[Asahi Breweries, Ltd.] Concept shop “SUPER DRY Immersive”
experience” “Lansumatsu DAY” will be held from September 3rd, offering subzero beer and frozen towels.
*Asahi Beer Co., Ltd.*
Press release: September 3, 2024
**
Concept shop “SUPER DRY Immersive”
experience” “Lansumatsu DAY” will be held from September 3rd, offering subzero beer and frozen towels.
*Achieved the target number of visitors of 30,000 at the end of August, one month ahead of schedule*
Asahi Beer Co., Ltd. (Headquarters Tokyo, President Kazuo Matsuyama) has opened an immersive beer concept shop “SUPER DRY” in Ginza since April.
Immersive
“Late Summer Day” will be held from September 3rd to the end of September. At the end of August, we exceeded our target number of visitors of 30,000 people, one month ahead of schedule. We aim to attract more customers through seasonal events.
“Lingering Summer Day” will be held the day after the Japan Meteorological Agency’s weather forecast announced that the
temperature in Tokyo the next day would exceed 30 degrees. The sub-zero “Super Dry” is poured into a glass that can be drunk deliciously while still being cold.
We offer a set of “Extra Cold” (285ml), frozen towels, and popular food menu items. A similar event was held from July 17th to August 18th as “Subzero Day,” and customers said, “The ice-cold Super Dry was especially delicious,” and “It was a perfect experience on a hot day.” It was well received.
This time, all beers offered during this period will be “Super Dry”. “Extra Cold” and will promote the “dry deliciousness” that is chilled in a store that fully embodies the brand’s worldview. At this time of year when the heat is still intense, we will create a special experience that can only be experienced in the lingering summer heat.
* ■SUPER DRY Immersive experience official homepage *
URL: https://www.asahibeer.co.jp/superdry/immersive-experience-bar/