When I changed what I talked about first, the other person’s reaction changed dramatically!
Explanation techniques taught by PR professionals: “What people who are good at explaining do in the first minute” is now in its second edition!
*Cross Media Group Co., Ltd.*
Press release: September 5, 2024
When I changed what I talked about first, the other person’s reaction changed dramatically!
Explanation techniques taught by PR professionals: “What people who are good at explaining do in the first minute” is now in its second edition!
Cross Media Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa), which publishes mainly business books and practical books, will publish the book “People who are good at explaining things” on September 5, 2024. We have reprinted the second edition of “What You Do in 1 Minute”. This book is written by author Ikuno Sasaki, who worked on public relations for Airweave and Vermicular when they rose from obscurity to national popularity, and who has contributed to the growth of many companies through the power of PR.This book is written as “an explanation that will captivate the audience in just one minute.” This is a book that explains.
* ◆Related URLs (our website, etc.) *
https://book.cm-marketing.jp/books/9784295409601/
Amazon https://www.amazon.co.jp/dp/429540960X
Rakuten Books https://books.rakuten.co.jp/rb/17814593/
●Easy to understand and easy to put into practice!
The author, Ikuno Sasaki, originally worked as a science researcher and was not good at speaking. *In the first year after starting PR, I received the lowest rating of “C”.
*
. However, after changing the way I explained things, my business negotiations went surprisingly smoothly, even though I was introducing the same products as before. This led to new jobs, increased introductions, and expanded relationships.
What Mr. Sasaki particularly focused on was the “tsukami of story”. * By learning how to explain things, I became better at explaining things in general *
It is called. This book incorporates Mr. Sasaki’s own experience of failing many times and making continuous improvements. It has been well received for being “easy to understand and practical,” and we have received many comments from readers such as the following:
* “Explanations are logical and easy to understand” *
* “They are all easy to start. I will put them into practice starting tomorrow.” *
* “When I gave a presentation after reading this book, my results doubled.” * ●Even though the content is the same, the way it is communicated is completely different.
In order to “win” in one minute, * the key is to provide “information that the other person wants to know” before explaining.
For example, if your boss asks you to create materials, which explanation would you prefer to hear, A or B?
*
A: “Well, I was asking Yamamoto-kun to create documents for 〇〇 company, but he started saying that he couldn’t do it because he was busy. It’s okay, it’s a simple document that doesn’t require much effort. Could you do a little work on it? Well, let’s talk about the content. I’ll explain.”*
*
B: I would like to ask you to create materials for an important client called 〇〇 company.The materials you created the other day were very well received, so I would like to request you again.I think it would be a good challenge for you.Well then. , I’ll explain the contents.”*
If the explanations for creating the materials that follow are exactly the same, I’m sure the content in B will be more memorable.
After A, even if the explanation is very clear and easy to understand, thoughts like “Why do I have to do it?” and “I’m always being asked to do this kind of work” dominate my mind. , it will be difficult to concentrate and listen. The big difference between these two examples is the part before the explanation begins. Although the content itself remains the same, there is a big difference in how it is presented. * If you want your audience to listen until the end, it’s important to attract them at the beginning*.
●Explanation is determined by “how you cut it out”
So, what is the difference between how to extract A and B? The content we are requesting is the same “preparation of materials”, but
*A…Material creation that Yamamoto-kun did not do*
*B…Creating materials for new challenges*
As you can see, the way listeners perceive it differs. In the world of copywriting, “What to say” and “How to”
It is said that two things are important: how to say it. The difference between A and B is exactly what to say.
In fact, * in order to become better at explaining, the most effective way is to find “what to say” — in other words, “the way to say it” * is. It is an image of cutting out and highlighting your products and services according to what the other person wants to know. When you communicate this at the beginning, the listener’s attitude changes completely.
●Author introduction
*Ikuno Sasaki*
PR Producer/President of LITA Co., Ltd.
During his time as a company employee, he was in charge of PR for two companies during their founding period. Originally, he was poor at speaking and could not speak well, receiving the lowest internal evaluation of “C”. However, as he improved his explanation skills, the situation changed completely. At Airweave Co., Ltd., as a public relations officer at a time when annual sales rapidly grew from 100 million yen when he joined the company in 2009 to 11.5 billion yen in five years, he gained a lot of media exposure and contributed to sales. In his first year at Aichi Dobby Co., Ltd. (manufacturing and sales of Vermicular products), he promoted the signature product, Vermicular products, to a popular product with a 12-month waiting list, contributing to rapid growth through the power of PR.
After that, he became independent in order to convey to more people that by adding PR power to corporate value, the company can change dramatically. He presides over the “PR School”. To date, he has taught PR to more than 8,000 managers, entrepreneurs, public relations personnel, and people with no experience in public relations. In addition, the number of PR consultants has increased to 1,600 companies, and the company supports many companies, including major and listed companies. In addition, he also appears as a PR lecturer at lectures and events sponsored by companies. Has been published in multiple media.
●Bibliographic information
* “What people who are good at explaining do in the first minute” * Author: Ikuno Sasaki
List price: 1,480 yen (1,628 yen + tax)
Format: 46 format / 256 pages
ISBN: 978-4-295-40960-1
Publisher: Cross Media Publishing Co., Ltd. (Cross Media Group Co., Ltd.) Release date: April 19, 2024
* ◆Related URLs (our website, etc.) *
https://book.cm-marketing.jp/books/9784295409601/
Amazon https://www.amazon.co.jp/dp/429540960X
Rakuten Books https://books.rakuten.co.jp/rb/17814593/
* ▼Link list (cross media group) *
Cross Media Publishing Co., Ltd. https://www.cm-publishing.co.jp/ Cross Media Marketing Co., Ltd. https://book.cm-marketing.jp/ Cross Media Group Co., Ltd. https://cm-group.jp/