Nippon Kellogg LLC
High protein products are now available from the “Oatmeal Rice” series! “Soy protein oatmeal rice” will be released from February 12th (Monday)
To celebrate the release, the “Kellogg Oatmeal Rice 47 Prefectures! Rice Ball Championship” has also started! If you vote for your favorite rice ball, 100 people will be selected by lottery to win a luxurious set.
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In February, Kellogg Japan LLC (Headquarters: Chiyoda-ku, Tokyo, CEO: Yukari Inoue) released “Soy Protein Oatmeal Rice,” which has a rice-like texture with oatmeal and is rich in protein. The new product will go on sale from the 12th (Monday). In addition, a campaign to commemorate the release, “Kellogg Oatmeal Rice 47 Prefectures! Rice Ball Championship” will start the next day, February 13th (Tuesday). We have released a rice ball recipe that combines local ingredients from 47 prefectures nationwide and the “Oatmeal Rice” series. For those who choose the recipe they are interested in and vote for it, 100 people will be randomly selected to win a luxurious set.
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[You can get 10g of protein per meal (40g)! A new product that saves time, tastes good, and is healthy!
The “Soy Protein Oatmeal Rice” to be released this time has been popular with many customers since its release in September 2022 as a “fourth” rice following brown rice, white rice, and multigrain rice, in response to the increased health awareness of people after the coronavirus pandemic. This is a series product from the popular “Oatmeal rice with solid texture”. Compared to white rice, the carbohydrate-free level remains the same at 60%*¹, but the protein has been increased to 10g*² and the dietary fiber has been increased to 10 times*¹. What’s more, it’s easy to prepare in the microwave, making it perfect for busy people who don’t want to give up on a healthy diet. The oatmeal market is expanding as people become more health conscious, but it is also true that there are some people who eat oatmeal with concerns about its taste and texture, and some who have tried it but were not satisfied with it. In addition, awareness of protein intake as a necessary nutrient for maintaining health is increasing, and while the average intake of protein is increasing, women in their 50s, who make up a large proportion of those who consume oatmeal, I continue to have a protein deficiency, which is about 8g*³ short of my target intake. However, trying to consume enough protein can be difficult and time consuming, and there are hurdles such as increasing the amount of protein and not being able to eat it all. “Soy Protein Oatmeal Rice” was developed to solve these problems and to make it easier to consume protein in a delicious way. ■It comes true in the microwave! A new staple food that can be eaten like rice and provides carbohydrates, dietary fiber, and protein! 1. Achieve 10g of protein in one meal!
“Soy protein oatmeal rice” contains 10g of protein per serving (40g). Although people’s awareness of protein intake has improved, the current situation of protein deficiency continues. By simply replacing your usual rice with “soy protein oatmeal rice,” you can supplement the protein that is lacking in your target intake while maintaining your usual menu.
2. 60% less carbohydrates than white rice! 10 times more dietary fiber! “Soy protein oatmeal rice” has 60% less carbohydrates and 10 times more dietary fiber than white rice, making it recommended for middle-aged and elderly customers who are concerned about their health.
3. Microwave for 90 seconds!
After soaking in water for 1 minute, you can enjoy the sweetness and texture of freshly cooked rice in just 90 seconds in the microwave. This product is recommended for people who don’t want to give up on a healthy diet even in their busy lives, as it eliminates the hassle of cooking in a rice cooker or thawing frozen rice.
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*¹ Comparing 1 serving (40g) of this product to 1 cup of white rice (150g) Nutritional values of white rice: Japanese food standard composition table 2020 edition (8th edition) “Paddy rice/polished
rice/non-glutinous rice”
*² 10.4g protein per 40g serving
*³ The target intake is the target protein intake for women aged 50 to 64, 14 to 20%, the median energy intake (Japanese Dietary Intake Standards 2020 Edition) and the average energy intake for women in their 50s (Reiwa 1st National Diet). Calculated from Health and Nutrition Survey)
Actual protein intake is based on data from the 2019 National Health and Nutrition Survey.
■Product information
Product name: Soy protein oatmeal rice
Contents: 240g
Protein*⁴: 10.4g
Dietary fiber*⁴: 5.3g
Carbohydrate*⁴: 16.9g
Reference retail price: Open price
Release date: February 12, 2024
Brand site*⁵: https://www.kelloggs-oatmealgohan.com/2024
*⁴ Per 40g serving
*⁵ Brand site will be available from February 12, 2024
[Onigiri recipes using local ingredients from 47 prefectures are now available! A campaign has started where you can win gorgeous gifts by choosing your favorite rice ball]
To commemorate the release of “Soy Protein Oatmeal Rice”, the “Kellogg Oatmeal Rice 47 Prefectures! Rice Ball Championship” will start on Tuesday, February 13th. With the slogan “Make oatmeal rice more accessible,” we are releasing rice ball recipes that combine local ingredients from 47 prefectures nationwide with the “Oatmeal Rice” series! 100 people will be selected by lottery from among those who have chosen and voted for their favorite recipe from a total of 47 recipes and will receive a luxurious set that will allow them to enjoy the Oatmeal Rice series even more. Voting results will be announced on the campaign page and X official account on Monday, March 25th. Campaign page*⁶: https://www.kelloggs-oatmealgohan.com/2024
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*⁶ The campaign page will be available from 10:00 on February 13, 2024, when the campaign starts.
■We will be giving away a luxurious set to 100 people to make oatmeal rice more familiar and colorful to enjoy!
