Swatch Group Japan Co., Ltd. (Rado Division)
Directly managed store opens at Rado Isetan Shinjuku store on March 27th ……
Swiss watch brand Rado, which manufactures some of the world’s most beautiful and scratch-resistant watches using innovative materials and innovative designs, will be opening a store at Isetan in Shinjuku, Tokyo on Wednesday, March 27, 2024. We have opened a Rado directly managed store at Watch on the 5th floor of the main building in Shinjuku. Isetan Shinjuku store is one of the iconic shopping areas in the city center. This year, we have significantly expanded our watch department, and Rado welcomes customers with a corner that expresses the brand’s worldview.
[Image: https://prtimes.jp/i/28918/68/resize/d28918-68-27c80dad86f26f130365-0.jpg&s3=28918-68-bafb1f3cb533360ed55237eb99c7fa25-1333×2000.jpg] Introducing Rado’s latest concept, the retail store reflects the worldview of the brand known as the Master of Materials. The new bronze and black exterior reflects Rado’s innovative design spirit and luxurious, pioneering style. It represents Rado’s pioneering research, cutting-edge technology, innovative materials and exceptional craftsmanship. The design combines matte and glossy surfaces with warm bronze tones, with specially crafted brushed bronze panels adding texture and shine, and creating a warm and inviting atmosphere with light effects. The shop has been reborn as a calm space using warm and luxurious materials, and offers the highly designed “True” collection, “Centrix”, which attracts fans of all ages and genders from all over the world, and “Captain Cook”, which is famous as a diver’s watch. ”, to the latest model of Rado’s iconic “Diastar”, we have a wide range of collections. In this Japanese market, Rado Isetan Shinjuku store will open on Wednesday, March 27, 2024. Furthermore, to commemorate this opening, Rado will be launching its latest timepiece, the “True Square x Kunihiko Morinaga,” at the Isetan Shinjuku store from the same day. General sales will begin on April 1st. A collaboration between Kunihiko Morinaga, the creative director of ANREALAGE, a globally active brand that is indispensable to the Japanese fashion world, and Rado’s high-tech ceramic materials that can be used for a long time. This is the latest collaboration between the two. This time, we have created a world of light and shadow that is familiar to ANREALAGE, with the light, scratch-resistant shine of ceramic and the world of light and shadow inside the dial of this timepiece. We will be holding a large-scale fitting event. Please take this opportunity to visit the store and try it on. Please take this opportunity to visit Rado Isetan Shinjuku store. We look forward to your visit. ◆Store Overview Rado Isetan Shinjuku Store Opening Date: March 27, 2024 (Wednesday) Address: 160-0022 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Isetan Shinjuku Store Main Building 5th Floor Watch TEL: 03-6273-1512 Direct Business Time: 10am to 8pm
Swatch Group Japan Co., Ltd. Rado Business Headquarters
https://www.rado.com/ja_jp/