In conjunction with Yanbo Mabo design renewal, Japan-U.S. “Future Attitude Survey” conducted

*View in browser* *Yanmar Holdings Co., Ltd.*
Press release: March 28, 2024
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In conjunction with Yanbo Mabo design renewal, Japan-U.S. “Future Attitude Survey” conducted
*The percentage of next-generation people who have decided what they want to do in the future is 30% in Japan and 70% in the United States, a notable difference*
Japan-U.S. “Future Awareness Survey” conducted
Yanmar Holdings Co., Ltd., in conjunction with the design renewal*1 of Yanmar Group’s corporate mascot character “Yanbo Mabo,” whose concept is “to move hearts and move the future,” has announced that it will be promoting “future” to people aged 18 to 59 in Japan and the United States. We conducted an awareness survey regarding

As uncertainty in the world situation increases, such as the effects of climate change and security issues, it is important that society and companies provide opportunities for the next generation, who will be responsible for the future, to have hope for their own future and society, and to play an active role. The challenge is to go. Based on our values of believing in people’s potential and supporting people’s challenges, we listen to the voices of the world and work together to create a sustainable society.
Our purpose is to create a “FUTURE”. Just as the company’s founder was impressed by technology as the driving force behind the spread of diesel engines, the “driving force” of people is essential for aiming for new affluence. .

In this survey, we focused on the next generation in Japan and the United States between the ages of 18 and 24, and found that
approximately half of Japanese respondents felt anxious about the future of themselves and society, while less than one-third of Americans felt anxious. Ta. In addition, there is a notable difference in the number of next-generation people who answered “I have a clear idea of what I want to do in the future,” at 30% in Japan and 70% in the United States. There was a tendency for Americans to have “anxiety before doing something,” such as “fearing failure,” and “anxiety after doing something,” such as “fear of failure.” On the other hand, more than 60% of respondents in both Japan and the United States answered that their actions will improve the future, indicating a positive attitude toward the future.