In the “Kellogg Oatmeal Rice 47 Prefectures! Rice Ball Championship”, we will publish rice ball recipes using the “Oatmeal Rice” series that can be easily eaten as a substitute for everyday rice, and from the campaign page and You can vote for. From those who participated in the vote, 100 people will be randomly selected to receive two types of Kellogg’s oatmeal rice (soy protein oatmeal rice, grainy oatmeal rice) and the “Catalog Gift 47CLUB Rimbel Mori Course”. Please take part in voting for unique onigiri recipes that take advantage of the characteristics of 47 prefectures.
[Image 4: https://prtimes.jp/i/40636/121/resize/d40636-121-9fc019e918e5d97ca466-3.jpg&s3=40636-121-54cf2311a50e59d37f5008dff8d7fc99-606×259.jpg] ■Overview of “Kellogg Oatmeal Rice 47 Prefectures! Rice Ball Championship” Campaign name: Kellogg Oatmeal Rice 47 prefectures! Onigiri Championship Campaign period: February 13, 2024 (Tuesday) 10:00 to March 17, 2024 (Sunday) 23:59
Prize: 2 types of Kellogg’s oatmeal rice (soy protein oatmeal rice, firm grain oatmeal rice) and “Catalog Gift 47CLUB Rimbel Mori Course” How to apply: Please participate using one of the methods below. 1. Apply from the campaign page
STEP1: Follow Kelloggs X official account “@KelloggsJP” *⁷
STEP 2: Click on the “View Recipe and Vote Button” on this campaign page to be redirected to the recipe and voting page.
STEP 3: Please post the automatically generated post text as is. 2. Application from Official X
STEP1: Follow Kellogg’s X official account “@KelloggsJP”
STEP 2: Choose your favorite recipe from the local recipes posted by the official account and post a quote.
Please check the campaign page for details:
https://www.kelloggs-oatmealgohan.com/2024
*⁷ You need an X account to apply.
■Gucci couple
The rice ball recipes for “Kellogg’s Oatmeal Rice 47 Prefectures! Onigiri Championship” were devised under the supervision of Mr. and Mrs. Gucchi. The Gucchi couple are a couple of chefs who share recipes that suit your lifestyle, with the motto of “Make your daily life fun and delicious. A little bit more stylish.” In addition to publishing books, appearing in magazines and on TV, and serializing in the media, we also appear at events and hold online cooking classes, and have a total of 100 followers on SNS such as YouTube channel “YouTube Futari Gohan [Cooking Couple Cooking Channel]” We boast more than 10,000 people.
[Image 5: https://prtimes.jp/i/40636/121/resize/d40636-121-f10a9936b2e9d48fb980-4.jpg&s3=40636-121-fc1b49bf802be9babfcfc49b87b97eb7-317×301.jpg] [What is Kellogg’s Oatmeal Rice?] A highly nutritious oatmeal product with a rice-like texture and sweetness that makes it a staple food. We blend two types of rolled oats with different characteristics so that you can easily recreate the texture and taste of freshly cooked rice in the microwave. We have blended rolled oats, which have a grainy texture similar to rice, and rolled oats, which are sweet, sticky, and fluffy, in a golden ratio that is perfect for making into rice. Therefore, unlike conventional instant oatmeal that is suitable for soft textures such as porridge and risotto, this product has a grainy texture similar to rice, so you can eat it with chopsticks and enjoy it as usual. . It goes particularly well with Japanese food, curry, and rice bowls.
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[Related release] (Delivered on September 14, 2022)
“Fourth” rice following brown rice, white rice, and multi-grain rice “Oatmeal rice with a firm texture” will be released from
mid-September!
Reproduces the “firm grain texture” and “fluffy and chewy texture” of freshly cooked rice.
https://www.kelloggs.com/content/dam/Asia/kelloggs_jp/pdfs/2022/pressRelease14092022.pdf
[Image 7: https://prtimes.jp/i/40636/121/resize/d40636-121-26c267bfec7abe378997-6.jpg&s3=40636-121-64e51794cce963ae334657ced5fa7029-479×333.jpg] ■About the global food manufacturer “Kellogg”
Our mission is to provide abundance and joy to the world through our food and brands. In 1894, W.K. Kellogg, the founder of the Kellogg Company, developed the original form of cereal in Battle Creek, Michigan, as an easy-to-eat, nutritious food made from grains rich in dietary fiber for people in sanatoriums. More than a century has passed since the invention of Granose, and today we are a global food manufacturer with operations in more than 180 countries. For 117 years since the company was founded in 1906, Kellogg’s cereals have been popular all over the world. Kellogg Japan was established in 1962 as a wholly owned Japanese subsidiary of the American Kellogg Company. For more than half a century since the release of “Corn Flakes” and “Corn Frost (currently: Corn Frosty)” in 1963, we have been using the energy and energy of grains such as brown rice, wheat, barley, and corn grown with the blessings of the sun and the earth. By delivering
well-balanced, nutritious cereals to Japanese breakfast tables, we help our customers get their day off to a good start.
■Kellogg’s official SNS We will send out valuable information about Kellogg from time to time, such as new products, collaboration menus, and event information.
Instagram account (@kellogg_japan_official)
https://www.instagram.com/kellogg_japan_official/
YouTube account (Japan Kellogg official channel)
https://www.youtube.com/channel/UCtcGzOB_S4hwB6eDjJQxJVg/featured X account (@KelloggsJP) https://twitter.com/KelloggsJP
More details about this release:
https://prtimes.jp/main/html/rd/p/000000121.000040636.html