Skip to content
Home » General Incorporated Association Naie Kyousou Network First in the country! Music distribution using “USEN MUSIC Enterprise”, a BGM service for stores and facilities, will begin on March 29th at all public facilities in Naie-cho, Hokkaido.

General Incorporated Association Naie Kyousou Network First in the country! Music distribution using “USEN MUSIC Enterprise”, a BGM service for stores and facilities, will begin on March 29th at all public facilities in Naie-cho, Hokkaido.

Naie Kyousou Network General Incorporated Association
First in the country! Music distribution using “USEN MUSIC
Enterprise”, a BGM service for stores and facilities, will begin on March 29th at all public facilities in Naie-cho, Hokkaido.
~Toward community development where everyone connects through music with the slogan of “town music”~
……
USEN Co., Ltd. (Head office: Shinagawa-ku, Tokyo, President and CEO: Yasuhiko Takafune (hereinafter referred to as USEN) is the first company in the country to launch a BGM service for stores and facilities that utilizes the knowledge of “space creation” that USEN has provided store BGM for over 60 years. USEN MUSIC Enterprise” has started today, Friday, March 29, 2024, to deliver music tailored to each facility and time zone to public facilities and station plazas (9 locations in Naie Town). .
[Image 1: https://prtimes.jp/i/116574/15/resize/d116574-15-f3bd32ad53ae543f1bf7-5.jpg&s3=116574-15-194c34a6fda8062146480bff8a7fe265-1585×1053.jpg]              Photo from left: Naie Town Mayor Eiji Mimoto, USEN Hall Hokkaido Branch Manager Kenta
Comments from both parties
Naie Town Mayor Eiji Mimoto
Currently, with the slogan “music in the town,” we are promoting town development where everyone can connect through music. Through USEN’s BGM service, we aim to make the city more comfortable and full of creativity by bringing out the power of music, such as healing and inspiration, by filling various places in the city with soothing sounds.
USEN Hall Kenta Hokkaido Branch Manager
We are leveraging over 60 years of experience and know-how in the music distribution business to enhance the charm of the city. Through the power of music, we not only entertain the ears, but also move people’s hearts, strengthen communities, and actively contribute to regional revitalization.
*As previously reported
(https://usen-next.co.jp/newsrelease/2024/03/u-next-hd-vi.html), USEN-NEXT HOLDINGS Co., Ltd. will change its trade name to Co., Ltd. from April 1st. We are planning to change to U-NEXT HOLDINGS. Purpose of introduction/expected effects
In Naie Town, we are promoting the creation of a town where people can experience music and sounds anytime and anywhere, and where everyone can connect through music, regardless of age or position, with the slogan “Music in the Town.” . As part of this effort, we will introduce it to all public facilities in the town. Music is expected to have a variety of positive effects on the mind and body, including “supporting mental and physical health,” “improving exercise efficiency,” “smooth communication,” and “improving
concentration.”
Naie Town BGM service overview
We will deliver music to your daily life while changing the music genre according to each facility and time zone. During the broadcast, we will also broadcast commercials tailored to the facility, such as announcements from the town and facilities. In the future, we plan to use this service to disseminate information such as event
announcements, advertising of shops and businesses, and introducing the opinions of town residents.
■Introduction locations (9 locations in total)
[Image 2: https://prtimes.jp/i/116574/15/resize/d116574-15-0a52bec93c9a16169ec5-4.jpg&s3=116574-15-aa131ebad781b954e11f07a7347b6398-1700×810.jpg] ・Naie station square
・Naie Town Culture Hall
・Town office building
・Social Education Center
・Roadside Station House Jarubi Naie
・Community Plaza Minakuru
·gym
・Municipal hospital
・Townsman Pool Naekko*
*Closed for winter/Scheduled to reopen from May
“USEN MUSIC Enterprise” features
[Image 3: https://prtimes.jp/i/116574/15/resize/d116574-15-78bc566f98c987a8e754-4.jpg&s3=116574-15-d634f832b6752e06945ae8f102bb6d25-600×155.jpg] This BGM service is based on the knowledge of No. 1 share in the store BGM industry* and has been enhanced to deliver specified broadcast content to each store/facility at once. It can be used in a variety of ways, such as managing broadcast content, unifying brand concepts, and running original commercials.
*As of November 20, 2023 Internet survey/store employees targeted Service site: https://usen.com/service/bgm/u-music/enterprise ■Features
・You can organize a daily timetable
It is also possible to organize the BGM to change according to the atmosphere depending on the time, and to play comments at a specified time.
・Original commercial/announcement production
We can record original commercials, create radio program-style commercials, and create original songs.
・More than 1,100 channels of programs
We have programs suitable for various scenes. (Program guide: https://music.usen.com/?service=umusic)
・AI function
Automatically selects music based on external factors such as the weather and provides the optimal BGM.

Naie Town and USEN aim to realize the optimal spatial production for the lives of the town’s residents by delivering the best music through music distribution initiatives, and will continue to develop various contents and work together with everyone. I’m coming.
About USEN
[Image 4: https://prtimes.jp/i/116574/15/resize/d116574-15-f29f3beae71e8c9e6ce7-2.jpg&s3=116574-15-6fa64f3f4a6e9868c336091cdf171410-2036×700.jpg] USEN has grown as a leading company in BGM services. With this stable revenue base as our pillar, we are promoting the entertainment business using digital technology and providing business efficiency solutions (store background music, apps, infrastructure, POS registers, meal delivery robots, guarantees, etc.). We continue to challenge ourselves from being a music distribution company to becoming a comprehensive solutions company that responds to our customers’ challenges.
Company name: USEN Co., Ltd.
Head office: Meguro Central Square, 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo Representative: Yasuhiko Takafune, Representative Director and President Business content: IoT platform business, music distribution business, energy business
URL: https://usen.com
About Naie Town
[Image 5: https://prtimes.jp/i/116574/15/resize/d116574-15-8960d0089a3b6df1981a-3.jpg&s3=116574-15-6be60a8ab639e21008e08f2f1b8c7162-543×362.jpg] It is a town with a population of approximately 5,000 people located in the center of the Sorachi region of Hokkaido (approximately halfway between Sapporo and Asahikawa). National Route 12 (a road that can be called the main artery of Hokkaido with a total length of 156.8 km) runs through the center of the town from north to south, and the 29.2 km stretch from Bibai City through Naie Town to Takikawa City is the longest in Japan. It is a straight road. Naie Town is located exactly in the middle. Even as the population declines, the birthrate declines, and the aging population progresses, we are working to resolve various issues in order to create a “city where everyone can thrive throughout their lives,” where everyone has a purpose in life, a role to play, and can play an active role.
Address: 11 Naie, Naie-cho, Sorachi-gun, Hokkaido
Naie Town, Hokkaido: Mayor Eiji Sanmoto
URL: https://www.town.naie.hokkaido.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000015.000116574.html



%d