events are “Japan Sweet Potato Summit” and “National Yakiimo Grand Prix”
“Japan Sweet Potato Summit 2023-2024”
The “Japan Sweet Potato Summit” selects and introduces sweet potato producers from all over Japan who are working on unique and passionate initiatives. Introducing the 2023-2024 winners of the “Farmers of the Year” award, which highlights producers, and the “Sweet Potato of the Year” award, which spotlights sweet potatoes. What kind of sweet potato from which producer will be selected this year? Please expect by all means.
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(Photo shows Sweet Potato Expo 2023 “Japan Sweet Potato Summit 2022-2023” award ceremony)
“National Yakiimo Grand Prix 2024”
This Grand Prix is a hugely exciting event every year. Starting from this time, which will be held for the fourth time, we will be changing the regulations to be more strict in determining “really delicious baked sweet potatoes.” Specifically, we have created a new “Judge who will taste and compare all 25 types of yakiimo”, which general visitors can also participate in by purchasing a ticket. Please take a look and vote. It will be a “serious competition” where you will be judged solely on taste!
There are 25 participating shops from all over the country that specialize in roasted sweet potatoes.
Which store will be crowned the 4th generation champion?
If you love sweet potatoes, please come and participate in the judging at the venue!
*The exhibition menu of each store will be announced at a later date. [Image 15
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(Photo: Sweet Potato Expo 2023 “National Yakiimo Grand Prix 2023” award ceremony)
[National Yakiimo Grand Prix store opening] Store list
OIMO CAFE＆BAR apollo
&potato(R)
Imoyoshi store
Kyoto Imoya Potatoes and vegetables
CAFE imone
Romantic baked sweet potato sweet potato nest
Grilled sweet potato specialty store Imofukudo
Imoya Route
Honey potato restaurant Enmusubi
Miimo-OIMO-
OIMOcafe
Oimoto Lemonade
Kurataya Oimo Sweets
COEDO HACHI
sweet＆healthy SAZANKA
Kobe Imoya Shinomoto
Shibayama Farm
Oimoya Farmer’s Kitchen (Hamura City, Tokyo)
Yufuin/Omuta Hanipote
HIBIYAKIIMO Tokyo-
Super honey yakiimo pukupuku
Honey Potato Research Institute
Imoya Mitsu no Tsuki Kurashiki main store
Sea and Yakiimo Lucky’s
Kakegawa specialty deep-steamed baked sweet potato Ruiida
(in no particular order)
It’s not just the baked sweet potato that is delicious! Shops specializing in sweet potato sweets and food are also here! ! At “Sweet Potato Expo 2024”, we have gathered shops that pride themselves on sweet potato sweets and food so that you can learn about a wider range of ways to enjoy sweet potatoes! Enjoy a wide variety of sweets and creatively arranged food menus at the venue!
*The exhibition menu of each store will be announced at a later date. [Sweet potato sweets and food stores] List of stores
Imo no Ruan
Oimo weather
Satsuma sweet potato/dried sweet potato producer direct sales store Terunuma PatateDouse
I want it BASE TAKASHIYA
Hokkori sweet potato
Apprentice Farm Cafe
Sweet Potato Boys
(in no particular order)
[Sweet Potato Expo 2024 Event Overview]
Name: “Sweet Potato Expo 2024”
Event date and time: February 20th (Tuesday) – February 25th (Sunday) 10:00 – 18:00
Venue: Saitama Super Arena Keyaki Plaza
Simultaneous event: Japan Sweet Potato Summit 2023-24/National Yakiimo Grand Prix 2024
Venue access: [Train] 3 minutes walk from Saitama-Shintoshin Station 7 minutes walk from Kitayono Station
[By car] Immediately from the Shuto Expressway Saitama-Shintoshin Line “Shintoshin” exit
■Sponsored and managed by: Sweet Potato Expo Executive Committee Official website: https://imohaku.com/
Official Instagram: https://www.instagram.com/satsumaimohaku/ Official Twitter: https://twitter.com/satsumaimohaku
Official EC shop “Satsumaimo Hiroshi 365”: https://satsumaimo365.com/ ▼Click here to download the photo (there is no image of the coin. Thank you for your understanding)
https://drive.google.com/drive/folders/1OtMNwFPoNt2wuuDoAeN9yG7U3WAk-cZz 【inquiry】
Sweet Potato Expo Executive Committee Public Relations Office (within Yorito Co., Ltd.)
Address: Wakore Shinjuku Daiichi Building, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo
MAIL: press@imohaku.com
TEL: 03-6555-3480