In light of this situation, Yanbo Mabo aims to transform the next generation’s worries and worries about the future into the “power to move the future” by finding and realizing what they want to do by challenging the possibilities of the future together. Aiming to exist. Going forward, our company will co-create with the next generation in a variety of business areas and provide opportunities for experiences that move the heart, thereby passing on the baton of possibilities for a better future.
Highlights of findings
1. The percentage of next-generation people who feel anxious about the future of themselves and society has risen to about half in Japan, but less than one-third in the United States.
2.
Among the next generation, only 30% of people in Japan say they have a clear idea of what they want to do in the future, while 70% of Americans say they have a clear idea of what they want to do in the future. On the other hand, more than half of people in both Japan and the United States feel that they want to find out what they want to do in the future.
3.
Regarding the worries of the next generation regarding what they want to do in the future, “anxiety before doing it” such as “not knowing what they want to do” in Japan, and “anxiety after doing it” such as “fear of failure” in the United States are prominent. 4. More than 60% of the next generation in both Japan and the U.S. believe that “society will improve if each individual takes action.” 5. Approximately 70% or more of the next generation in both Japan and the United States want “experiences that will help them find what they want to do.”
*Survey overview*
・Implementation date: January 2024
・Survey target: Men and women aged 18 to 59 from all over Japan and the United States
2,000 people in total (1,000 people per country)
・Survey method: Online survey
・Supplementary note: In the results of this survey, the aggregated results (%) of questionnaire responses are rounded off to the nearest whole number, so the total number may not necessarily add up to 100%. -Survey results for the next generation of Japanese and American people aged 18 to 24-
1.* Japanese people feel more anxious about their own and society’s future than the US *
In Japan, 46%, or about half, of the next generation answered that they were “very anxious” or “somewhat anxious” about their future, while only 18% in the United States. In addition, 53% of people in Japan and 32% of Americans answered that they were “very anxious” or “somewhat anxious” about the future of society, including the world as a whole. It has become clear that there is a big difference in the outlook for the future between Japan and the United States.
Japan-U.S. “Awareness Survey on the Future” Chart 1-1
Japan-U.S. “Awareness Survey on the Future” Chart 1-2
When it comes to reasons for feeling anxious about one’s future, both Japanese and American respondents often cite financial concerns. Comparing by country, in Japan, “having a vague sense of anxiety” and in the United States, “not having/not being able to find what I want to do in the future” are frequently cited as reasons for feeling anxious; It is possible that what you want to do has a big impact on your hopes for the future.
Japan-U.S. “Awareness Survey on the Future” Chart 1-3
* 2. There is a notable difference between Japan and the United States in the percentage of next-generation people who have clearly decided what they want to do in the future *
Only 30% of the next generation respondents in Japan answered that they have “clearly decided” or “somewhat decided” what they want to do in their future lives, while in the United States there was a notable difference at 70%. Furthermore, even among those who answered, “I haven’t found what I want to do yet,” 59% of Japanese and 72% of Americans said they wanted to find out what they wanted to do in the future. It became clear that he was thinking about it.
Japan-U.S. “Awareness Survey on the Future” Chart 2-1
Japan-U.S. “Awareness Survey on the Future” Chart 2-2
* 3. The next generation’s worries about what they want to do in the future: “anxiety before doing it” in Japan, and “anxiety after doing it” in the United States *
When asked about worries about what they want to do in the future, the most common answer among the next generation in both Japan and the United States was “I don’t have the time, money, or connections.” Comparing by country, in Japan people feel anxious before doing something, such as “my abilities” such as skills and knowledge, and “I don’t know what I want to do,” while in the United States, the top answer was “I’m afraid of failing.” It became clear that he had anxiety based on the premise of execution.
Japan-U.S. “Awareness Survey on the Future” Chart 3
* 4. More than 60% of the next generation in both Japan and the United States believe that “society will improve if everyone takes action” * When asked about their own thoughts and actions regarding social issues, the most common answer among the next generation in both Japan and the United States was “I think society will improve if each person takes action,” with 60% in Japan. , 70% in the United States. Japan-U.S. “Awareness Survey on the Future” Chart 4-1
When asked about the social issues they are interested in, it was found that Japan has the highest level of interest in “labor,” and that issues related to work styles, such as long working hours, which have become social issues in recent years, have become a familiar concern. I did. On the other hand, in the United States, the most common response was “issues related to peace and justice,” followed by “issues related to poverty and hunger.”
Japan-U.S. “Awareness Survey on the Future” Chart 4-2
* 5. Approximately 70% or more of the next generation in both Japan and the US want “experiences that will help them find what they want to do” *
When asked about the necessity of experience in order to find what they want to do, 69% of the next generation respondents in Japan answered “I think it is very necessary” or “I think it is somewhat necessary”, and 69% in the United States. It reached 80%.
Japan-U.S. “Awareness Survey on the Future” Chart 5

*1 Using the excitement of the next generation as the driving force for the future, a new design has been decided for Yanbo Mabo that “moves the heart and moves the future” (announced on January 30, 2024) https://www.yanmar.com/jp/news/2024/01/30/133033.html

-About Yanmar-
Founded in Osaka in 1912, Yanmar is an industrial machinery
manufacturer that succeeded in commercializing the world’s first compact diesel engine in 1933. In the fields of “land,” “sea,” and “city,” we are expanding our businesses globally, centering on powertrains such as engines, as well as agriculture, construction machinery, marine, and energy systems. We aim to be an environmentally friendly and GHG-free company, and provide solutions that create customer value. Based on Yanmar’s values “HANASAKA” that will nurture the future, our brand statement is
Achieving a SUSTAINABLE FUTURE.
For more information, please visit Yanmar’s website
https://www.yanmar.com/jp/about/.

-Note-
The information contained herein is current at the time of this release. Please note that the content may differ from the latest information.
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